{"id":127973,"date":"2019-01-29T17:27:36","date_gmt":"2019-01-29T16:27:36","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=127973"},"modified":"2025-07-01T22:27:33","modified_gmt":"2025-07-02T05:27:33","slug":"social-media-visual-impact","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/social-media-visual-impact\/","title":{"rendered":"How social media is changing the way our world looks"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-128258\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/06\/selfie_louvre_mona_lisa_700.jpg\" alt=\"selfies\" width=\"700\" height=\"467\" \/><\/p>\n<p>Flawless skin against pastel backdrops, beautiful food in abundance, and travel shots to die for. The rise of image-based social media means we&#8217;re constantly scrolling through a digital catalog of how life is supposed to look.<\/p>\n<p class=\"p1\">But, it&#8217;s worth pointing out how spending time online has changed the way things look in the offline world. <strong>Our perception of beauty is changing on the whole.<\/strong> Sure, trends come and go, dictated by what&#8217;s going on in the world.<\/p>\n<p class=\"p1\">But, on the broad scale, we\u2019re looking at something new. T<strong>he way we take in life\u2019s aesthetic experiences is changing.<\/strong> Just the fact that we call everything from eating to looking at clothes &#8220;an experience&#8221; is a relatively new development.<\/p>\n<p class=\"p1\">From museums to filtered beauty and how we think about food\u2014here are some ways that social media aesthetics have changed our perception of the real world.<\/p>\n<h2>How social media is changing the way our world looks<\/h2>\n<h3 class=\"p1\">Social and our cultural institutions<\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BqLQhyMhtCM\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\"><\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\"><\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0;padding: 0 4px\"><a style=\"color: #000;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/BqLQhyMhtCM\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\">No matter your age, PLAY is a necessity &#8211; not an option ?? Through all our locations, we&#8217;ve encouraged you to let go of your worries outside of our walls and just have FUN &#8211; something that we are not given the opportunity to do often, especially as adults ? The most common misconception is that play is just for children \u270b But ADULTS can benefit equally from play &#8211; freeing our imaginations, and creating a sense of belonging when we can share the experience with others ?Experience MOIC SF and live PLAYFULLY! \u2764\ufe0f\u2728 #museumoficecream<\/a><\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\">A post shared by <a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px\" href=\"https:\/\/www.instagram.com\/museumoficecream\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Museum of Ice Cream<\/a> (@museumoficecream) on Nov 14, 2018 at 1:30pm PST<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"p1\">A 2017 La Placa-Cohen report says our <a href=\"http:\/\/2017study.culturetrack.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">definition of culture is changing<\/a>. <strong>We\u2019d rather be entertained than educated<\/strong>, it says.<\/p>\n<p class=\"p1\">Look at the museum culture now. Hot exhibits have people standing in line to take selfies.<\/p>\n<p class=\"p1\">There\u2019s been an influx in several social media-centric galleries, museums, and popups like the <a href=\"https:\/\/www.colorfactory.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Color Factory<\/a>, the <a href=\"https:\/\/www.museumoficecream.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Museum of Ice Cream<\/a>, and the <a href=\"https:\/\/museumofselfies.com\/#home\" target=\"_blank\" rel=\"noopener noreferrer\">Museum of Selfies<\/a>.<\/p>\n<p class=\"p1\">For traditional museums, once photo-free zones, norms are changing. Exhibits that photograph well are becoming a source of revenue for these institutions, so museums are increasingly forced to get on board with Instagram.<\/p>\n<p class=\"p1\">On the one hand, it\u2019s cool that there\u2019s a renewed interest in the museum. There\u2019s also the question of how we\u2019ll judge the real-life version of a painting. Or, whether those pieces that don\u2019t photograph well still have merit \u2014 will they be passed over for those with the right color schemes?<\/p>\n<h3 class=\"p1\">Makeup industry has exploded<\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bs-2hf3neyc\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\"><\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\"><\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0;padding: 0 4px\"><a style=\"color: #000;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/Bs-2hf3neyc\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Did you get your brand new #Kylighters yet? \u2728 Which shades are you loving? @annybeeutee<\/a><\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\">A post shared by <a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px\" href=\"https:\/\/www.instagram.com\/kyliecosmetics\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Kylie Cosmetics<\/a> (@kyliecosmetics) on Jan 23, 2019 at 7:26am PST<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"p1\">Makeup is undeniably having a moment. From Glossier to Kylie Cosmetics to all things Korean beauty and face masks \u2014 it\u2019s safe to say, social has had a major hand in our collective obsession.<\/p>\n<p class=\"p1\">The why is pretty obvious: cosmetic brands have a huge advantage on visual platforms. They can now show how products look, instead of rattling off a list of benefits. There&#8217;s also something soothing about watching people draw swatches on their arms or explain how to use a product.<\/p>\n<p class=\"p1\">Self-made makeup gurus have created a culture that thrives on the internet, offering tutorials on how to create these elaborate, full-faced looks. Or, what influencer Patrick Starr calls, the <a href=\"https:\/\/www.washingtonpost.com\/lifestyle\/style\/brows-contour-lips-lashes-how-the-full-beat-face-took-over-the-internet\/2018\/02\/13\/fa1e4808-f580-11e7-a9e3-ab18ce41436a_story.html?noredirect=on&amp;utm_term=.c627a6d710ab&amp;wpisrc=nl_rainbow&amp;wpmm=1\"><span class=\"s1\">Full Beat Face<\/span><\/a>. You\u2019ve seen it, even if you don\u2019t know the name, filled in eyebrows, contoured cheeks, elaborate eye makeup, fake lashes, the whole shebang.<\/p>\n<p class=\"p1\">This look is seen in selfies across the globe \u2014 and has perhaps contributed to a changing standard of beauty. Look at the <a href=\"https:\/\/www.marketwatch.com\/story\/should-you-let-your-teenager-get-plastic-surgery-2018-08-29\" target=\"_blank\" rel=\"noopener noreferrer\">rising demand for plastic surgery<\/a> or the massive numbers of women attempting to recreate the Kardashian face.