{"id":21971,"date":"2013-10-30T18:57:41","date_gmt":"2013-10-30T17:57:41","guid":{"rendered":"http:\/\/onsoftware.softonic.com.br\/?p=21971"},"modified":"2024-03-06T10:06:21","modified_gmt":"2024-03-06T14:06:21","slug":"pesquisa-preferencia-usuarios-entrar-com-facebook","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/br\/pesquisa-preferencia-usuarios-entrar-com-facebook\/","title":{"rendered":"Pesquisa revela prefer\u00eancia dos usu\u00e1rios por &#8220;Entrar com o Facebook&#8221;"},"content":{"rendered":"<p>Uma pesquisa recente confirma a tend\u00eancia: <strong>cada vez mais usu\u00e1rios preferem usar o &#8220;social login&#8221; para criar suas contas em outros sites<\/strong>. Entre as redes sociais que oferecem este servi\u00e7o, o Facebook \u00e9, de longe, a mais utilizada.<\/p>\n<h4>Leia tamb\u00e9m:<\/h4>\n<hr \/>\n<ul>\n<li><a href=\"http:\/\/artigos.softonic.com.br\/privacidade-google-vs-facebook\" title=\"Privacidade: Google+ vs. Facebook\"><strong>Privacidade: Google+ vs. Facebook<\/strong><\/a><\/li>\n<\/ul>\n<hr \/>\n<p>\nPreencher dezenas de campos de formul\u00e1rios para criar um perfil novo em uma p\u00e1gina web pode ser cansativo. Come\u00e7a pelo nome de usu\u00e1rio, que precisa ser exclusivo &#8211; e muitas vezes o seu preferido j\u00e1 est\u00e1 sendo utilizado por outro. Depois, \u00e9 necess\u00e1rio escrever o e-mail. Duas vezes, s\u00f3 para garantir que voc\u00ea sabe seu pr\u00f3prio e-mail. Para completar, uma senha segura, lembrete de senha, endere\u00e7o&#8230; a lista \u00e0s vezes \u00e9 enorme. E ainda tem que esperar chegar o e-mail de confirma\u00e7\u00e3o para completar o cadastro.<\/p>\n<p>Todo esse processo exige muito esfor\u00e7o, principalmente quando comparado com a facilidade de fazer login usando um perfil que voc\u00ea j\u00e1 tem na rede social. Basta clicar em um bot\u00e3o, confirmar a escolha e pronto.<\/p>\n<p>A vantagem do Facebook sobre as outras redes sociais quando o assunto \u00e9 &#8220;social login&#8221; \u00e9 t\u00e3o grande como a compara\u00e7\u00e3o de n\u00famero de usu\u00e1rios. Uma <a href=\"http:\/\/blog.gigya.com\/the-landscape-of-social-login-sharing-consumers-want-choice\/\" title=\"The Landscape of Social Login &amp; Sharing: Consumers Want Choice\" target=\"_blank\" rel=\"noopener noreferrer\">pesquisa realizada pela Gigya<\/a>, uma empresa dedicada ao fornecimento de servi\u00e7os de &#8220;social login&#8221; para grandes empresas como Pepsi e o canal norte-americano ABC, confirma a prefer\u00eancia. Segundo dados coletados no \u00faltimo trimestre, <strong>51% dos usu\u00e1rios fizeram login usando suas contas do Facebook<\/strong>. Google (26%) e Yahoo! (18%) ocupam o segundo e o terceiro lugares, enquanto Twitter e LinkedIn se somam a outras redes com 5%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/7\/2013\/10\/social-login.png\" alt=\"\" title=\"Pesquisa da Gigya mostra a prefer\u00eancia pelo login social do Facebook\" width=\"431\" height=\"407\" class=\"aligncenter size-full wp-image-21973\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/7\/2013\/10\/social-login.png 431w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/7\/2013\/10\/social-login-268x253.png 268w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/><\/p>\n<p>Para o Facebook, trata-se de um claro sinal de for\u00e7a e vitalidade. Para os usu\u00e1rios, uma boa oportunidade de usar servi\u00e7os online de forma r\u00e1pida e cada vez mais personalizada. <strong>A contrapartida fica por conta da privacidade de dados.<\/strong> Afinal, nem sempre o mais c\u00f4modo \u00e9 o mais seguro&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa recente confirma a tend\u00eancia: cada vez mais usu\u00e1rios preferem usar o &#8220;social login&#8221; para criar suas contas em outros sites. Entre as redes sociais que oferecem este servi\u00e7o, o Facebook \u00e9, de longe, a mais utilizada. Leia tamb\u00e9m: Privacidade: Google+ vs. Facebook Preencher dezenas de campos de formul\u00e1rios para criar um perfil novo &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/br\/pesquisa-preferencia-usuarios-entrar-com-facebook\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pesquisa revela prefer\u00eancia dos usu\u00e1rios por &#8220;Entrar com o Facebook&#8221;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6012,"featured_media":21973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[4093,3425,3424],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-21971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-app-subdomain-redirectionfacebook","tag-login-com-facebook","tag-social-login"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Uma pesquisa recente confirma a tend\u00eancia: cada vez mais usu\u00e1rios preferem usar o &quot;social login&quot; para criar suas contas em outros sites. 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