{"id":53761,"date":"2024-02-15T09:39:57","date_gmt":"2024-02-15T08:39:57","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=326316"},"modified":"2024-03-06T09:23:08","modified_gmt":"2024-03-06T13:23:08","slug":"a-openai-quer-vencer-o-google-em-seu-proprio-territorio-as-buscas-na-internet","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/br\/a-openai-quer-vencer-o-google-em-seu-proprio-territorio-as-buscas-na-internet\/","title":{"rendered":"A OpenAI quer vencer o Google em seu pr\u00f3prio territ\u00f3rio: as buscas na internet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sam Altman quer que ChatGPT seja usado por bilh\u00f5es de usu\u00e1rios, e n\u00e3o por apenas algumas centenas. <strong>E como isso \u00e9 alcan\u00e7ado? Transformando sua ferramenta em um mecanismo de busca, como o Google.<\/strong><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/47ef1772-2a82-4750-b97a-354b13dbd112\/3647786732\/chatgpt-ChatGPT-icon.png\" alt=\"ChatGPT\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com.br\/iphone\" target=\"_blank\" rel=\"noopener noreferrer\">Download<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com.br\/iphone\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Os rumores indicam que <a href=\"https:\/\/www.softonic.com.br\/artigos\/a-openai-corrigiu-o-maior-problema-do-gpt-4\" target=\"_blank\" rel=\"noopener\" title=\"\">OpenAI, criador do ChatGPT<\/a>, est\u00e1 desenvolvendo <strong>um novo produto de busca na web que poderia competir com empresas consolidadas como o Google e o Bing.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com um artigo recente do <a href=\"https:\/\/www.theinformation.com\/articles\/openai-develops-web-search-product-in-challenge-to-google\" target=\"_blank\" rel=\"noopener\" title=\"The Information\">The Information<\/a>, a OpenAI est\u00e1 trabalhando em uma ferramenta de busca que provavelmente usaria a funcionalidade de busca do Bing da Microsoft como base.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Exclusive: OpenAI has been developing a web search service in its latest challenge to Google.<a href=\"https:\/\/t.co\/O6RjQM4M1J\">https:\/\/t.co\/O6RjQM4M1J<\/a><br><br>By <a href=\"https:\/\/twitter.com\/aaronpholmes?ref_src=twsrc%5Etfw\">@aaronpholmes<\/a><\/p>&mdash; The Information (@theinformation) <a href=\"https:\/\/twitter.com\/theinformation\/status\/1757882117059473577?ref_src=twsrc%5Etfw\">February 14, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">O futuro da OpenAI passa por transformar o ChatGPT em Chrome<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Embora a OpenAI n\u00e3o tenha confirmado oficialmente esses planos<\/strong>, seus esfor\u00e7os para expandir o conhecimento e as capacidades de navega\u00e7\u00e3o na web do ChatGPT sugerem que a empresa est\u00e1 avan\u00e7ando para uma abordagem mais contextual e conversacional da pesquisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O relat\u00f3rio especula sobre a possibilidade de que <strong>a nova ferramenta seja integrada diretamente no pr\u00f3prio ChatGPT como uma fun\u00e7\u00e3o premium<\/strong> para assinantes pagos. No entanto, seu lan\u00e7amento como um produto de busca independente tamb\u00e9m continua sendo uma op\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Como Usar o Chat GPT em Portugu\u00eas\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/EvI3FCCekaQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O fato de a OpenAI recorrer ao Bing para impulsionar elementos de sua suposta oferta de busca coincide com os vultosos investimentos que a Microsoft tem feito na startup de IA nos \u00faltimos anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Microsoft j\u00e1 incorporou os modelos da OpenAI em produtos como Bing Web Search e Copilot.<\/strong> Aproveitando as for\u00e7as de ambas as empresas, a ferramenta de busca da OpenAI poderia adotar uma abordagem baseada no conhecimento que supere os motores de busca tradicionais focados apenas em palavras-chave e links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora intrigante, <strong>ainda n\u00e3o est\u00e1 claro se a integra\u00e7\u00e3o de IA como ChatGPT realmente atrair\u00e1 os usu\u00e1rios da busca do Google<\/strong>. A Microsoft j\u00e1 percorreu esse caminho no passado, tentando superar o Google com experi\u00eancias de busca baseadas em IA, mas mal conseguiu aumentar sua participa\u00e7\u00e3o de mercado.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/47ef1772-2a82-4750-b97a-354b13dbd112\/3647786732\/chatgpt-ChatGPT-icon.png\" alt=\"ChatGPT\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com.br\/iphone\" target=\"_blank\" rel=\"noopener noreferrer\">Download<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com.br\/iphone\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A tecnologia da OpenAI oferece novas possibilidades interessantes<\/strong>, mas os usu\u00e1rios tendem a ficar presos aos h\u00e1bitos quando se trata de ferramentas b\u00e1sicas como a busca na web. Ou seja, \u00e9 dif\u00edcil sair do uso do Chrome todos os dias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ainda n\u00e3o est\u00e1 claro se a integra\u00e7\u00e3o de IA como ChatGPT realmente atrair\u00e1 os usu\u00e1rios da busca do Google. A Microsoft j\u00e1 trilhou esse caminho&#8230;<\/p>\n","protected":false},"author":9265,"featured_media":51318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[4082],"tags":[4276,4281],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-53761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionchatgpt","tag-chatgpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/posts\/53761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/comments?post=53761"}],"version-history":[{"count":0,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/posts\/53761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/media\/51318"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/media?parent=53761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/categories?post=53761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/tags?post=53761"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/usertag?post=53761"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/vertical?post=53761"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/content-category?post=53761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}