{"id":132632,"date":"2019-05-01T18:45:45","date_gmt":"2019-05-01T18:45:45","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=132632"},"modified":"2025-07-01T22:02:29","modified_gmt":"2025-07-02T05:02:29","slug":"zuckerbergs-facebook-privacy-push","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/zuckerbergs-facebook-privacy-push\/","title":{"rendered":"Zuckerberg\u2019s Facebook privacy push"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-136415\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/04\/700_Zuckerberg_kujw8j.jpg\" alt=\"Zuckerberg\" width=\"700\" height=\"394\" \/><\/p>\n<p>Social networking CEO Mark Zuckerberg revealed his vision to rebrand Facebook as a <strong>privacy-focused platform<\/strong>. His plan is to focus on promoting private interactions, encrypted messaging, and security.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Facebook\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-logo-l,f_auto,dpr_auto\/p\/8a6eafba-96d2-11e6-b334-00163ec9f5fa\/77332936\/facebook-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Facebook<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/facebook.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">Download free \u25ba<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--80\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"80\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"8\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">8<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/facebook.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>Zuckerberg acknowledges that Facebook\u2019s reputation has suffered in recent years. Between <strong>fake news and data breaches<\/strong>, the social network isn\u2019t exactly known for protecting consumer information.<\/p>\n<p>As such, it should come as no surprise that a\u00a0<a href=\"https:\/\/www.facebook.com\/notes\/mark-zuckerberg\/a-privacy-focused-vision-for-social-networking\/10156700570096634\/\" target=\"_blank\" rel=\"noopener noreferrer\">recent blog announcement<\/a> was met with a heavy dose of skepticism.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">The moment Mark Zuckerberg tries to make a joke about privacy and nobody laughs: <a href=\"https:\/\/t.co\/izt7kIhjLz\">pic.twitter.com\/izt7kIhjLz<\/a><\/p>\n<p>\u2014 alfred ? (@alfredwkng) <a href=\"https:\/\/twitter.com\/alfredwkng\/status\/1123281388046827520?ref_src=twsrc%5Etfw\">April 30, 2019<\/a><\/p><\/blockquote>\n<p>Zuckerberg&#8217;s aim here is to create &#8220;more living room&#8221; than &#8220;public square.&#8221; Facebook&#8217;s whole business model depends on <strong>harvesting vast quantities of data.<\/strong><\/p>\n<p>In any case, here&#8217;s a little more about the proposed privacy pivot, and whether it&#8217;s valid.<\/p>\n<h2>So, what\u2019s the Facebook privacy plan?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-136418\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/04\/Facebook_privacy_kv46f5.jpg\" alt=\"Facebook privacy\" width=\"700\" height=\"456\" \/><\/p>\n<p>According to the post, Facebook plans to develop the new security features the same way that it developed WhatsApp. It will first focus on making <strong>super private messaging<\/strong>, then building the rest of the platform\u2019s features on top of that encrypted backdrop.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"WhatsApp Messenger\" src=\"https:\/\/images.sftcdn.net\/images\/t_optimized,f_auto\/p\/6b5a0468-96d1-11e6-bfc6-00163ec9f5fa\/1398466786\/whatsapp-messenger-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">WhatsApp Messenger<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/whatsapp.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">Download Now \u25ba<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--80\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"80\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"8\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">8<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/whatsapp.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>Zuckerberg says that the privacy-focused platform will center around the following components:<\/p>\n<ul>\n<li>Private interactions<\/li>\n<li>Reducing permanence<\/li>\n<li>Safety<\/li>\n<li>Interoperability<\/li>\n<li>Encryption<\/li>\n<li>Secure data storage<\/li>\n<\/ul>\n<p>This builds on the plan to weave Messenger, WhatsApp, and Instagram messaging into a <a href=\"http:\/\/en.softonic.com\/articles\/facebook-messenger-whatsapp-instagram-merger\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>cross-platform messaging system<\/strong>.<\/a> Long-term, the plan calls for <strong>all apps to be encrypted<\/strong>, so only the sender and recipient can see message content. WhatsApp already has this feature, but Instagram and Facebook do not.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Messenger\" src=\"https:\/\/images.sftcdn.net\/images\/t_optimized,f_auto\/p\/9c257d58-96d0-11e6-9e4d-00163ed833e7\/2391314979\/messenger-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Messenger<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/facebook-messenger.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">Download Messenger \u25ba<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--70\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"70\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"7\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">7<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/facebook-messenger.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Instagram\" src=\"https:\/\/instagram-brand.com\/wp-content\/themes\/ig-branding\/assets\/images\/ig-logo-email.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Instagram<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/instagram.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">Download Now \u25ba<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--70\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"70\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"7\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">7<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/instagram.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>Zuckerberg says that most of the communication we do takes place behind closed doors. As such, it makes sense to apply the same privilege to social media conversations.