{"id":1356,"date":"2007-05-30T16:12:11","date_gmt":"2007-05-30T15:12:11","guid":{"rendered":"http:\/\/onsoftware.en.softonic.com\/cbs-wants-to-get-down-with-the-kids-buys-lastfm\/"},"modified":"2025-07-02T02:54:39","modified_gmt":"2025-07-02T09:54:39","slug":"cbs-wants-to-get-down-with-the-kids-buys-lastfm","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/cbs-wants-to-get-down-with-the-kids-buys-lastfm\/","title":{"rendered":"CBS wants to get down with the kids &#8211; buys Last.fm"},"content":{"rendered":"<p><img decoding=\"async\" align=\"right\" title=\"last.fm\" id=\"image1361\" alt=\"last.fm\" src=\"https:\/\/articles-images.sftcdn.net\/wp-content\/uploads\/sites\/3\/2007\/05\/lastfm-logo-1.png\" \/>Last.fm &#8211; my personal favourite among the batch of music-related social websites of the last few years &#8211; has finally been <a href=\"http:\/\/blog.last.fm\/2007\/05\/30\/lastfm-acquired-by-cbs\">bought out<\/a> by a large corporation. <a href=\"http:\/\/www.google.com\/url?sa=t&amp;ct=res&amp;cd=1&amp;url=http%3A%2F%2Fwww.cbs.com%2F&amp;ei=gZBdRputIYmGQb6fpYcF&amp;usg=AFrqEzfnEA8zjLyYRL6giq6B3EC-7hO0zg&amp;sig2=8tm4tm3gJCXJ5kE0SbtE1g\">CBS<\/a>, to be precise. Both parties have been keen to point out that Last.fm will maintain its own identity and current management team and will remain based in London.<\/p>\n<p>On the face of it, this seems to be good news for all involved. CBS gets access to a key demographic for any broadcaster: the youthful music-listener with too much time on their hands; Last.fm gets tons of cash to bolster and speed-up its already impressive rate of development, as well as giving it some extra clout at the negotiating table; which means that music fans are likely to end up with more music and video available at Last.fm, meaning higher ad revenues for CBS.<\/p>\n<p>The identity of the buyer has surprised <a href=\"http:\/\/mashable.com\/2007\/05\/30\/cbs-lastfm\/\">some commentators<\/a>. Most of the rumours up to now have involved media giant Viacom (MTV etc). Others have been surprised by the amount of money paid for the site (about $280 million). But with all the acquisitions currently going on across the web, are we really looking at another bubble? I wouldn&#8217;t bet on it. Last.fm, Feeburner, MySpace et al. all have huge user bases and hold a real value for their respective patrons. This looks less like a bubble than the coming-of-age of social media. I&#8217;m siding with <a href=\"http:\/\/avc.blogs.com\/a_vc\/2007\/05\/cbs_buys_lastfm.html\">Fred Wilson<\/a> on this &#8211; he reckons that $280 million might seem pretty cheap in a few years time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last.fm &#8211; my personal favourite among the batch of music-related social websites of the last few years &#8211; has finally been bought out by a large corporation. CBS, to be precise. Both parties have been keen to point out that Last.fm will maintain its own identity and current management team and will remain based in &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/cbs-wants-to-get-down-with-the-kids-buys-lastfm\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;CBS wants to get down with the kids &#8211; buys Last.fm&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2002,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-1356","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/1356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/2002"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=1356"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/1356\/revisions"}],"predecessor-version":[{"id":337625,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/1356\/revisions\/337625"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=1356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=1356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=1356"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=1356"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=1356"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=1356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}