{"id":128414,"date":"2019-03-11T22:27:54","date_gmt":"2019-03-11T22:27:54","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=128414"},"modified":"2025-07-01T22:14:42","modified_gmt":"2025-07-02T05:14:42","slug":"better-instagram-tips","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/better-instagram-tips\/","title":{"rendered":"Build a better Instagram feed: 5 ways to give your account that catalog vibe"},"content":{"rendered":"<p class=\"p1\">According to Pew Research Center, <a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">over 35% of adults now use Instagram<\/a>. It\u2019s the fastest growing social network on the scene these days and most use it to keep up with friends, look at food, and maybe do some <a href=\"http:\/\/en.softonic.com\/articles\/social-shopping-flop-or-future\/\" target=\"_blank\" rel=\"noopener noreferrer\">shopping<\/a>.<\/p>\n<p class=\"p1\">It&#8217;s also a great way to&nbsp;develop your personal brand and get your name out there.<\/p>\n<p class=\"p1\">Whether you\u2019re trying to become the next big thing in influencing or want to show off your social chops before kicking off a job search, you\u2019ll need to create a cohesive feed that represents you. A polished, organized version of you, that is.<\/p>\n<p class=\"p1\">Here are some tips for kicking your \u201cgram\u201d up a few notches, by virtue of being consistent, intentional, and ideally, yourself.<\/p>\n<h2>How to take your Instagram feed to the next level<\/h2>\n<h3 class=\"p1\">1. Pick an overall aesthetic<\/h3>\n<p class=\"p1\">The basis of a great Instagram account is the overall vibe. Vague, we know. But, you need to develop a consistent look and feel.<\/p>\n<p class=\"p1\">Do this by considering your feed in terms of the grid.<\/p>\n<p class=\"p1\">On a broader level, how does each image fit in with the others? Use similar colors, subject matter, composition, angles, and fonts in your posts. This doesn\u2019t mean everything is the same, but it does mean that you should avoid a haphazard scrapbook-style feed.<\/p>\n<p class=\"p1\">Pick a handful of colors to use in your feed \u2014 no more than five. The idea is, you\u2019ll have these little pops of the same colors that connect when photos are displayed in your grid.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-128558\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/Pick-a-color-scheme-300x165.jpg\" alt=\"limit colors in your Instagram feed\" width=\"700\" height=\"385\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Pick-a-color-scheme-300x165.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Pick-a-color-scheme-768x422.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Pick-a-color-scheme-1024x563.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Pick-a-color-scheme-1200x659.jpg 1200w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Pick-a-color-scheme.jpg 1394w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3 class=\"p1\">2. Be consistent with your filters<\/h3>\n<p class=\"p1\">And by consistent, what we mean is, you should <strong>use the same filter for all of your images.<\/strong> After you&#8217;ve made some decisions regarding your overall aesthetic, it&#8217;s time to think about creating a filter that flatters.<\/p>\n<p class=\"p1\">The filter you use functions as a sort of visual personality. It makes your feed feel more cohesive and organized.<\/p>\n<p class=\"p1\">It\u2019s been a long time since Instagram\u2019s default filters were enough to impress. As such, if you&#8217;re going for that professional vibe, you&#8217;ll need to do a custom job.<\/p>\n<p class=\"p1\">Apps like <a href=\"https:\/\/vsco.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">VSCO<\/a> and <a href=\"https:\/\/lightroom.adobe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lightroom <\/a>make it easy to do this\u2014and you can save your settings for long term use.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-128566\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/lightroom-custom-preset-300x189.jpg\" alt=\"Instagram filters via Lightroom\" width=\"700\" height=\"442\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/lightroom-custom-preset-300x189.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/lightroom-custom-preset-768x485.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/lightroom-custom-preset-1024x646.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/lightroom-custom-preset.jpg 1100w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p class=\"p1\">VSCO allows you to select preset filters, then<a href=\"https:\/\/support.vsco.co\/hc\/en-us\/articles\/200324450-How-do-I-create-a-custom-preset-\" target=\"_blank\" rel=\"noopener noreferrer\"> customize to build your own<\/a>. This means&nbsp;it\u2019s relatively easy to set up a custom filter without starting from scratch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-128565\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/VSCO-create-custom-preset-300x238.jpg\" alt=\"VSCO filter settings\" width=\"700\" height=\"556\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/VSCO-create-custom-preset-300x238.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/VSCO-create-custom-preset-768x611.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/VSCO-create-custom-preset-1024x814.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/VSCO-create-custom-preset.jpg 1112w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2017\/09\/Instagram-1-192.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Should you pay for custom Instagram filters?<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/custom-instagram-filters\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">read now<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/custom-instagram-filters\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<h3 class=\"p1\">3. Post with a target audience in mind<\/h3>\n<p class=\"p1\">Marketing \u2014 whether you\u2019re just marketing yourself or growing a business \u2014 is all about <strong>understanding your target audience.<\/strong> The better you know these folks, the more effective your content.<\/p>\n<p class=\"p1\">To figure out who that audience is, you need to ask yourself a few questions first. For example:<\/p>\n<ul>\n<li class=\"p1\">What am I selling? This could be yourself\u2014if you\u2019re trying to promote your services or showcase knowledge about a certain topic. Or, in a more straightforward sense, a literal product.<\/li>\n<li class=\"p1\">Who do I want to attract? I.e. who do you want to hire you, become a client, or make a purchase?<\/li>\n<li class=\"p1\">What is my audience looking for?<\/li>\n<li class=\"p1\">How will I attract that audience? In this case, you\u2019ll want to scour Instagram profiles both from your ideal customers and the more successful people they follow. Look for aesthetic themes, a general tone used in captions, colors, and subject matter.<\/li>\n<li class=\"p1\" style=\"list-style-type: none\"><\/li>\n<\/ul>\n<h3 class=\"p1\">4. Figure out your content buckets<\/h3>\n<p class=\"p1\">What is a content bucket? Well, the term refers to the<strong> collection of general topics covered in your posts.<\/strong> Ideally, you\u2019ll pick an overarching theme. Maybe something like wellness, beauty, fitness, or design. And from there, you\u2019d choose a few sub-topics that relate to that high-level theme.