{"id":114263,"date":"2018-11-29T18:33:50","date_gmt":"2018-11-29T18:33:50","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=114263"},"modified":"2025-07-01T22:41:04","modified_gmt":"2025-07-02T05:41:04","slug":"haddaji-nintendo-russia","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/haddaji-nintendo-russia\/","title":{"rendered":"Watch Nintendo of Russia&#8217;s CEO attack his employees"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-114267\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/11\/nor-1024x576.jpg\" alt=\"How Nintendo of Russia's CEO Abuses His Employees\" width=\"840\" height=\"473\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/11\/nor-1024x576.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/11\/nor-300x169.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/11\/nor-768x433.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/11\/nor-800x450.jpg 800w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/11\/nor-664x374.jpg 664w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/11\/nor-238x134.jpg 238w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/11\/nor-436x246.jpg 436w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/11\/nor-370x208.jpg 370w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/11\/nor-304x170.jpg 304w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/11\/nor-1200x675.jpg 1200w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2018\/11\/nor.jpg 1280w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>You&#8217;re about to see a Nintendo villain far worse than Bowser or Ganon.<\/p>\n<p>A video recently surfaced in which Nintendo of Russia CEO Yasha Haddaji losing his temper and launching into an explicit rant\u00a0<em>live and on camera\u00a0<\/em>during an official Mario Kart 8 live stream. The vulgar video can be seen below:<\/p>\n<p><iframe loading=\"lazy\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/qParAqIf5mM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Yikes. Vulgar rants are a bad look for any company, much less a famously family-friendly one like Nintendo. The video has since gone viral, gaining around 250,000 views on YouTube alone. Nintendo has since issued a statement in response:<\/p>\n<p><em>&#8220;We are aware of a video uploaded to YouTube recently in which Nintendo Russia\u2019s General Manager, Yasha Haddaji, is seen losing his temper during an altercation with an external vendor in charge of a Mario Kart live stream. Mr. Haddaji\u2019s conduct and choice of words are most certainly not in line with our company values.<\/em><\/p>\n<p><em>We are also aware of further allegations that have appeared in the wake of this video and are now running a thorough investigation. We take these matters extremely seriously and will not comment further while we are running our investigation.&#8221;<\/em><\/p>\n<p>The &#8220;further allegations&#8221; that Nintendo is referring to is a culture of abuse, blame, and incompetence due to Haddaji&#8217;s actions as NoR&#8217;s CEO.<\/p>\n<p>According to sources who spoke to Nintendo Life, Haddaji propagated a culture of fear in the workplace. Haddaji allegedly would become extremely angry over minor mistakes, flying into outbursts and smashing keyboards and computer monitors. The report says Haddaji also used more psychological forms of intimidation. He would allegedly send embarrassing mass emails from the addresses of people who left their computers open as &#8220;punishment.&#8221; Also, Haddaji was a fan of foul language and ethnic slurs, his favorite being calling people he disliked &#8220;gypsies.&#8221;<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/09\/super-mario-192.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Watch: Fastest Super Mario Bros. speedrun in history<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/watch-fastest-super-mario-bros-speedrun-in-history\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Go, go, mario! \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/watch-fastest-super-mario-bros-speedrun-in-history\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>There have also been numerous accusations of sexual harassment leveled at Haddaji by women who have worked under him. He reportedly asked women to meet him outside of work and threatened to fire them if they didn&#8217;t show. He would also criticize female employees over their choice of clothing or the pictures they posted on their personal social media accounts. Russian gaming website GameGuru even reported that Haddaji forced a woman to call him &#8220;daddy Haddaji&#8221;, which only scratched the surface of the lewd jokes female employees had to endure.<\/p>\n<p>Even if Haddaji had a squeaky-clean record, which is far from the case, he is largely reviled by Russian Nintendo fans for his perceived incompetence. Nintendo games rarely received Russian translations, and the amount of Nintendo games offered on the eShop was much more limited than other regions. He was particularly infamous among\u00a0Pok\u00e9mon fans. He made the decision to outright cancel the\u00a0Pok\u00e9mon Trading Card game in Russia, despite its enduring popularity. He was also responsible for ordering way more copies of\u00a0Pok\u00e9mon Let&#8217;s Go Pikachu than\u00a0Pok\u00e9mon Let&#8217;s Go Eevee, making the Eevee edition incredibly difficult to find in Russia.<\/p>\n<p><em>Do you think Nintendo will do something about Haddaji? Let us know!<\/em><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&lt;!-- Shortcode [related] does not exist --&gt;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\"><div class=\"sc-related-articles-white\">\r\n<p class=\"sc-related-articles-white__title\">More from Softonic<\/p>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"This crazy version of Super Mario will trip you out \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/this-crazy-version-of-super-mario-will-trip-you-out\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/04\/Jelly-mario.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>This crazy version of Super Mario will trip you out \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"Watch: Mario Kart VR looks INTENSE \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/watch-mario-kart-vr-looks-intense\/\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/06\/mariokart.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Watch: Mario Kart VR looks INTENSE \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"Everyone is here with Super Smash Bros. Ultimate \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/everyone-is-here-with-super-smash-bros-ultimate\/\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/06\/Super-Smash-Bros-Ultimate-Full-Reveal-Nintendo-E3-2018-Direct.webm.00_01_05_29.Still001.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Everyone is here with Super Smash Bros. Ultimate \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"Trending Is this cardboard arcade machine the best thing you can do with a Nintendo Switch? \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/nintendo-switch-arcade-machine\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/06\/Switch-Arcade-Machine.png)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Trending Is this cardboard arcade machine the best thing you can do with a Nintendo Switch? \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n<\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The family-friendly company has a major problem in Russia.<\/p>\n","protected":false},"author":9153,"featured_media":114267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1543,1074,1564],"usertag":[784],"vertical":[],"content-category":[],"class_list":["post-114263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-mario-kart","tag-nintendo","tag-nintendo-of-russia","usertag-gamer"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/114263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9153"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=114263"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/114263\/revisions"}],"predecessor-version":[{"id":326954,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/114263\/revisions\/326954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/114267"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=114263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=114263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=114263"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=114263"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=114263"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=114263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}