{"id":113001,"date":"2018-11-09T18:00:13","date_gmt":"2018-11-09T18:00:13","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=113001"},"modified":"2025-07-01T22:46:03","modified_gmt":"2025-07-02T05:46:03","slug":"why-chrome-71-is-an-advertisers-worst-nightmare","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/why-chrome-71-is-an-advertisers-worst-nightmare\/","title":{"rendered":"Why Chrome 71 is an advertiser’s worst nightmare"},"content":{"rendered":"

\"\"<\/p>\n

A year ago Google announced a big improvement<\/a> that would be present in Chrome 64 and 65: Addressing the issue of pop-ups, banners, and website redirects. In a\u00a0blog post<\/a>,\u00a0Google explained that (shock of all shocks) some content producers “use the flexibility and power of the web to take advantage of users and redirect them to unintended destinations.”<\/p>\n

One out of every five feedback reports from Chrome users on desktop mention encountering some type of unwanted content, they concluded, “and we take this feedback seriously when considering how to improve Chrome.” Undesired redirects occur as a result of third-party content embedded on a page. It’s actually not even the content creator’s fault; authors of the page rarely intend for these irksome redirects to happen at all.<\/p>\n

\"Publishers<\/p>\n

Chrome 68 aimed to fix the issue by substituting in an info bar for any redirect that would otherwise originate from third-party iframes. The aim was to keep users on the page they were reading, and hopefully, prevent surprising redirects.<\/p>\n

Did it work? Yes<\/a>\u00a0… but also no<\/a>.<\/p>\n

“We’ve learned since then that this approach did not go far enough,” Google announced<\/a>. “In fact, more than half<\/strong> of these abusive experiences are not blocked by our current set of protections, and nearly all involve harmful or misleading ads.” Luckily for us, Google is working on yet another solution<\/a>:<\/p>\n

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The new Chrome 71 will be getting ads block feature: you won\u2019t get tricked\u00a0again https:\/\/t.co\/LHj8WtNs5r<\/a> pic.twitter.com\/kOOVXnFO2D<\/a><\/p>\n

— Nacrotech (@Nacrotech) November 5, 2018<\/a><\/p><\/blockquote>\n