<\/p>\n<h2>Do we believe him?<\/h2>\n<p>Oh, boy&#8230; <a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2019\/03\/facebook-private-social-network\/584323\/\" target=\"_blank\" rel=\"noopener noreferrer\">Critics don\u2019t seem convinced<\/a> that the changes have the public\u2019s best interests at heart.<\/p>\n<p>In the New York Times, Zeynep Tufecki wrote an op-ed response to Zuckerberg\u2019s manifesto. <a href=\"https:\/\/www.nytimes.com\/2019\/03\/07\/opinion\/zuckerberg-privacy-facebook.html\" target=\"_blank\" rel=\"noopener noreferrer\">Dr. Tufecki raises some important points<\/a> \u2014 will Facebook stop <strong>scraping data about our finances or health<\/strong>? Will it stop creating <strong>shadow profiles<\/strong>? What will the FB business model look like moving forward?<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/03\/facebook-spy-192.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Just how bad is the Facebook data breach?<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/just-how-bad-is-the-facebook-data-breach\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Read now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/just-how-bad-is-the-facebook-data-breach\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>After all, Facebook makes the big bucks by <strong>charging advertisers to target audiences using FB\u2019s data<\/strong>. Given the latest revelations about the <a href=\"https:\/\/en.softonic.com\/articles\/facebook-stealing-app-info\" target=\"_blank\" rel=\"noopener noreferrer\">health tracking apps sharing sensitive health information with the platform<\/a>, it\u2019s evident that there\u2019s still a lot that needs to be done to protect consumer identities.<\/p>\n<h2>WhatsApp problems could plague FB, too<\/h2>\n<p>Interestingly, Zuckerberg highlights encryption and private messaging as these tools for positive change.<\/p>\n<p>On the consumer side, it makes perfect sense. No one loves the idea that Zuckerberg&#8217;s team could pull up their latest text thread.<\/p>\n<p>But, if you look at what\u2019s happened in countries like India and Brazil with WhatsApp, it\u2019s clear that there\u2019s significant <strong>potential for misuse.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-136421\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/04\/WhatsApp_privacy_q3tmc6.jpg\" alt=\"WhatsApp privacy\" width=\"700\" height=\"467\" \/><\/p>\n<p>As a quick refresher, WhatsApp was reportedly used to <a href=\"https:\/\/www.fastcompany.com\/90317655\/what-mark-zuckerbergs-new-vision-could-really-mean-for-privacy-and-propaganda\" target=\"_blank\" rel=\"noopener noreferrer\">spread mass propaganda<\/a> in Brazil. If users don\u2019t share that information outside the platform, Facebook can\u2019t see what\u2019s happening inside the app.\u00a0 They also can&#8217;t track where that misinformation is coming from.<\/p>\n<p>It\u2019s possible Facebook has their own best interests in mind by incorporating <strong>end-to-end encryption<\/strong>. It might help them avoid future legislation for nefarious activity that happens on the platform. They could plead ignorance, as they can\u2019t see where harmful content comes from.<\/p>\n<p>Still, internet privacy highlights a trade-off between individual security and the ability to stop harmful content and regulate abuse.<\/p>\n<h2>Facebook <em>probably<\/em> doesn&#8217;t have our best interests in mind<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-136425\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/04\/Facebook_dislike_ox9uhq.jpg\" alt=\"Facebook dislike\" width=\"700\" height=\"479\" \/><\/p>\n<p>Based on his blog entries, Zuckerberg is making an effort to do better. The truth is, the platform won&#8217;t stop leaking. Yet, recently news broke that <a href=\"https:\/\/www.zdnet.com\/article\/over-540-million-facebook-records-found-on-exposed-aws-servers\/\" target=\"_blank\" rel=\"noopener noreferrer\">another data breach<\/a> left more than 540 million accounts exposed.<\/p>\n<p>But other factors pushing Facebook toward private messaging stand to be big money savers for the platform long-term. Marketing expert Jay Baer predicts that <a href=\"https:\/\/medium.com\/convince-and-convert\/the-facebook-messaging-push-is-not-about-privacy-its-about-control-c420f269bde1\" target=\"_blank\" rel=\"noopener noreferrer\">more private messaging means more ad space.<\/a>\u00a0This means more money for Facebook.<\/p>\n<p>In the memo, Zuckerberg writes, \u201cWe have an opportunity to set out where we stand, to decide how we value our private communications, and who gets to decide how long and where data should be stored.\u201d<\/p>\n<p>Here\u2019s the thing: even if Facebook can\u2019t read our chat threads anymore, there\u2019s no guarantee they won\u2019t collect other types of data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zuckerberg says he&#8217;s planning to do more to protect our privacy, but does he have our best interest at heart?<\/p>\n","protected":false},"author":9161,"featured_media":136416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1082,2353,1059,1083,1405,1624],"usertag":[790],"vertical":[],"content-category":[],"class_list":["post-132632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-android","tag-app-subdomain-redirectionfacebook","tag-facebook","tag-ios","tag-iphone","tag-privacy","usertag-whatsapp"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/132632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9161"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=132632"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/132632\/revisions"}],"predecessor-version":[{"id":326161,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/132632\/revisions\/326161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/136416"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=132632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=132632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=132632"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=132632"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=132632"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=132632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}