{"id":54152,"date":"2024-03-14T10:26:58","date_gmt":"2024-03-14T09:26:58","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=328105"},"modified":"2024-03-24T04:41:16","modified_gmt":"2024-03-24T08:41:16","slug":"a-amazon-da-luz-verde-a-ia-da-pior-maneira","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/br\/a-amazon-da-luz-verde-a-ia-da-pior-maneira\/","title":{"rendered":"A Amazon d\u00e1 luz verde \u00e0 IA da pior maneira"},"content":{"rendered":"\n<p>A Amazon vai lan\u00e7ar uma nova fun\u00e7\u00e3o de intelig\u00eancia artificial generativa que obt\u00e9m informa\u00e7\u00f5es de um site externo de outro vendedor e gera uma p\u00e1gina de produto da Amazon para o item, com uma descri\u00e7\u00e3o escrita e imagens. <strong>Sim, mais empregos ser\u00e3o perdidos por uma nova ferramenta de IA<\/strong>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" alt=\"Amazon Shopping\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com.br\/android\" target=\"_blank\" rel=\"noopener noreferrer\">Download<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com.br\/android\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p><strong>O objetivo \u00e9 ajudar os vendedores a reduzir o tempo<\/strong> que leva para levar o produto de um site diferente para a Amazon, explicam da <a href=\"https:\/\/www.aboutamazon.com\/news\/innovation-at-amazon\/amazon-generative-ai-powered-product-listings\" target=\"_blank\" rel=\"noopener nofollow\" title=\"pr\u00f3pria empresa americana\">pr\u00f3pria empresa americana<\/a>.<\/p>\n\n\n\n<p>A Amazon alerta os vendedores de que, se decidirem colar um URL para criar a p\u00e1gina do produto, <strong>devem ser o propriet\u00e1rio, o titular dos direitos ou ter a licen\u00e7a para utilizar o conte\u00fado do link.<\/strong> Caso contr\u00e1rio, a Amazon afirma que pode tomar medidas legais se descobrir que o vendedor falsificou a propriedade do site.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">? Today: We\u2019re beginning to roll out a new <a href=\"https:\/\/twitter.com\/hashtag\/GenerativeAI?src=hash&amp;ref_src=twsrc%5Etfw\">#GenerativeAI<\/a> capability to sellers, allowing them to quickly and easily create high-quality product details pages in Amazon\u2019s store. \u2b07\ufe0f <a href=\"https:\/\/t.co\/7mhUmNDKb3\">https:\/\/t.co\/7mhUmNDKb3<\/a><\/p>&mdash; Amazon News (@amazonnews) <a href=\"https:\/\/twitter.com\/amazonnews\/status\/1767936153510973447?ref_src=twsrc%5Etfw\">March 13, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Estar\u00e1 dispon\u00edvel para vendedores dos EUA nas pr\u00f3ximas semanas<\/h2>\n\n\n\n<p>A empresa afirma que os vendedores adotaram as ferramentas de IA lan\u00e7adas pela Amazon at\u00e9 agora. <strong>Por exemplo, o servi\u00e7o de gera\u00e7\u00e3o de texto de produtos por IA da Amazon tem &#8220;quase 80 por cento&#8221; de usu\u00e1rios <\/strong>que aceitam an\u00fancios gerados por IA com pouca edi\u00e7\u00e3o humana.<\/p>\n\n\n\n<p><strong>A Amazon lan\u00e7ou v\u00e1rias ferramentas de IA nos \u00faltimos meses:<\/strong> para os vendedores, a Amazon lan\u00e7ou ferramentas de IA para gerar fotos e criar textos de produtos; e para os compradores, <strong>a Amazon apresentou Rufus, um chatbot de IA<\/strong> projetado para responder \u00e0s perguntas dos compradores sobre os itens, sugerir produtos similares e comparar modelos.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Amazon announces Rufus, a new generative AI-powered conversational shopping experience\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/uXkDMBNCoFo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" alt=\"Amazon Shopping\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com.br\/android\" target=\"_blank\" rel=\"noopener noreferrer\">Download<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com.br\/android\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>A Amazon tem investido em IA generativa em toda a empresa. Seu servi\u00e7o de nuvem AWS hospeda v\u00e1rios modelos de IA e tamb\u00e9m lan\u00e7ou um gerador de texto para imagem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Amazon disponibiliza mais ferramentas de IA para os vendedores, incluindo a IA que criar\u00e1 uma p\u00e1gina de produto com informa\u00e7\u00f5es de outro site<\/p>\n","protected":false},"author":9265,"featured_media":54153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[4082],"tags":[4369,4326],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-54152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-inteligencia-artificial"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/posts\/54152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/comments?post=54152"}],"version-history":[{"count":0,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/posts\/54152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/media\/54153"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/media?parent=54152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/categories?post=54152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/tags?post=54152"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/usertag?post=54152"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/vertical?post=54152"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/br\/wp-json\/wp\/v2\/content-category?post=54152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}