{"id":139655,"date":"2019-05-22T14:28:19","date_gmt":"2019-05-22T14:28:19","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=139655"},"modified":"2025-07-01T21:54:32","modified_gmt":"2025-07-02T04:54:32","slug":"ads-coming-to-whatsapp","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/ads-coming-to-whatsapp\/","title":{"rendered":"Ads are coming to WhatsApp"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-139662\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/05\/700_WhatsApp_qcwrd0.jpg\" alt=\"WhatsApp\" width=\"700\" height=\"394\" \/><\/p>\n<p>You&#8217;re about to hate WhatsApp just as much as you hated <a href=\"https:\/\/en.softonic.com\/articles\/game-of-thrones-s08e06\" target=\"_blank\" rel=\"noopener noreferrer\">the finale of &#8220;Game of Thrones.&#8221;<\/a><\/p>\n<p>Whether you want it or not, in 2020 your favorite messaging app <strong>will include ads.<\/strong><\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"WhatsApp Messenger\" src=\"https:\/\/images.sftcdn.net\/images\/t_optimized,f_auto\/p\/6b5a0468-96d1-11e6-bfc6-00163ec9f5fa\/1398466786\/whatsapp-messenger-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">WhatsApp Messenger<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/whatsapp.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">Download Now \u25ba<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--80\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"80\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"8\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">8<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/whatsapp.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>This was announced at the <a href=\"https:\/\/www.facebook.com\/business\/events\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Marketing Summit 2019<\/a>\u00a0in Rotterdam.<\/p>\n<p>The ads will be similar to those\u00a0on Instagram.\u00a0They will appear as you navigate through the app.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-139658\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/05\/WhatsApp_idujqg.jpg\" alt=\"WhatsApp ads\" width=\"700\" height=\"478\" \/><\/p>\n<p>The good news is that<strong> they will not be as annoying<\/strong> as you might have feared. The <strong>ad will be in the form of a video or photo.<\/strong>\u00a0You can swipe the ad the go to the advertiser&#8217;s page, or just scroll past it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-139660\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/05\/WhatsApp_FMS_vvxer9.jpg\" alt=\"WhatsApp FMS\" width=\"700\" height=\"525\" \/><\/p>\n<p>Also announced:\u00a0<strong>WhatsApp Business<\/strong>, the app for companies, will have new functions including more complex message formats.<\/p>\n<p>These initiatives by Facebook are meant to help monetize the application with more than 1.5 billion active users.<\/p>\n<p>Up until now, WhatsApp was the only app under the Facebook umbrella that did not run advertisements. It was just a matter of time before this happened.<\/p>\n<div class=\"sc-related-articles-white\">\r\n<p class=\"sc-related-articles-white__title\">More about WhatsApp<\/p>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"What is WhatsApp Vacation Mode? \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/whatsapp-vacation-mode-intro\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/02\/whatsapp-192.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>What is WhatsApp Vacation Mode? \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"Inside WhatsApp's frequently forwarded message tabs \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/whatsapp-update-forwarding-audio\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2017\/10\/whatsapp-logo-192.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Inside WhatsApp's frequently forwarded message tabs \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"Improved Picture-in-Picture mode coming to WhatsApp \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/whatsapp-consecutive-voice-picture-in-picture\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2017\/08\/whatsapp-1-192.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Improved Picture-in-Picture mode coming to WhatsApp \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"How to add a contact to WhatsApp \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/add-contact-to-whatsapp\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2019\/02\/whatsapp-icon41.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>How to add a contact to WhatsApp \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ads are coming to WhatsApp next year, but they might not be as annoying as you think. <\/p>\n","protected":false},"author":2057,"featured_media":139664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[],"tags":[2045,1818,2333,1059,1043],"usertag":[790],"vertical":[],"content-category":[],"class_list":["post-139655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-ads","tag-advertising","tag-app-subdomain-redirectionwhatsapp","tag-facebook","tag-whatsapp","usertag-whatsapp"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/139655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/2057"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=139655"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/139655\/revisions"}],"predecessor-version":[{"id":325999,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/139655\/revisions\/325999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/139664"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=139655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=139655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=139655"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=139655"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=139655"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=139655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}