{"id":115569,"date":"2019-01-09T23:04:25","date_gmt":"2019-01-09T22:04:25","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=115569"},"modified":"2025-07-01T22:31:45","modified_gmt":"2025-07-02T05:31:45","slug":"crowdfunding-comparison","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/crowdfunding-comparison\/","title":{"rendered":"Which is the best crowdfunding site?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-117287 size-full\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/crowdfunding-2-700.jpg\" alt=\"crowdfunding\" width=\"700\" height=\"394\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/crowdfunding-2-700.jpg 700w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/crowdfunding-2-700-300x169.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/crowdfunding-2-700-664x374.jpg 664w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/crowdfunding-2-700-238x134.jpg 238w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/crowdfunding-2-700-436x246.jpg 436w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/crowdfunding-2-700-370x208.jpg 370w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/crowdfunding-2-700-304x170.jpg 304w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Whether you\u2019re trying to start your own business, or you\u2019re trying to pay off a major medical expense, crowdfunding can be an incredible source of income when you\u2019re in desperate need of a large sum. Many people crowdfund instead of getting a loan, since you don&#8217;t have to pay the money back. You do still need to hold up your end of the bargain, and that\u2019s the main catch of most crowdfunding sites. Here are the differences between some of the most popular crowdfunding sites out there, to help you decide which one is right for you.<\/span><\/p>\n<h2>Best crowdfunding sites for every need<\/h2>\n<h3><a href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Kickstarter<\/b><\/a><\/h3>\n<p>When you think about search engines, you think about Google. And when you think about crowdfunding, Kickstarter probably comes to mind first.\u00a0<span style=\"font-weight: 400\">As the most recognizable name in the industry, Kickstarter is also the strictest in terms of what they will allow you to crowdfund for. <\/span><a href=\"https:\/\/www.kickstarter.com\/rules\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Their rules<\/span><\/a><span style=\"font-weight: 400\"> clearly define that you must be creating a shareable product, and have a prototype to display before creating a Kickstarter page. They also have a <\/span><a href=\"https:\/\/www.kickstarter.com\/rules\/prohibited?ref=rules\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">list of items<\/span><\/a><span style=\"font-weight: 400\"> that you aren\u2019t allowed to create Kickstarters for, so be sure to check this out before trying to make a Kickstarter page. <\/span><\/p>\n<p><span style=\"font-weight: 400\">While their rules are somewhat strict, the site offers excellent advice and guidelines on how to make your project successful. You\u2019ll definitely want to check out their advice on <\/span><a href=\"https:\/\/www.kickstarter.com\/help\/handbook\/rewards\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">backer rewards<\/span><\/a><span style=\"font-weight: 400\">, since you\u2019ll need some to get your Kickstarter up and running. Their <a href=\"https:\/\/www.youtube.com\/watch?v=Vmcbp8uzH4o\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube channel<\/a> is also a great source of insight when trying to decide important information to put on your crowdfunding project.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Kickstarter takes 5% from successful projects, and unsuccessful projects are forced to return the money they raised to the backers. You also must be a permanent U.S. resident to make a Kickstarter, unlike most other crowdfunding sites.<\/span><\/p>\n<h3><a href=\"https:\/\/www.indiegogo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Indiegogo<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400\">Indiegogo is very similar to Kickstarter, except it allows for more customization and flexibility. Like Kickstarter, Indiegogo has a focus on creative projects, typically independent small businesses. They even allow you to sell some of your products on their site directly if your campaign is successful. Unlike Kickstarter, you are able to apply to get your funding even if you\u2019re unsuccessful in achieving your goal. However, the drawback here is that Indiegogo will take 9% of the proceeds of unuccessful efforts, instead of their typical 4% for successful campaigns. <\/span><\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Indiegogo for Entrepreneurs\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-logo-l,f_auto,dpr_auto\/p\/2a9cb191-b438-482b-8601-46b762bc0372\/3741924373\/indiegogo-for-entrepreneurs-3741924373.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Indiegogo for Entrepreneurs<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/indiegogo-for-entrepreneurs.en.softonic.com\/web-apps\" target=\"_self\" rel=\"noopener noreferrer\">Visit Website<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--70\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"70\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"7\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">7<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/indiegogo-for-entrepreneurs.en.softonic.com\/web-apps\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p><span style=\"font-weight: 400\">Additionally, most of the things that are mandatory for Kickstarter, are\u00a0optional for Indiegogo. This includes perks and product prototypes. This means that if you don\u2019t feel you can accommodate perks, or are in the beginning stages of your business\/product, you can still get support.<\/span><\/p>\n<h3><a href=\"https:\/\/www.gofundme.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Gofundme<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400\">Gofundme is unique among the three major sites, as it focuses more on personal causes and donations, rather than the professional and creative causes that Kickstarter and Indiegogo are for. This means that Gofundme is automatically going to be one of your best choices for anything personal, such as major unexpected medical expenses, or even simply a celebration for a loved one that your friends and family can donate to. