{"id":140276,"date":"2019-06-06T20:56:53","date_gmt":"2019-06-06T20:56:53","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=140276"},"modified":"2025-07-01T21:49:54","modified_gmt":"2025-07-02T04:49:54","slug":"is-incognito-mode-really-private","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/is-incognito-mode-really-private\/","title":{"rendered":"Is Incognito mode really private?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141335\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/04\/700_incognito_y3foch.jpg\" alt=\"Incognito\" width=\"700\" height=\"394\" \/><\/p>\n<p>Perhaps we&#8217;re collectively wising up to the various ways in which we&#8217;re being spied on at any given moment.<\/p>\n<p>According to a 2016 study from the University of Washington, at least <a href=\"http:\/\/fortune.com\/2016\/08\/17\/online-tracking-rampant-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">75% of the world&#8217;s most popular websites use web tracking tools<\/a>. Three years later, we&#8217;re sure that number has only gone up.<\/p>\n<p>As such, there&#8217;s a lot to consider when it comes to privacy and how much we care about whether our browsing activities are genuinely private.<\/p>\n<p>Which brings us to this question; how private is<strong> Google&#8217;s Incognito mode?<\/strong><\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/image\/upload\/q_auto:eco\/v1559662280\/editorial\/privacy_lock_192.webp\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Ultimate Online Privacy Guide<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/online-privacy-guide\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Read Now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/online-privacy-guide\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<h2>Is Incognito search really private?<\/h2>\n<p>Most of today&#8217;s mainstream browsers such as Google Chrome, Firefox, and Safari have some private browsing features, but it&#8217;s important to understand the difference between real private browsing and incognito.<\/p>\n<p><strong>Chrome&#8217;s Incognito isn&#8217;t private browsin<\/strong>g, and they do mention this when you open a new incognito window.<\/p>\n<p>As the name suggests, you&#8217;re really just putting a &#8220;disguise&#8221; on your online activity so that your browser doesn&#8217;t store cookies or password info during your next session.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Google Chrome\" src=\"https:\/\/images.sftcdn.net\/images\/t_optimized,f_auto\/p\/b2e6d43a-96bf-11e6-a674-00163ed833e7\/2551395796\/google-chrome-screenshot.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Chrome<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chrome.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">Download FREE \u25ba<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--70\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"70\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"7\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">7<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chrome.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<h2>Chrome&#8217;s privacy issues<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141340\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/04\/700_chrome_privacy_p7s3c0.jpg\" alt=\"Chrome privacy\" width=\"700\" height=\"467\" \/><\/p>\n<p>There&#8217;s a reason that Google Chrome is currently the most popular browser in the world. It&#8217;s easy to use, and it connects with all of your Google accounts. If you&#8217;re like most people, you&#8217;re probably using it on the regular.<\/p>\n<p>Just think about how often you have to use <strong>Google Docs<\/strong> at work or how many people you know who use <strong>Gmail<\/strong>.<\/p>\n<p>With all of its convenience and user-friendliness comes a darker side. Chrome<strong> stores a ton of information<\/strong> about you from names, addresses, and passwords to what you do online.<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/10\/chrome192.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Best Chrome extension alternatives to incognito mode<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/best-chrome-extension-alternatives-incognito-mode\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Download now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/best-chrome-extension-alternatives-incognito-mode\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<h2>Are there any benefits to using an Incognito tab?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141342\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/04\/incognito_boi_pnytqo.jpg\" alt=\"incognito\" width=\"700\" height=\"467\" \/><\/p>\n<p>The idea is, if you&#8217;re using your own devices, you don&#8217;t have to keep logging into various accounts. Also, Google will help you keep track of <strong>calendar reminders<\/strong>, save your<strong> parking location<\/strong>, and <strong>remember multiple passwords<\/strong>, so you don&#8217;t have to.<\/p>\n<p>However, if you&#8217;re on a public computer or other people have access to your device, you probably don&#8217;t want that information stored publicly. You especially don&#8217;t if you&#8217;re accessing sensitive content online.<\/p>\n<p>That&#8217;s the main reason Google developed Incognito mode, not necessarily to provide a totally anonymous browsing experience.<\/p>\n<p>This includes the websites you&#8217;ve visited and the information you may have entered, including passwords.<\/p>\n<p>But while Incognito mode brings some privacy into the fold, it <strong>doesn&#8217;t provide total anonymity<\/strong>. It certainly doesn&#8217;t protect against <strong>hackers<\/strong>, <strong>government surveillance<\/strong>, or even your employer or school.