{"id":128203,"date":"2019-03-06T18:14:04","date_gmt":"2019-03-06T18:14:04","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=128203"},"modified":"2025-07-01T22:16:01","modified_gmt":"2025-07-02T05:16:01","slug":"create-facebook-ad-campaign","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/create-facebook-ad-campaign\/","title":{"rendered":"How to create an ad campaign on Facebook"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-132028\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/05\/facebook_ads_700.jpg\" alt=\"facebook ad manager\" width=\"700\" height=\"467\" \/><\/p>\n<p>Are you ready to generate more likes, shares, or views? Or do you want to sell your product? Whatever reason you have, if you want to reach a lot of people who are already interested in what you have to offer, creating an ad campaign on\u00a0Facebook\u00a0will help you reach your goal.<\/p>\n<h2>How to create an ad campaign on Facebook<\/h2>\n<p>Ready? Find your business&#8217;s\u00a0<a id=\"u_0_5t\" class=\"_3cr5 _5dwo\" href=\"https:\/\/www.facebook.com\/business\/url\/?href=%2Fads%2Fmanage%2F&amp;cmsid=200000840044554&amp;creative=link&amp;creative_detail=advertiser-help-center&amp;create_type&amp;destination_cms_id&amp;orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&amp;search_session_id\" target=\"_blank\" rel=\"noopener noreferrer\">Ads Manager<\/a>\u00a0and then go to &#8220;ad creation&#8221; or click the &#8220;Create&#8221; button to create an ad with Guided Creation. This option will provide you with a step-by-step guide for creating ads. If you&#8217;d rather not have step-by-step instructions, switch over to Quick Creation.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Facebook\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-logo-l,f_auto,dpr_auto\/p\/8a6eafba-96d2-11e6-b334-00163ec9f5fa\/77332936\/facebook-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Facebook<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/facebook.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">Download free \u25ba<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--80\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"80\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"8\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">8<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/facebook.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>As you can see in the screenshot below, Facebook offers plenty of options for creating a campaign and choosing an objective.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-128218 size-full\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/Facebook-Ads-1_ed.jpg\" alt=\"\" width=\"700\" height=\"492\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Facebook-Ads-1_ed.jpg 700w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Facebook-Ads-1_ed-300x211.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>What&#8217;s your marketing objective?<\/h3>\n<p>What is the purpose of your Facebook advertising? What do you want out of Facebook advertising? Do you want to gain fans, achieve brand recognition, get video views, or one of the other options presented?<\/p>\n<p>Pick one of the options. It will define the type of ad you will make. If you don\u2019t know what the different options are, simply click on each one, and a summary will appear. Decide what sort of result you want and click it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-128221 size-full\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/Facebook-Ads-2_ed.jpg\" alt=\"\" width=\"700\" height=\"492\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Facebook-Ads-2_ed.jpg 700w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Facebook-Ads-2_ed-300x211.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>It&#8217;s all about your audience<\/h3>\n<p>The new screen contains heaps of options. It may seem overwhelming at first, but we will break it down one section at a time.<\/p>\n<h3>Name your ad something memorable<\/h3>\n<p>Think about your audience. Who are the people most interested in your message? Tailor your audience in terms of location, gender, age, and then some.<\/p>\n<p>Under the \u201cDetailed Targeting\u201d section of your audience, include interests or demographics that people interested in your message may also share on Facebook. What kind of apps would they use? What sort of pages would they already engage with?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-128224 size-full\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/Facebooks-Ads-3_ed.jpg\" alt=\"\" width=\"700\" height=\"592\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Facebooks-Ads-3_ed.jpg 700w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Facebooks-Ads-3_ed-300x254.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>Choose your budget<\/h3>\n<p>How much money do you want to spend on your ad campaign? Decide your daily amount and then figure out if you would like to set a start and end date for your ad. You may choose to run your ad continuously \u2014 just don\u2019t forget about it. You can also optimize your ad delivery and choose how you want people to see your ads, and select an ad format. When you finish here, add text or a call-to-action button, among other options, to improve your ad.<\/p>\n<p>If you are happy with your selections, click \u201cConfirm\u201d to stick your ad in the queue to run. You will be able to check out its performance from your dashboard later. To run another ad, repeat the process.<\/p>\n<h3>Facebook ads made simple<\/h3>\n<p>And that\u2019s all there is to it. Creating an ad in Facebook is easy and gets results \u2014 if you put in the time to tweak it your audience.<\/p>\n<p>Learn all about\u00a0<a href=\"https:\/\/en.softonic.com\/articles\/facebook-talent-show\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook&#8217;s next big thing<\/a>\u00a0right here.<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/10\/facebook-marketplace-192.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">How to use Facebook Marketplace to sell what you no longer use<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/how-to-use-facebook-marketplace-to-sell-what-you-no-longer-use\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Read Now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/how-to-use-facebook-marketplace-to-sell-what-you-no-longer-use\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s how to use Facebook ads to get more eyeballs on your work.<\/p>\n","protected":false},"author":9167,"featured_media":128214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":2},"categories":[2441],"tags":[2353,1059],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-128203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-app-subdomain-redirectionfacebook","tag-facebook"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/128203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9167"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=128203"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/128203\/revisions"}],"predecessor-version":[{"id":326468,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/128203\/revisions\/326468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/128214"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=128203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=128203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=128203"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=128203"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=128203"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=128203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}