{"id":108029,"date":"2018-09-05T17:34:10","date_gmt":"2018-09-05T17:34:10","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=108029"},"modified":"2025-07-01T23:05:29","modified_gmt":"2025-07-02T06:05:29","slug":"instagram-will-launch-its-own-shopping-app","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/instagram-will-launch-its-own-shopping-app\/","title":{"rendered":"Instagram will launch its own shopping app"},"content":{"rendered":"

Instagram is preparing a standalone app to\u00a0encourage you to buy stuff.\u00a0According to the sources, this application will be called\u00a0 “<\/strong>IG Shopping.<\/strong>” It’s no surprise this is happening. The social network is huge promotion tool for online stores.<\/p>\n

Right now, online stores are working overtime to get their products in\u00a0posts or stories.\u00a0Creating an app specializing in this will be a good way to separate the feeds: Instagram will continue to be an app to share our photos or videos. If we want to go further and buy, we can do it in a dedicated app.<\/p>\n

Everything indicates that IG Shopping will adopt all the purchase options that Instagram already has, such as\u00a0buying products directly through posts with a few clicks.<\/strong><\/p>\n

\"Instagram\"<\/p>\n

Will the Instagram strategy work? Competition from Amazon is fierce, but IG has a big advantage: 80% of Instagram users follow a business or brand, so they assume many of them will be interested in buying products within the app.<\/p>\n\n

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Instagram is preparing a standalone app to\u00a0encourage you to buy stuff. Here’s what we know.<\/p>\n","protected":false},"author":2041,"featured_media":101137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[2354],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-108029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectioninstagram"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/108029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/2041"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=108029"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/108029\/revisions"}],"predecessor-version":[{"id":327433,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/108029\/revisions\/327433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/101137"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=108029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=108029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=108029"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=108029"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=108029"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=108029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}