<\/p>\n<p>On a more hopeful note, <a href=\"https:\/\/i-d.vice.com\/en_uk\/article\/7xm7kg\/how-instagram-is-redefining-our-understanding-of-beauty\" target=\"_blank\" rel=\"noopener noreferrer\">social media has broadened our idea of what&#8217;s beautiful<\/a> &#8212; it&#8217;s a democratic platform that allows more diversity than traditional advertising.<\/p>\n<p>Interestingly, this ability to share favorite looks so easily has contributed to a new, somewhat cringeworthy phenomenon, <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/12\/influencers-are-faking-brand-deals\/578401\/\" target=\"_blank\" rel=\"noopener noreferrer\">fake #sponcon<\/a>. It&#8217;s a response to the fact that brand deals are a hot commodity&#8211;but it also shows how much power tops brands wield over a young audience.<\/p>\n<h3 class=\"p1\">Design trends are merging<\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BtCxithlA-e\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\"><\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\"><\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0;padding: 0 4px\"><a style=\"color: #000;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/BtCxithlA-e\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\">yes I\u2019m talking to YOU girl!? \u2022 \u2022 \u2022 \u2022 \u2022 #hello #gorgeous #positivevibes #love #bekindtoyourself #positiveaffirmations #beauty #neon #pink #palm #tropical #vibes #goodvibesonly<\/a><\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\">A post shared by <a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px\" href=\"https:\/\/www.instagram.com\/heather.marie85_\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> H e a t h e r M a r i e ?<\/a> (@heather.marie85_) on Jan 24, 2019 at 8:00pm PST<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"p1\"><a href=\"http:\/\/en.softonic.com\/articles\/restaurants-live-or-die-by-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Restaurants participate a ton on Instagram and Pinterest.<\/a> It makes sense, you need to play the social game if you want to attract diners, critics, and food bloggers into your establishment.<\/p>\n<p class=\"p1\">Neon lights, murals, open spaces, and succulents. Restaurants decorate with social media in mind \u2014 some replace countertops with white surfaces that better highlight the food. Others add elaborate accent walls. These things come together to create an experience.<\/p>\n<p class=\"p1\">On the home decor front, there\u2019s this fast-paced cycling of trends happening. Journalist Kyle Chayka <a href=\"https:\/\/www.fastcompany.com\/90282972\/instagram-is-reshaping-the-10b-business-of-interior-design\"><span class=\"s1\">says design trends get overexposed instantly<\/span><\/a> \u2014 and they almost become meme-like as a result. It makes sense \u2014 scroll through Instagram, then consider the trendy boutiques and cafes in your neighborhood.<\/p>\n<p class=\"p1\">Chances are, you\u2019ll see a similar blend of industrial chic, pastel-hued walls, and minimalism. <strong>Life has become a catalog that really stays on brand.<\/strong><\/p>\n<h3 class=\"p1\">Eating has changed<\/h3>\n<p class=\"p1\">And, speaking of restaurants, it\u2019s not just the decor that social media is changing \u2014\u00a0<a href=\"https:\/\/www.thrillist.com\/eat\/nation\/did-instagram-change-the-way-chefs-think-about-food#\" target=\"_blank\" rel=\"noopener noreferrer\">it\u2019s also the food itself<\/a>.<\/p>\n<p class=\"p1\">You\u2019re not even going to see certain foods anymore. Brown foods like meatloaf, hearty stews, and casseroles aren\u2019t exactly hot these days \u2014 they look bad in photographs.<\/p>\n<p class=\"p1\">In some cases, chefs are developing dishes exclusively for the benefit of being extremely photogenic. Foods with bright colors and contrasting hues take precedence over taste in some cases &#8212; which of course, impacts what we order or consider &#8220;good.&#8221;<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/food-photo-smal.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Restaurants live or die by Instagram<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/restaurants-live-or-die-by-instagram\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Read Now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/restaurants-live-or-die-by-instagram\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<h3 class=\"p1\">Final thoughts<\/h3>\n<p class=\"p1\">Whether we want to admit it or not, many of our IRL decisions are influenced by influencers. Our desire to create a certain look on social media does have an impact on how we conduct ourselves in the real world\u2014playing a role in the restaurants we select, the clothing, makeup, and decor we purchase, and the places we go.<\/p>\n<p class=\"p1\">Trends like fake branded content may be seen as uncomfortable to the outside observer, but it could also be seen as a way into the influencing game. Our museums might now be defined by<span class=\"Apple-converted-space\">\u00a0the\u00a0<\/span>long lines of selfie-takers, but it also means more people visit these institutions.<\/p>\n<p class=\"p1\">On the whole, it is hard to say whether these changes are positive or negative.<\/p>\n<p class=\"p1\">But, it is worth questioning \u2014 what do we gain from documenting everything? And how does the \u201cpics or it didn\u2019t happen\u201d mentality shape our expectations for analog experiences?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may not have noticed, but the world around you is changing because of social media. Here&#8217;s how.<\/p>\n","protected":false},"author":9161,"featured_media":127977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1051,1709,1035],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-127973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-instagram","tag-selfies","tag-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/127973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9161"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=127973"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/127973\/revisions"}],"predecessor-version":[{"id":326683,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/127973\/revisions\/326683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/127977"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=127973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=127973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=127973"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=127973"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=127973"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=127973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}