{"id":107240,"date":"2018-08-24T20:51:15","date_gmt":"2018-08-24T20:51:15","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=107240"},"modified":"2025-07-01T23:07:54","modified_gmt":"2025-07-02T06:07:54","slug":"facebook-removes-discriminatory-ad-practices","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/facebook-removes-discriminatory-ad-practices\/","title":{"rendered":"Facebook takes action against discriminatory ad practices"},"content":{"rendered":"<h2>After a raft of negative news stories about the misuse of its platform Facebook takes further action against discrimination<\/h2>\n<p>Facebook ads are a complicated business. Correctly targeting the audience that you want to see your ads can be the difference between a successful ad campaign and a dismal failure. Unfortunately, the way Facebook has set up its ad targeting system allows nefarious groups to hide their ads from certain subsets of society. If these subsets are based on ethnicity or religion, then this represents unacceptable discrimination. Facebook is now acting to remove such discrimination from its network.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Facebook\" src=\"https:\/\/images.sftcdn.net\/images\/t_optimized,f_auto\/p\/8a6eafba-96d2-11e6-b334-00163ec9f5fa\/77332936\/facebook-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Facebook<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/en.softonic.com\/author\/facebook\" target=\"_self\" rel=\"noopener noreferrer\">Access Facebook<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--70\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"70\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"7\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">7<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/en.softonic.com\/author\/facebook\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>In a blog post, Facebook has announced that it plans to remove 5,000 ad targeting options that allow people to exclude Facebook users based on ethnicity or religious belief. <a href=\"https:\/\/www.facebook.com\/business\/news\/keeping-advertising-safe-and-civil\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook said<\/a>:<\/p>\n<p><em>\u201cWhile these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important.\u201d<\/em><\/p>\n<figure id=\"attachment_100855\" aria-describedby=\"caption-attachment-100855\" style=\"width: 1400px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-100855 size-full\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/04\/facebook-video-ads-1400.jpg\" alt=\"\" width=\"1400\" height=\"700\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/04\/facebook-video-ads-1400.jpg 1400w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/04\/facebook-video-ads-1400-300x150.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/04\/facebook-video-ads-1400-768x384.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/04\/facebook-video-ads-1400-1024x512.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/04\/facebook-video-ads-1400-1200x600.jpg 1200w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption id=\"caption-attachment-100855\" class=\"wp-caption-text\">Facebook is removing 5,000 ad targeting options that may enable religious or ethnicity based discrimination<\/figcaption><\/figure>\n<p>This latest move by Facebook will be welcomed by several organizations who\u2019ve complained about discriminatory practices across the Facebook network. One such complainant was (HUD) the U.S Department of Housing and Urban Development, which accused Facebook of giving landlords the ability to discriminate against people based on their sex, marital status, religion, race, and various other facets of their identity.<\/p>\n<p>With Facebook stumbling from crisis to crisis, and trust in the social network at an all-time low, this move is just the latest in a string of moves aimed at getting Facebook back in everybody\u2019s good graces. It is good to see Facebook finally acting to police the behavior of bad people across its network, but it is a real shame that it has taken billions upon billions of dollars being wiped off Facebook\u2019s stock value for the social network to act.<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&lt;!-- Shortcode [related] does not exist --&gt;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:[null,0],&quot;12&quot;:0}\"><div class=\"sc-related-articles-white\">\r\n<p class=\"sc-related-articles-white__title\">More about Facebook's scandals<\/p>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"Facebook deliberately shared your data with 60 companies \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/facebook-shares-your-data\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/06\/revised-image.png)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Facebook deliberately shared your data with 60 companies \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"Facebook banned \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/facebook-banned-papua-new-guinea\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/05\/Facebook-banned-1024x576.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Facebook banned \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"Facebook suspends over 200 apps in the wake of the Cambridge Analytica scandal \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/facebook-app-suspensions\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/05\/facebook-spy-1024x576.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Facebook suspends over 200 apps in the wake of the Cambridge Analytica scandal \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"Facebook deletes over 200 accounts and pages linked to Russian troll farm \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/facebook-deletes-over-200-accounts-and-pages\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/04\/facebook-257829_1280.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Facebook deletes over 200 accounts and pages linked to Russian troll farm \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n<\/div><\/span><\/p>\n<p>We\u2019ll be monitoring Facebook over the next few weeks to see the effect this new move has on the network. Make sure you stick with us for all the latest Facebook news.<\/p>\n<!-- Shortcode [playwire] does not match the conditions -->\n","protected":false},"excerpt":{"rendered":"<p>After a raft of negative news stories about the misuse of its platform Facebook takes further action against discrimination<\/p>\n","protected":false},"author":9073,"featured_media":100855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[2353],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-107240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionfacebook"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/107240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9073"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=107240"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/107240\/revisions"}],"predecessor-version":[{"id":327482,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/107240\/revisions\/327482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/100855"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=107240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=107240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=107240"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=107240"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=107240"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=107240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}