{"id":51197,"date":"2023-11-14T08:29:43","date_gmt":"2023-11-14T07:29:43","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=315123"},"modified":"2024-03-06T09:28:56","modified_gmt":"2024-03-06T13:28:56","slug":"revelado-pagamento-google-apple-busca-padrao","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/br\/revelado-pagamento-google-apple-busca-padrao\/","title":{"rendered":"Finalmente, a cifra foi revelada: agora sabemos quanto o Google paga \u00e0 Apple para ser o mecanismo de busca padr\u00e3o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A a\u00e7\u00e3o antitruste do Departamento de Justi\u00e7a dos EUA contra o Google trouxe \u00e0 tona um dos segredos mais bem guardados da ind\u00fastria: o valor exato que o Google paga \u00e0 Apple para ser o mecanismo de busca padr\u00e3o em seus dispositivos. <strong>Uma quantia que foi mantida em sigilo desde o in\u00edcio do processo contra o Google e que finalmente foi revelada<\/strong>.<\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/aa0ea39a-3047-47be-9b3a-938ac771524a\/234379927\/ios-17-download-ios-17.jpg\" alt=\"iOS 17\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">iOS 17<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ios-17.softonic.com.br\/iphone\" target=\"_blank\" rel=\"noopener noreferrer\">Download<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ios-17.softonic.com.br\/iphone\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pode ser a vez do mecanismo de busca da Apple<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-11-13\/apple-gets-36-of-google-revenue-from-search-deal-witness-says\" target=\"_blank\" rel=\"noopener\" title=\"a Bloomberg\">a Bloomberg<\/a>, <strong>o Google transfere para a Apple 36% da receita gerada pelas buscas<\/strong> realizadas no navegador Safari do iPhone, iPad e Mac, o que representa uma quantia colossal.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-YouTube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Privacidade no iPhone | Sala de Espera | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/AJu8xUBzbLQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este acordo, em vigor desde 2002 e revisado em v\u00e1rias ocasi\u00f5es, n\u00e3o apenas traz benef\u00edcios significativos para a Apple, mas tamb\u00e9m garante a posi\u00e7\u00e3o do Google como a op\u00e7\u00e3o de busca padr\u00e3o nos dispositivos m\u00f3veis mais populares do mundo. Na verdade, estima-se que a Apple receba entre 18 e 20 bilh\u00f5es de d\u00f3lares por ano com esse acordo, o que representa <strong>aproximadamente 15% de seus lucros operacionais anuais<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, o fato de o Google oferecer esse acordo n\u00e3o passou sem controv\u00e9rsias. <strong>A a\u00e7\u00e3o antitruste do Departamento de Justi\u00e7a dos EUA contra o Google<\/strong> coloca esse acordo sob escrut\u00ednio, argumentando que poderia constituir um monop\u00f3lio de busca. Os advogados t\u00eam lutado para manter a confidencialidade dos detalhes do acordo, alegando que revel\u00e1-los prejudicaria a posi\u00e7\u00e3o competitiva do Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O depoimento de Eddy Cue, chefe de servi\u00e7os da Apple, durante o julgamento em outubro, revelou que o Google \u00e9 o mecanismo de busca padr\u00e3o no iPhone porque, segundo a Apple, \u00e9 a melhor op\u00e7\u00e3o. No entanto, essa situa\u00e7\u00e3o poderia mudar se o Google perder a a\u00e7\u00e3o antitruste. Uma derrota poderia levar \u00e0 dissolu\u00e7\u00e3o do acordo entre as empresas, e a Apple poderia <strong>oferecer aos usu\u00e1rios a escolha de um mecanismo de busca ao configurar o dispositivo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desenvolver um mecanismo de busca pr\u00f3prio e perder bilh\u00f5es de d\u00f3lares provenientes do Google \u00e9 algo dif\u00edcil de justificar perante os acionistas da Apple. No entanto, agora, o desfecho do julgamento poderia mudar completamente a situa\u00e7\u00e3o, levando a Apple a considerar a cria\u00e7\u00e3o de um mecanismo de busca. Na verdade, sob a lideran\u00e7a de John Giannandrea, chefe de intelig\u00eancia artificial da Apple, j\u00e1 est\u00e1 em andamento o desenvolvimento de um mecanismo de busca para aplicativos da Apple, o que poderia estabelecer as bases para uma alternativa completa ao Google Search.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/aa0ea39a-3047-47be-9b3a-938ac771524a\/234379927\/ios-17-download-ios-17.jpg\" alt=\"iOS 17\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">iOS 17<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ios-17.softonic.com.br\/iphone\" target=\"_blank\" rel=\"noopener noreferrer\">Download<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ios-17.softonic.com.br\/iphone\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A decis\u00e3o final do julgamento e os poss\u00edveis processos de apela\u00e7\u00e3o prolongar\u00e3o a resolu\u00e7\u00e3o deste caso, mas o que \u00e9 certo \u00e9 que, assim como o julgamento do Fortnite contra o Google e enquanto o Google expande seu mecanismo de busca impulsionado por IA para mais pa\u00edses, o desfecho poderia <strong>remodelar significativamente o cen\u00e1rio tecnol\u00f3gico e de busca na internet<\/strong>. Vamos acompanhar como os eventos se desenvolvem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A decis\u00e3o do tribunal pode remodelar significativamente o cen\u00e1rio tecnol\u00f3gico e de pesquisa na Internet.<\/p>\n","protected":false},"author":9262,"featured_media":51198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":4},"categories":[4082],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-51197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"A decis\u00e3o do tribunal pode remodelar significativamente o cen\u00e1rio tecnol\u00f3gico e de pesquisa na Internet.\" \/>\n\t<meta name=\"robots\" content=\"noindex, nofollow, max-image-preview:large\" \/>\n\t<meta name=\"author\" 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