{"id":115609,"date":"2019-03-01T17:07:19","date_gmt":"2019-03-01T17:07:19","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=115609"},"modified":"2025-07-01T22:17:10","modified_gmt":"2025-07-02T05:17:10","slug":"news-paywalls-media","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/news-paywalls-media\/","title":{"rendered":"News site paywalls: Are you missing out if you don&#8217;t pay?"},"content":{"rendered":"<p class=\"p1\">With the well-documented rise of podcasting and a whole internet full of information, it doesn&#8217;t seem like we&#8217;re wanting for more content.<\/p>\n<p>But as people have <a href=\"http:\/\/en.softonic.com\/articles\/after-destroying-local-news-facebook-throws-300-million-at-local-news\/\" target=\"_blank\" rel=\"noopener noreferrer\">given up on their local papers<\/a> and established publications increasingly gate their content, the idea of paying for digital subscriptions has left us wondering: <strong>do more paywalls reduce access to reliable news?<\/strong><\/p>\n<p>Internet users are accustomed to accessing content for free, so paywalls have kind of always had an uphill battle to fight. In theory, they don\u2019t seem completely unreasonable.<\/p>\n<p class=\"p1\">Unfortunately, there\u2019s no \u201cright\u201d to reliable, balanced news. And, <a href=\"https:\/\/www.google.com\/search?q=Who+pays+for+digital+news+subscriptions--and+is+it+limiting+access+to+reliable+news&amp;oq=Who+pays+for+digital+news+subscriptions--and+is+it+limiting+access+to+reliable+news&amp;aqs=chrome..69i57.396j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><span class=\"s1\">according to the Brookings Institution<\/span><\/a> <strong>putting the news online hasn\u2019t really helped media channels make more money.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-131553\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/05\/news_700.jpg\" alt=\"online news\" width=\"700\" height=\"467\" \/><\/p>\n<h3>Paywalls aren&#8217;t new<\/h3>\n<p class=\"p1\">The paywall has been around since 1997.\u00a0<a href=\"https:\/\/keywee.co\/the-state-of-publisher-paywalls\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pioneered by the Wall Street Journal,<\/a> the initial experiment with the revenue stream was fairly successful. However, most general news outlets had concerns that paywalls would reduce readership and, thereby, digital ad revenue.<\/p>\n<p class=\"p1\">The American Press Institute found that <strong>53% of people pay for news.<\/strong> The report found that people are more likely to pay for digitally native sources than for the digital version of a newspaper.<\/p>\n<p class=\"p1\">Maybe there\u2019s an idea that if you\u2019re going to pay for something, you want high-quality content \u2014 interesting reads like long-form pieces from the New Yorker or Wired.<\/p>\n<p class=\"p1\">Local news brings politics and breaking stories, but also high school football scores.<\/p>\n<p class=\"p1\">There are also resources like PBS and NPR, those who rely on donations to pay for quality reporting.<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/02\/fake-news-small.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">10 Tricks for spotting fake news<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/10-tricks-for-spotting-fake-news\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Read Now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/10-tricks-for-spotting-fake-news\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<h3 class=\"p1\">Higher quality niche publications charge a lot<\/h3>\n<p class=\"p1\">Recently we came across an episode of the <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/06\/crazygenius-who-killed-local-news\/570160\/\" target=\"_blank\" rel=\"noopener noreferrer\">Atlantic debate podcast<\/a>, Crazy\/Genius entitled, \u201cAre We Killing Local News?\u201d The two sides looked at the viability of paywall content, and whether it could save the journalism industry.<\/p>\n<p class=\"p1\">The pro paywall guest, a former Denver Post managing editor, started a new publication that charges about $500 a year for in-depth tech sector coverage.<\/p>\n<p class=\"p1\">The idea is, they can afford to pay reporters to spend a lot of time doing investigative work and can provide news that not every free publication will be able to push out there. So those people who need to stay in-the-know can pay for a quality publication that could potentially give them a leg up in the space.<\/p>\n<p class=\"p1\">That model is a lot like professional associations which provide members with access to studies and content that not everyone can read.<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/11\/apple-news-192.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">How to personalize your Apple News feed<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/how-to-personalize-your-apple-news-feed\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Read Now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/how-to-personalize-your-apple-news-feed\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p class=\"p1\">There\u2019s also <a href=\"https:\/\/www.politicopro.