<\/p>\n<p>That said, here are a handful of benefits associated with Incognito search,<\/p>\n<h3>Open multiple Google accounts<\/h3>\n<p>Let&#8217;s say you&#8217;re juggling both work and personal accounts, but want to pull them up on the same device. Open an Incognito tab and log into the secondary account.<\/p>\n<h3>Get around (certain) firewalls<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141021\" title=\"incognito HBR firewall\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/04\/Screen_Shot_2019-06-04_at_1.16.01_AM_jkktmb.jpg\" alt=\" HBR incognito browser\" width=\"700\" height=\"428\" \/><\/p>\n<p>Some sites like the New York Times, the Harvard Business Review, and others have firewalls in place. Apparently, they use cookies to track whether you&#8217;ve reached your<strong> free article limit.<\/strong><\/p>\n<p>If you&#8217;d like to read an article without shelling out for the full subscription, opening an Incognito tab presents a (somewhat) reliable workaround.<\/p>\n<p>However, it doesn&#8217;t work for every paywalled site. The Washington Post and Wall Street Journal, for instance, are onto this particular hack. Also, when you don&#8217;t pay for journalism, it has a tendency to die.<\/p>\n<h3>Do some benign sleuthing in an Incognito tab<\/h3>\n<p>If you&#8217;re <strong>stalking an ex<\/strong> on social media or scrolling through an acquaintance&#8217;s Instagram, or want to see someone&#8217;s LinkedIn profile without them knowing, Incognito is the perfect tool.<\/p>\n<p>Sure, you might not be able to see every profile, but you&#8217;ll have a layer of protection against accidentally &#8220;liking&#8221; something.<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2017\/12\/Messenger-192.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">How to turn off read receipts in Facebook Messenger<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/turn-off-read-receipts-facebook-messenger\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Read now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/turn-off-read-receipts-facebook-messenger\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<h3>You can prevent companies from tracking you<\/h3>\n<p>One of the key benefits of going incognito is that it prevents websites from tracking your cookies.<\/p>\n<p>This means that you can browse freely without giving your browsing information to the sites you visit. Essentially, this allows you to <strong>opt out of remarketing campaigns.<\/strong><\/p>\n<p>That said, you can&#8217;t prevent your own company from monitoring your online activity\u00a0\u2014 whether Chrome is wearing its spy fedora or not.<\/p>\n<p>While your boss will need to install third-party tracking software to do so, you&#8217;re better off assuming that any company devices don&#8217;t offer much in the way of privacy.<\/p>\n<h2>Wrapping up<\/h2>\n<p>Incognito does have benefits, but the real downside is the fact that many people misunderstand its purpose.<\/p>\n<p>However, the main thing to remember is that <strong>incognito doesn&#8217;t equal encrypted<\/strong>. If that&#8217;s your aim, you&#8217;ll want to make sure to use <strong>Tor<\/strong>, <strong>Brave<\/strong>, or <a href=\"http:\/\/en.softonic.com\/articles\/reasons-to-use-vpn\/\" target=\"_blank\" rel=\"noopener noreferrer\">use a VPN<\/a> to keep online activity genuinely private.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Tor\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-logo-l,f_auto,dpr_auto\/p\/3890d9ca-e6a3-4a94-b57e-4d43ce5eefe5\/2028187188\/tor-browser-download-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Tor<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/tor-browser-download.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">Download Free \u25ba<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--100\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"100\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"10\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">10<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/tor-browser-download.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Brave\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-logo-l,f_auto,dpr_auto\/p\/db88d9c8-5269-4d1a-9989-b70526909144\/914303677\/brave-browser-914303677.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Brave<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/brave-browser.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">Download Free \u25ba<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--90\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"90\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"9\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">9<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/brave-browser.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Incognito mode can prevent a lot of embarrassing situations, but how much can it really protect us?<\/p>\n","protected":false},"author":9161,"featured_media":141337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[2095,1624,1027],"usertag":[839],"vertical":[],"content-category":[],"class_list":["post-140276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-chrome","tag-privacy","tag-security","usertag-vpn"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/140276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9161"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=140276"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/140276\/revisions"}],"predecessor-version":[{"id":325902,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/140276\/revisions\/325902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/141337"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=140276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=140276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=140276"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=140276"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=140276"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=140276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}