{"id":107489,"date":"2018-08-29T05:58:35","date_gmt":"2018-08-29T03:58:35","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=107489"},"modified":"2025-07-01T23:07:14","modified_gmt":"2025-07-02T06:07:14","slug":"musicians-battle-over-how-to-measure-popularity-in-a-streaming-world","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/musicians-battle-over-how-to-measure-popularity-in-a-streaming-world\/","title":{"rendered":"Musicians battle over how to measure popularity in a streaming world"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-107517\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1.jpg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1.jpg 1280w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1-300x169.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1-768x433.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1-1024x576.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1-800x450.jpg 800w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1-664x374.jpg 664w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1-238x134.jpg 238w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1-436x246.jpg 436w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1-370x208.jpg 370w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1-304x170.jpg 304w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/08\/musicduel1-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Nicki Minaj made headlines across the blogosphere recently after accusing Travis Scott of stealing the coveted #1 Billboard spot. Her hotly anticipated album &#8220;Queen&#8221;\u00a0debuted at #2, failing to knock Scott&#8217;s &#8220;Astroworld&#8221;\u00a0off the #1 spot. Nicki took issue with what she saw as unfair practices by Travis to artificially boost his stream numbers and sales. Before getting into that, however, it&#8217;s important to understand how Billboard calculates album sales in a time where more people stream music than buy it.<\/p>\n<p>If somebody buys the CD of an album or purchases it in its entirety on a service like iTunes, then that counts as one sale of an album, referred to as a &#8220;pure sale.&#8221; When an album or song is streamed a certain number of times, Billboard also counts it as a sale. How many streams it takes to count as a sale depends on the streaming service and whether or not that service is paid or free. On paid services like Apple Music, Tidal, and Spotify, 100 streams count as a sale. For free services, such as YouTube, it takes 600 streams to count as a sale. This methodology was set in stone earlier this summer, right before the release of Drake&#8217;s &#8220;Scorpion.&#8221;<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/03\/Streaming-1024x576.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Apple Music vs Spotify vs Tidal<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/apple-music-vs-spotify-vs-tidal\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Which is best?<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/apple-music-vs-spotify-vs-tidal\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>Back to Nicki and Travis, the context is as follows. Travis Scott is currently dating Kylie Jenner. If you&#8217;re living under a rock, Kylie is a member of the Kardashian family, and with 115 million Instagram followers, is easily one of the most influential people in popular culture. Kylie and Travis have a daughter named Stormi, who was born early this year. Kylie used her massive social media following, understandably, to promote her boyfriend&#8217;s album, plugging a link to Travis Scott&#8217;s official online store. Travis sold digital copies of the album bundled with his hotly anticipated &#8220;Astroworld&#8221;\u00a0merchandise. According to Nicki, these digital albums didn&#8217;t need to be redeemed or downloaded to count as a sale, artificially conflating Travis&#8217; merchandise sales with his album sales, which allowed him to barely edge out Nicki for the coveted #1 spot. Here are Nicki&#8217;s thoughts on the matter in her own words:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Travis sold over 50K of these. With no requirement of redeeming the album! With no dates for a tour, etc. I spoke to him. He knows he doesn\u2019t have the #1 album this week. I love my fans for the #1 album in AMERICA! I\u2019ll explain on <a href=\"https:\/\/twitter.com\/hashtag\/QueenRadio?src=hash&amp;ref_src=twsrc%5Etfw\">#QueenRadio<\/a> 4 albums in, #1 in 86 countries \u2665\ufe0f <a href=\"https:\/\/t.co\/CiYEuczgm3\">pic.twitter.com\/CiYEuczgm3<\/a><\/p>\n<p>&mdash; BEAM ME UP SCOTTY OUT NOW (@NICKIMINAJ) <a href=\"https:\/\/twitter.com\/NICKIMINAJ\/status\/1031278618561921025?ref_src=twsrc%5Etfw\">August 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I looked at the numbers the Carters, Kanye, Nas, etc recently did. Travis sold 200K in his first week of clothes alone. I spoke to him last night &amp; he said he\u2019s been selling clothes b4 the music. Billboard says they\u2019ll change the rules cuz of this, so it should be changed now!<\/p>\n<p>&mdash; BEAM ME UP SCOTTY OUT NOW (@NICKIMINAJ) <a href=\"https:\/\/twitter.com\/NICKIMINAJ\/status\/1031279706656661505?ref_src=twsrc%5Etfw\">August 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I put my blood sweat &amp; tears in writing a dope album only for Travis Scott to have Kylie Jenner post a tour pass telling ppl to come see her &amp; Stormi. lol. Im actually laughing. <a href=\"https:\/\/twitter.com\/hashtag\/Queen?src=hash&amp;ref_src=twsrc%5Etfw\">#Queen<\/a> broke the record of being number 1 in 86 countries. Thank Jesus &amp; thank you to my fans.<\/p>\n<p>&mdash; BEAM ME UP SCOTTY OUT NOW (@NICKIMINAJ) <a href=\"https:\/\/twitter.com\/NICKIMINAJ\/status\/1031280544733114368?ref_src=twsrc%5Etfw\">August 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>It&#8217;s hard to call Travis&#8217; strategy of bundling his album with his merchandise cheating, as he is far from the first artist to do this. Nicki herself ended up employing the same technique with\u00a0&#8220;Queen.&#8221; Both artists added past singles to their albums in order to boost their streaming numbers, with last year&#8217;s hit &#8220;Butterfly Effect&#8221; added to\u00a0&#8220;Astroworld&#8221;\u00a0and Nicki&#8217;s megapopular collaboration with 6ix9ine &#8220;FEFE&#8221; posthumously added to &#8220;Queen.&#8221;<\/p>\n<p><em>Let us know in the comments below if you think Travis&#8217; merch bundles were legitimate sales or not. Should Billboard take a look at its policies?<\/em><\/p>\n<div class=\"sc-related-articles-white\">\r\n<p class=\"sc-related-articles-white__title\">More from Softonic<\/p>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"How to develop perfect pitch for free \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/how-to-develop-perfect-pitch-for-free-with-teoria\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/07\/shutterstock_551474275.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>How to develop perfect pitch for free \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"Karaoke in your pocket: sing with your friends on Smule \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/karaoke-in-your-pocket-sing-with-your-friends-on-smule\/\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/07\/smule.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Karaoke in your pocket: sing with your friends on Smule \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"How to become a DJ, arranger, and composer with Ableton \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/how-to-become-a-dj-arranger-and-composer-with-ableton\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/07\/FeatPicEDITED.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>How to become a DJ, arranger, and composer with Ableton \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"The top 8 DJ software applications available today \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/the-top-8-dj-software-applications-available-today\/\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/10\/dj-music-192.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>The top 8 DJ software applications available today \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a streaming world, how can we know exactly how many songs an artist sells? Here&#8217;s how the industry is adapting.<\/p>\n","protected":false},"author":9153,"featured_media":107517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1055],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-107489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-spotify"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/107489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9153"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=107489"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/107489\/revisions"}],"predecessor-version":[{"id":327468,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/107489\/revisions\/327468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/107517"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=107489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=107489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=107489"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=107489"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=107489"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=107489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}