Tag: IA

Only 39% of security managers using AI have seen how it improves their reporting speed

A recent report from Splunk indicates that more than two-thirds of Chief Information Security Officers (CISOs) consider investing in AI-driven cybersecurity capabilities a crucial priority. However, despite this consensus, only 39% of CISOs who have implemented AI partially or fully claim to have noticed a significant increase in their teams’ reporting speed. AI, what is it for? The adoption of AI in cybersecurity brings important concerns. 83% of CISOs are worried about the “hallucinations” of the […]

A recent report from Splunk indicates that more than two-thirds of Chief Information Security Officers (CISOs) believe that investing in AI-driven cybersecurity capabilities is a crucial priority. However, despite this consensus, only 39% of CISOs who have implemented AI partially or fully report that they have noticed a significant increase in their teams’ reporting speed.

AI, what is it for?

The adoption of AI in cybersecurity brings significant concerns. An 83% of CISOs are worried about the “hallucinations” of AI models and the lack of human oversight, as well as the legal liability that may arise from the actions of these agents. Additionally, data breaches are seen as the main concern by more than 75% of respondents, and 90% of those using generative AI view shadow AI as a primary challenge.

CISOs face multiple challenges in their work, with the increasing sophistication of threat actors (95%) and rapid technological evolution (89%) being the most concerning. Changes in the regulatory environment (76%) and labor shortages (47%) add another layer of complexity, while only 1% believe that new technologies are the best solution to the skills gap in their team.

Despite these challenges, 82% of CISOs believe that AI can accelerate data analysis, and 63% are confident that it can mitigate personnel gaps. With the growing use of AI, Splunk recommends that CISOs prioritize communicating their work in a way that is understandable to the rest of the company, and emphasize clear governance of AI to protect security operations in an increasingly complex environment.

AI depends on advertising, no matter what. Will ChatGPT be the exception?

Concerns about the introduction of advertising on artificial intelligence (AI) platforms have grown alongside the increasing need for monetization in a sector that, despite its revolutionary potential, faces high operational costs. A recent case exemplifies this: in an ad launched during the Super Bowl, Claude, an AI developed by Anthropic, emphasized that it will not incorporate advertising on its platform, thus differentiating itself from ChatGPT, which has begun to include ads in its free versions. AI-ads? Claude’s campaign not only seeks to position its product against the competition but also raises a critical dilemma: how […]

Concerns about the introduction of advertising on artificial intelligence (AI) platforms have grown alongside the increasing need for monetization in a sector that, despite its revolutionary potential, faces high operational costs. A recent case exemplifies this: in an advertisement launched during the Super Bowl, Claude, an AI developed by Anthropic, emphasized that it will not incorporate advertising on its platform, thus differentiating itself from ChatGPT, which has begun to include ads in its free versions.

AI-Ads?

Claude’s campaign not only aims to position its product against the competition but also raises a critical dilemma: how will the incorporation of advertising affect the intimate and trusting relationship that users develop with their AI tools? The interactivity and context of assistance provided by these technologies contrast with the experience of traditional advertising, where the latter is usually placed at the periphery of the user experience. The fusion of both could make users feel that their personal contributions are being used for commercial purposes, which would erode trust.

Experts, such as former OpenAI researcher Zoë Hitzig, warn that monetization models that rely on human thought patterns can be ethically problematic. Hitzig compares the current situation of AI platforms to Facebook, which in its early days promised greater privacy and control over data, but changed as its advertising revenue grew. This evolution, according to many, suggests that the future of human-AI interaction could follow a similar path, with concerning implications for user privacy and trust.

In this context, some argue that platforms that maintain a clear separation between assistance and advertising could not only preserve their user base but also foster a more loyal and lasting relationship with them. Ultimately, the warning is clear: trust is not just a product; it is the infrastructure upon which today’s technological relationships are built.

Marketing directors believe that AI is going to change the world… but they are not willing to do it

A recent report from Gartner reveals that the lack of understanding in artificial intelligence (AI) could become the third main reason for the replacement of Chief Marketing Officers (CMOs) in large companies by 2027. Although 65% of marketing leaders acknowledge that AI will transform the industry, 20% believe they do not need to modify their skills in this area and 48% only foresee minor changes in the next two years. Change? No, why? This gap in the perception of AI capabilities has led to low confidence in […]

A recent report from Gartner reveals that the lack of understanding in artificial intelligence (AI) could become the third main reason for the replacement of Chief Marketing Officers (CMOs) in large companies by 2027. Despite 65% of marketing leaders acknowledging that AI will transform the industry, 20% believe they do not need to modify their skills in this area, and 48% only foresee minor changes in the next two years.

Change? No, for what?