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Unlike Kickstarter, Gofundme takes 5% out of <\/span><b>each donation<\/b><span style=\"font-weight: 400\">. This means that every donation has a chunk taken out, rather than taken out of the actual total. While this allows you to keep track of how much you\u2019ve raised more efficiently, it can be a bit disheartening to see these donations lose that amount right away. You also can have money transferred from PayPal or WePay, which will each take their own small cut of the profit as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Since Gofundme is more about charity-raising, they also allow their creators to keep all the proceeds regardless of whether the total is matched or not by the deadline. This is really important, since <a href=\"https:\/\/gizmodo.com\/americans-start-gofundme-campaigns-to-pay-for-food-and-1831603552\" target=\"_blank\" rel=\"noopener noreferrer\">many Gofundmes are created out of need<\/a> rather than want.<\/span><\/p>\n<h3><b>Smaller sites<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-117285 size-full\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/crowdfunding-700.jpg\" alt=\"crowdfunding\" width=\"700\" height=\"467\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/crowdfunding-700.jpg 700w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/crowdfunding-700-300x200.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400\">While these may be the most popular crowdfunding sources, there are some less popular sites that may be just as useful. However, there are a few extra drawbacks to using the less popular sites. For starters, they are less trusted than the popular ones. If you\u2019re asking someone to donate to a \u201cGofundme\u201d or a \u201cKickstarter,\u201d even if they don\u2019t want to donate, they at least feel comfortable with the name. The site is familiar to them, so they trust it. While sites like <\/span><a href=\"https:\/\/quirky.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Quirky<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/www.mightycause.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Mightycause<\/span><\/a><span style=\"font-weight: 400\"> may be trustworthy, not everyone is going to know that right away. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Additionally, these sites are typically more niche than the ones above. This means, while one may be perfect for starting your new candle business, not all of them will be able to help with that specific endeavor. This is a big contrast to the other sites, which all allow a high level of flexibility in what you can do with them.<\/span><\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/05\/Google-opinion-Rewards-1024x576.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">How to make money using Google Rewards<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/this-is-how-to-make-money-using-google-rewards\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Learn How<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/this-is-how-to-make-money-using-google-rewards\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p><span style=\"font-weight: 400\">There are two major reasons to use smaller sites, however. If you have a niche idea that you\u2019re looking for members of that niche community to support, then using a site dedicated to that community is probably going to get you farther than using the major crowdfunders. For example, if your project relates to sports, something that may be unlikely to gain traction among friends and family who aren\u2019t interested in that subject, then you may want to use <\/span><a href=\"https:\/\/sportfunder.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Sportfunder<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The other reason to use a smaller site is if you\u2019re looking for angel investors. These are early investors willing to give large sums in exchange for company equity. The popular television show &#8220;Shark Tank&#8221; is an example of these. For these types of investors, you may want to look into crowdfunding sites that are dedicated to them, such as <\/span><a href=\"https:\/\/angel.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">AngelList<\/span><\/a><span style=\"font-weight: 400\">. Unlike Gofundme, Indiegogo, and Kickstarter, which primarily allow you to advertise through social media, angel investment sites will have investors looking you up as well. You will probably want to look into these types of investment if you\u2019re trying to start a company and lack wealthy friends or family.<\/span><\/p>\n<h3>Conclusion<\/h3>\n<p><span style=\"font-weight: 400\">The best way to decide which crowdfunding site you want to go with is by focusing on their main benefit: Gofundme is ideal for <\/span>personal<span style=\"font-weight: 400\"> investments; Kickstarter is great if you need help with your crowdfunding ideas, and fit their guidelines, Indiegogo works for people who want flexibility in creating their crowdfunding experience, and smaller crowdfunders are the way to go if you have a niche product, or are looking for angel investors. Be sure to choose carefully, and good luck with your crowdfunding experience!<\/span><\/p>\n<!-- Shortcode [playwire] does not match the conditions -->\n","protected":false},"excerpt":{"rendered":"<p>Need to raise money? Here&#8217;s your best bet for each case.<\/p>\n","protected":false},"author":9154,"featured_media":117288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[2518,2441,3150],"tags":[1601,1602],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-115569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","category-how-to","category-uncategorized","tag-crowdfunding","tag-kickstarter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/115569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9154"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=115569"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/115569\/revisions"}],"predecessor-version":[{"id":326772,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/115569\/revisions\/326772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/117288"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=115569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=115569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=115569"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=115569"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=115569"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=115569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}