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Politico Pro<\/a>, which has been around since 2011. It charges their subscribers a yearly fee in the mid-four-figures for in-depth coverage of topics like healthcare and energy. A subscription to the New York Times isn\u2019t especially prohibitive \u2014 they have a number of deals\u2014 <a href=\"https:\/\/www.nytimes.com\/subscription\" target=\"_blank\" rel=\"noopener noreferrer\">the newspaper is a dollar a week <\/a>for a limited time.<\/p>\n<p class=\"p1\">But, say you pay for NYT, the Washington Post, maybe Wired, too. Add in your local paper, and your media budget for the year starts to climb.<\/p>\n<p class=\"p1\">Which begs the question, <strong>how many people lose out on quality information because they can\u2019t or won\u2019t pay for multiple publications?<\/strong><\/p>\n<p class=\"p1\">If local news adopts this model, that means that some communities won\u2019t hear about the things that affect them on a daily basis.<\/p>\n<p class=\"p1\">Many people may be okay with paying for content, but it definitely leaves out a wide swath of the population \u2014 and eventually, could limit access to voter information that allows lower income folks to make their voices heard.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-131558\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/05\/reading_news_online_tablet_700.jpg\" alt=\"reading news\" width=\"700\" height=\"467\" \/><\/p>\n<h3 class=\"p1\">Is it fair that we have to pay for quality knowledge?<\/h3>\n<p class=\"p1\">It depends on how you frame this question.<\/p>\n<p class=\"p1\"><strong>Good content is worth paying for \u2014 those who create it are putting in a lot of work that has value.<\/strong><\/p>\n<p class=\"p1\">Plus, the <a href=\"http:\/\/mediainsight.org\/PDFs\/Subscribers\/SubscriberReportFinal.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Media Insight Project<\/a> said that four-fifths of respondents in a recent poll said they were happy with their subscriptions.<\/p>\n<p class=\"p1\">Most subscriptions are about $10 per month, a little cheaper than a Spotify account or Netflix, so it\u2019s not this huge investment.<\/p>\n<p class=\"p1\">The issue that arises though is that <strong>lower-income people might lose access to good information.<\/strong><\/p>\n<p class=\"p1\">Yes, it\u2019s fair to gate access to certain things \u2014 especially if you view media as entertainment in the same vein as things like Audible, Hulu, Netflix, or Spotify.<\/p>\n<p class=\"p1\"><strong>But we will need to do something about the potential widening knowledge gap<\/strong>, as well as the rise in <a href=\"http:\/\/en.softonic.com\/articles\/10-tricks-for-spotting-fake-news\/\" target=\"_blank\" rel=\"noopener noreferrer\">fake news.<\/a><\/p>\n<p class=\"p1\">As people rely more on social media for breaking news, readers lose out on accurate reporting, local issues, and scientific breakthroughs. Those who <em>can<\/em> afford industry subscriptions can access information not everyone can access.<\/p>\n<p class=\"p1\">Still, there are public radio stations like PBS and NPR that offer free news to all \u2014 maybe that\u2019s a lifeline we should do more to nurture. Although those outlets are often targets of budget-slashing politicians, <strong>PBS costs just $1.35 per citizen per year.<\/strong><\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/02\/facebook-small.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">After destroying local news, Facebook throws $300 million at local news<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/after-destroying-local-news-facebook-throws-300-million-at-local-news\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Read Now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/after-destroying-local-news-facebook-throws-300-million-at-local-news\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you can&#8217;t afford to pay for news, are you missing out?<\/p>\n","protected":false},"author":9161,"featured_media":131554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1826,1562],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-115609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-media","tag-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you can&#039;t afford to pay for news, are you missing out?\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Grace Sweeney\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/cms-articles.softonic.io\/en\/news-paywalls-media\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Softonic English - Just another Softonic Sites site\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"News site paywalls: Are you missing out if you don\u2019t pay? 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