This mismatch in the perception of AI capabilities has led to a low level of trust among CEOs in the ability of CMOs to manage this technology, which could result in these positions being seen as replaceable. According to the report, this gap is not just a matter of skills, but reflects an erosion of trust and credibility, putting the role of marketing as a growth driver in companies at risk.

Gartner also points out that many CMOs often delegate the management of AI to IT departments, which can contribute to a misunderstanding of the fundamentals of the technology. Some marketing leaders mistakenly believe that language models generate fact-based responses, without recognizing their tendency to provide misinformation. Additionally, the lack of investment in complex prompt engineering skills can result in low-quality generic outputs.

This scenario culminates in what Gartner describes as a “disaster cycle,” where 84% of brands find themselves trapped in the difficulty of measuring results, which in turn leads to tighter budgets for the future. The leaders who thrive in this context, according to the report, will be those who prioritize high-impact use cases, develop fluency in the limitations of models, and ensure accountability from agencies regarding their claims about AI.

Antonio Banderas is sure that AI will even put an end to theater

Antonio Banderas has expressed his concern about the impact of generative artificial intelligence on the film and performing arts industry, warning that this technology could mark a definitive change in the sector. In a recent interview, the Spanish actor reflected on how AI offers studios the possibility of significantly reducing costs by doing away with human performances, which has created an uncertain landscape for many professionals in the field. Antonio Banderas, known for his solid career in film and theater, revealed that he has received a job proposal related to AI […]

Antonio Banderas has expressed his concern about the impact of generative artificial intelligence on the film and performing arts industry, warning that this technology could mark a definitive change in the sector. In a recent interview, the Spanish actor reflected on how AI offers studios the possibility of significantly reducing costs by doing away with human performances, which has created an uncertain landscape for many professionals in the field.

AntonIA Banderas

Banderas, recognized for his solid career in film and theater, revealed that he has received a job proposal related to generative AI, which has deepened his interest in this phenomenon. Despite the challenges it presents, the actor remains optimistic about the future of theater, although he notes that even live performances could be at risk. “Sooner or later, I suspect that the days of live theater will come to an end”, he commented, highlighting the transitional state in which current cinema finds itself.

The actor considered that the situation is concerning not only for the performers but also for the technicians and creatives, who could lose opportunities in a world where the tangible becomes the exception. Banderas has urged professionals in the sector to adapt their projects and priorities to this new reality, pointing out that theater could position itself as an art form that endures more than others in a landscape dominated by screens and digital content.

Banderas’ stance also resonates with the concerns of many in the audiovisual industry, who see artificial intelligence as both an innovative tool and a latent threat. With the increasing implementation of this technology in the production and consumption of content, the changes in the industry promise to be profound and possibly irreversible.

Some cinemas cancel the screening of a short film generated by AI in their theaters

AMC Theatres, one of the largest theater chains in the United States, has decided not to screen ‘Thanksgiving Day’, a short film generated with artificial intelligence that received recognition at independent film festivals. This short film, which mixes elements of humor and fantasy, had been included in a block of shorts scheduled before some screenings, but its exhibition was canceled by the chain, sparking an intense debate about the role of artificial intelligence in cinema. The eternal debate The decision by AMC reflects the existing tension between the adoption of new technologies and the preservation […]

AMC Theatres, one of the largest theater chains in the United States, has decided not to screen ‘Thanksgiving Day’, a short film generated with artificial intelligence that received recognition at independent film festivals. This short film, which mixes elements of humor and fantasy, had been included in a block of shorts scheduled before some screenings, but its exhibition was canceled by the chain, sparking an intense debate about the role of artificial intelligence in cinema.

The eternal debate

AMC’s decision reflects the existing tension between the adoption of new technologies and the preservation of the human element in filmmaking. While some exhibitors and festivals seek to explore the potential of AI as an artistic tool, AMC took a conservative stance, arguing that the work did not fit into its vision of cinema, which is nourished by human emotion and imperfection.

Defenders of artificial intelligence, such as Modern Uprising Studios, have criticized AMC’s stance, arguing that their decision represents a setback in the evolution of cinema. In a public statement, the organization emphasized that AI can complement creativity rather than replace it and that they are even supporting the theatrical window with engaging events that include technology.

Figures from cinema such as Timothée Chalamet have highlighted the urgency of recognizing that the technological revolution is not asking for permission to enter the industry. In an environment where innovation and economic interests shape the course of art, opinions in favor of AI in cinema herald a future where collaboration between humans and technology could redefine the cinematic experience.