<\/p>\n<p class=\"p1\">Say, you\u2019re going for a wellness vibe. In that case, your buckets might be DIY recipe demonstrations, product showcases, and a look at your workout or skincare routine. These things are loosely related and can be further unified by sticking to a color scheme and filter, as mentioned above.<\/p>\n<p class=\"p1\">If you\u2019re a designer trying to attract new clients, the bulk of your feed should be images of your work. Other buckets might include videos or behind the scenes content. And, maybe some of your favorite images from art exhibits you went and saw.<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/02\/instagram-money-192.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">How to earn money with Instagram<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/how-to-earn-money-with-instagram\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">read now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/how-to-earn-money-with-instagram\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<h3 class=\"p1\">5. Get a planning app<\/h3>\n<p class=\"p1\"><a href=\"https:\/\/thepreviewapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Preview<\/a> is a popular choice. As are <a href=\"https:\/\/thepreviewapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plann<\/a>, <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a>, and countless others. The benefit of a scheduling app is, you\u2019ll have the ability to slow down and look at your feed the way it would look if it were already live on Instagram.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-128559\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/Plann-App-234x300.jpg\" alt=\"Plann Layout Example\" width=\"350\" height=\"449\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Plann-App-234x300.jpg 234w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Plann-App.jpg 672w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p class=\"p1\">As you upload your content, you\u2019ll be able to rearrange it. The idea is to create some movement and flow. You\u2019ll see in the below images, Preview allows you to move images around.<\/p>\n<p class=\"p1\">Notice how the examples contain similar colors, the same filter, and a loose affiliation with a theme? That\u2019s great\u2014but keep in mind, you\u2019ll want to put them in an order that creates interest.<\/p>\n<p class=\"p1\">Some users like to go about this really systematically:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-128561\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/Structure-your-Instagram-Feed-300x224.jpg\" alt=\"planning Instagram layout\" width=\"700\" height=\"523\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Structure-your-Instagram-Feed-300x224.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Structure-your-Instagram-Feed-768x574.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Structure-your-Instagram-Feed-1024x765.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Structure-your-Instagram-Feed.jpg 1044w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p class=\"p1\">While others aim to create a sort of planned chaos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-128560\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/01\/Buffer-for-Instagram-247x300.png\" alt=\"buffer sample Instagram feed\" width=\"500\" height=\"606\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Buffer-for-Instagram-247x300.png 247w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2019\/01\/Buffer-for-Instagram.png 526w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p class=\"p1\">We liked Preview best, as far as visual planning is concerned, but Buffer \u2014 especially their paid plans, also offers some notable benefits. You\u2019ll gain Instagram insights into which posts are performing best. This eliminates some of the guesswork that comes with selecting hashtags and subjects.<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/10\/model-192.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Top 5 apps that\u2019ll make you an Instagram model<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/top-5-apps-thatll-make-you-an-instagram-model\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Read Now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/top-5-apps-thatll-make-you-an-instagram-model\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<h3>Wrapping up<\/h3>\n<p>If you&#8217;re new to Instagram, or just new to considering the platform as a strategic approach to personal branding, this can seem overwhelming. In reality, crafting that catalog-look isn&#8217;t hard at all. It&#8217;s a matter of getting organized and keeping things consistent.<\/p>\n<div class=\"sc-related-articles-white\">\r\n<p class=\"sc-related-articles-white__title\">More from Softonic<\/p>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"How to change your Instagram settings to use less data \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/how-to-change-your-instagram-settings-to-use-less-data\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/03\/instagram-1-192.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>How to change your Instagram settings to use less data \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"How to view Instagram stories without your friends knowing \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/how-to-view-your-friends-instagram-stories-without-them-knowing\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/03\/instagram-2-192.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>How to view Instagram stories without your friends knowing \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"Top apps to improve your Instagram experience \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/top-apps-to-improve-your-instagram-experience\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2017\/09\/Instagram-1-192.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Top apps to improve your Instagram experience \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"How to post on Instagram from your PC \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/how-to-post-on-instagram-from-your-pc\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/03\/instagram-4-192.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>How to post on Instagram from your PC \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to Instagram like a pro? Follow our advice.<\/p>\n","protected":false},"author":9161,"featured_media":181205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[2441],"tags":[2354,1051],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-128414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-app-subdomain-redirectioninstagram","tag-instagram"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/128414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9161"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=128414"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/128414\/revisions"}],"predecessor-version":[{"id":326439,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/128414\/revisions\/326439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/181205"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=128414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=128414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=128414"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=128414"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=128414"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=128414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}