{"id":103498,"date":"2018-07-10T04:04:36","date_gmt":"2018-07-10T04:04:36","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=103498"},"modified":"2025-07-01T23:19:25","modified_gmt":"2025-07-02T06:19:25","slug":"overwatch-charity","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/overwatch-charity\/","title":{"rendered":"How Overwatch raised a jaw-dropping amount of money for breast cancer research"},"content":{"rendered":"<p>Over the past couple of weeks, Blizzard&#8217;s Pink Mercy campaign has raised over $12.7 million for breast cancer research. Donations were sent to the Breast Cancer Research Foundation in what was the largest corporate donation in the BCRF&#8217;s 25-year history. These millions will fund the BCRF&#8217;s research into treatment, prevention methods, and the search for a cure for breast cancer.<\/p>\n<p><iframe loading=\"lazy\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/FYNOStEhVzc?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>Blizzard ran the campaign through its hit class shooter Overwatch. For $15, players could purchase an exclusive new pink skin for the hero Mercy, the sales of which went directly to the BRCF. In Overwatch, Mercy is far and away most popular healer in the game, making her thematically fitting for a breast cancer awareness skin.<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/07\/brigitte.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">3 ways to get better at Overwatch<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/3-ways-to-get-better-at-overwatch\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Improve your game now<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/3-ways-to-get-better-at-overwatch\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>The runaway success of this campaign is a testament to the generosity of the Overwatch fanbase. For more information on the Breast Cancer Research Foundation, you can check out their website <a href=\"https:\/\/www.bcrf.org\/\">here<\/a>.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Overwatch\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-logo-l,f_auto,dpr_auto\/p\/e84ce83c-9b2c-11e6-bf26-00163ec9f5fa\/181588936\/overwatch-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Overwatch<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/overwatch.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">download now<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--80\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"80\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"8\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">8<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/overwatch.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/06\/Wrecking-Ball.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Who is Hammond, the next Overwatch Hero?<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/who-is-hammond-the-next-overwatch-hero\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">click here to see what we know<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/who-is-hammond-the-next-overwatch-hero\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past couple of weeks, Blizzard&#8217;s Pink Mercy campaign has raised over $12.7 million for breast cancer research. Donations were sent to the Breast Cancer Research Foundation in what was the largest corporate donation in the BCRF&#8217;s 25-year history. These millions will fund the BCRF&#8217;s research into treatment, prevention methods, and the search for &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/overwatch-charity\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Overwatch raised a jaw-dropping amount of money for breast cancer research&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9153,"featured_media":103499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[2441,3150],"tags":[1090,2712,1091,1034,1085,1080,1086],"usertag":[784],"vertical":[],"content-category":[],"class_list":["post-103498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-uncategorized","tag-action","tag-app-subdomain-redirectionoverwatch","tag-fighting","tag-money","tag-ps4","tag-windows","tag-xbox-one","usertag-gamer"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/103498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9153"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=103498"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/103498\/revisions"}],"predecessor-version":[{"id":327725,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/103498\/revisions\/327725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/103499"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=103498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=103498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=103498"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=103498"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=103498"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=103498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}