This is the first malware for Android that uses generative AI

Cybersecurity researchers have identified the first malware for Android that uses generative artificial intelligence, called PromptSpy. This malicious program, which leverages Google’s Gemini technology, has the ability to capture data from the lock screen, block uninstallation attempts, and collect device information, in addition to taking screenshots and recording activity in video. Do not download anything unsafe PromptSpy is distributed through a dedicated website and has never been available on Google Play, suggesting that this malware campaign is designed for users in Argentina. According to the analysis, […]

Cybersecurity researchers have identified the first malware for Android that uses generative artificial intelligence, called PromptSpy.

This malicious program, which leverages Google’s Gemini technology, has the ability to capture data from the lock screen, block uninstallation attempts, and collect device information, in addition to taking screenshots and recording activity in video.

Do not download anything unsafe

PromptSpy is distributed through a dedicated website and has never been available on Google Play, suggesting that this malware campaign is targeted at users in Argentina. According to the analysis, there is evidence pointing to its development originating from a Chinese-speaking environment, as simplified Chinese debugging strings have been found.

The operation of PromptSpy is based on Gemini, which allows the malware to analyze the current screen and provides detailed instructions to ensure that the malicious application remains active in the recent list. This is achieved by using accessibility services, which forces users to restart the device in safe mode to uninstall the program. Interaction is done through a command and control server, giving attackers remote access to the victim’s device.

ESET researchers, who made the discovery, point out that PromptSpy represents a significant evolution of Android malware, using generative AI that allows it to adapt to different devices and operating system versions. This approach not only facilitates a more dynamic interaction but also makes it more complicated for users to eradicate it.

It has been indicated that the tactics employed suggest a possible financial objective on the part of the threat actors, highlighting the increasing sophistication of cyber attacks in the mobile space.

The screenwriter of 'Pulp Fiction' has been carried away by AI and believes that this is the future of cinema

The recognized screenwriter of Pulp Fiction, Roger Avary, has revealed the difficulties he has faced in bringing his film projects to fruition through traditional methods. In a recent appearance on the popular podcast Joe Rogan Experience, Avary confessed that he previously considered it impossible to make his films through conventional means, a process that is often fraught with obstacles and creative limitations. A voice in favor of AI Avary’s situation changed radically after the launch of his own production label, General Cinema Dynamics, specializing in artificial intelligence. This new direction has allowed him to start […]

The renowned screenwriter of Pulp Fiction, Roger Avary, has revealed the difficulties he has faced in bringing his film projects to fruition through traditional methods.

In a recent appearance on the popular podcast Joe Rogan Experience, Avary confessed that he previously considered it impossible to make his films through conventional means, a process that is often fraught with obstacles and creative limitations.

A voice in favor of AI

The situation of Avary changed radically after the launch of his own production label, General Cinema Dynamics, specialized in artificial intelligence.

This new direction has allowed him to start the production of three feature films, marking a significant change in his career and in the way he approaches filmmaking. “I go out there and try to do things” Avary mentioned during the conversation, reflecting the frustration he has felt in the past due to the difficulties of the traditional system.

The incorporation of artificial intelligence into her creative process has provided her with opportunities that she previously considered out of reach. Avary can now use AI tools to facilitate production, allowing her to generate content in a more efficient and accessible way.

This evolution also raises questions about the future of the film industry and how artificial intelligence will continue to transform storytelling and film production.

There are rumors in the industry about other filmmakers who might be considering following Avary’s example, using artificial intelligence as a resource to overcome the inherent challenges of financing and the logistics of film production. As this trend gains traction, it will be interesting to see how the landscape of cinema evolves in the coming years.

North Korea is already using Gemini to hack computers around the world

A group of North Korean hackers known as UNC2970 has begun using Google’s Gemini artificial intelligence model to carry out reconnaissance activities and cyberattacks. This behavior has been documented in a report from the Google Threat Intelligence Group (GTIG), which highlights a concerning crossover between professional research and malicious activities in the field of cybersecurity. AI is fine, man According to reports, UNC2970 has focused on companies in the cybersecurity and defense sector, using open-source intelligence (OSINT) to profile high-value targets and prepare specific phishing campaigns. […]

A North Korean hacker group known as UNC2970 has begun using Google’s Gemini artificial intelligence model to carry out reconnaissance and cyberattack activities. This behavior has been documented in a report from the Google Threat Intelligence Group (GTIG), which highlights a concerning intersection between professional research and malicious activities in the field of cybersecurity.

AI is fine, man

According to reports, UNC2970 has focused on companies in the cybersecurity and defense sector, resorting to open-source intelligence (OSINT) to profile high-value targets and prepare specific phishing campaigns. The group uses Gemini to map technical roles and their salaries, creating profiles that facilitate the design of targeted attacks.

Researchers have identified new types of malware that use Gemini, such as HONESTCUE, a framework that allows attackers to generate additional functionality code, and COINBAIT, a phishing kit designed to masquerade as a cryptocurrency exchange, aimed at collecting credentials. HONESTCUE, for its part, operates by using the Gemini API to receive source code in C#, which is executed in memory, leaving few traces on the target system.

Additionally, ClickFix campaigns have been detected that use AI-generated instructions to solve common computer problems, but ultimately distribute malware designed to steal information. Experts warn that assuming keeping the model weights private is enough for protection is a serious mistake; gathering information through queries can result in the replication of the model’s original behavior.

Google has taken steps to disrupt these attacks and has highlighted the growing risk posed by hacker groups that use tools like Gemini to accelerate the phases of the cyber attack cycle. As technology advances, so do the tactics of those looking to exploit it.

One of the most important comedy directors of the century, openly against AI

Director Paul Feig, known for his work in films like Bridesmaids, has joined more than 1,000 creatives by signing an open letter demanding that tech companies cease the practice of “stealing” copyrighted artwork. This movement, which is part of the Human Artistry Campaign initiative, is titled Stealing Isn’t Innovation and aims to establish a dialogue about the relationship between technology and creativity in the digital age. No more thefts, nor AIs infused with content from others The letter highlights the […]

Director Paul Feig, known for his work in films like Bridesmaids, has joined over 1,000 creatives by signing an open letter that demands tech companies to cease the practice of “stealing” copyrighted artwork.

This movement, which is part of the Human Artistry Campaign initiative, is titled Stealing Isn’t Innovation and aims to establish a dialogue about the relationship between technology and creativity in the digital age.

No more thefts, nor AIs impregnated with content from others

The letter highlights the concern that innovation should not be based on the exploitation of creative works that have copyright. Feig and his colleagues, including well-known figures such as Scarlett Johansson, Cate Blanchett, and Joseph Gordon-Levitt, have expressed the importance of protecting artistic works in a context where artificial intelligence and other technologies are beginning to blur the lines between inspiration and plagiarism.

This movement has gained significant attention due to the increasing use of technologies that imitate or reproduce works of art, music, and other creative content without proper recognition or compensation for the original creators.

At a time when artificial intelligence has taken center stage in film and artistic production, the creative community finds itself at a crossroads, questioning the role that technology should play in the creative process.

As more creatives join this petition, it becomes clear that the issue of intellectual property is becoming a crucial point of debate in the entertainment industry. The Stealing Isn’t Innovation initiative seeks not only to protect the rights of artists but also to foster an environment where innovation can thrive without sacrificing the integrity of original works.

Thus, the movement becomes a call to action for tech companies that must reevaluate their relationship with art and creativity.

In the age of AI, Super Bowl ads have turned nostalgic

Several brands have opted for a nostalgic strategy in the production of their ads, choosing to film on film rather than using digital formats. Volkswagen, Squarespace, and the religious organization Come Near are some of the companies that have followed this trend. This choice not only seeks to appeal to the audience’s nostalgia but also conveys a handcrafted approach to advertising creation. Classic Super Bowl Volkswagen’s campaign, created by the creative agency Johannes Leonardo and directed by Leigh Powis, features vibrant colors and a subtle texture that reveals its film production. Rachael Zaluzec, CMO of […]

Several brands have opted for a nostalgic strategy in the production of their advertisements, choosing to film on film rather than using digital formats. Volkswagen, Squarespace, and the religious organization Come Near are some of the companies that have followed this trend. This choice not only seeks to appeal to the audience’s nostalgia but also conveys a handcrafted approach to advertising creation.

Classic Super Bowl

The Volkswagen campaign, created by the creative agency Johannes Leonardo and directed by Leigh Powis, features vibrant colors and a subtle texture that reveals its film production. Rachael Zaluzec, CMO of Volkswagen, noted that the intention was to create an atmosphere “accessible and not overly polished” to convey the meticulousness present in their vehicles. Attention to detail, both in the product and in the advertising, is a central message that brands seek to communicate.

Squarespace, in its twelfth Super Bowl ad, used black and white film to enhance the emotional narrative of its spot featuring Emma Stone. According to Mathieu Zarbatany, creative director of Squarespace, this aesthetic choice heightened the gravity and drama of the story. The work was done by acclaimed director Yorgos Lanthimos, who is known for his focus on traditional filming.

The complexity associated with the use of film also implies a higher commitment in production. Brands like Come Near have highlighted the warmth and humanity of their messages through this format, contrasting with the automated production facilitated by modern technology. As consumers show an increasing appreciation for craftsmanship, this trend can be seen as a response to the impersonal production driven by artificial intelligence.

With more and more brands preparing for the big advertising stage, this shift towards the use of traditional techniques highlights a conscious search for authenticity in the creative process.