{"id":143637,"date":"2019-07-05T09:00:23","date_gmt":"2019-07-05T09:00:23","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=143637"},"modified":"2025-07-01T21:44:09","modified_gmt":"2025-07-02T04:44:09","slug":"how-to-track-your-mobile-app-campaign-using-deeplinks","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/how-to-track-your-mobile-app-campaign-using-deeplinks\/","title":{"rendered":"How to Monitor your Mobile App Campaign Using Deeplinks"},"content":{"rendered":"

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Our team is always looking for things we think our readers will value. If we make a content partnership like the one featured in this article, then we may receive compensation for publishing.<\/em><\/div>\n
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What\u2019s the most important component of a mobile app? The user experience<\/em>.<\/p>\n

Optimizing how users interact with your app will improve how often they use it and remain active.<\/strong><\/p>\n

On the flip side, poorly optimized apps will experience higher churn rates. In fact, the average mobile app loses 77% of users<\/a> within three days of it being downloaded.<\/p>\n

How can you get around this? Through mobile deep linking.<\/strong><\/p>\n

This is the process of sending users directly to a specific page within an app versus the welcome screen. Users get where they want to be faster and ultimately have a more pleasant experience.<\/p>\n

Deep linking also allows you to collect information to refine the user experience, discover trends, and understand your users on a deeper level.<\/p>\n

Sounds like something you\u2019d like to experience? Great, because ahead we\u2019ll be teaching you how to use Appsflyer to integrate deep linking and measure mobile app campaigns.<\/p>\n

How to use Appsflyer to measure mobile campaigns<\/h2>\n

AppsFlyer uses the OneLink system that makes deep linking easier and quicker than ever. The system looks like this:<\/p>\n

\"OneLink\"<\/p>\n

OneLink compiles data by acting as a bridge between mobile apps<\/a> and advertising campaigns. It will help you personalize the user experience while also being able to retarget users.<\/p>\n

Seeing as retargeting can boost ad response by 400%<\/a>, mobile app companies could be drastically improving campaign performance with deep linking.<\/strong><\/p>\n

First, you need to understand the different types of mobile deep links before implementing them.<\/p>\n

The two types of deep links<\/h3>\n

The first type of mobile deep links is called standard deep linking.<\/strong> It allows you to personalize the app journey for devices with the app already installed.<\/p>\n

The second type, deferred deep linking,<\/strong> serves personalized content to users. They will be forwarded to the app installation page first if it isn\u2019t found on their device.<\/p>\n

The two processes look like this:<\/p>\n

\"Direct<\/p>\n

No matter if they have the app installed or download it afterward, they will be automatically forwarded to the page they intended to visit.<\/p>\n

For example, if a user clicked on a product page found on Google, it would open the app and place them on that page.<\/p>\n

Since apps are typically more optimized for mobile devices than browsers, sales funnels and pages will be more effective.<\/p>\n

OneLink deep linking steps<\/h3>\n

Now that you understand how deep links<\/a> work, follow the below steps to configure it correctly for the device.<\/p>\n

URI schemes<\/h4>\n

URI stands for uniform resource identifier and is similar to the URL of a website. URIs allow developers to link to deeper activities within an app<\/strong>, such as a specific page or feature.<\/p>\n

URI schemes are specific to Android, and automatically launch an app to the desired location when a user navigates to a URL with the app installed.<\/p>\n

The first step to adding a deep link via a URI scheme is by adding an intent filter in your Android app\u2019s manifest.xml file like so:<\/p>\n

\"Code\"<\/p>\n

You can then add a deep link to each individual activity you would like to deep link into. Here\u2019s an example:<\/p>\n

\"GreatApp<\/p>\n

Universal links<\/h4>\n

Universal links are links between an iOS mobile app<\/a> and an associated website or domain.<\/p>\n

The first step to deep linking in iOS apps is to acquire the app\u2019s prefix ID via your Apple Developer account. You can find it by following these steps:<\/p>\n

    \n
  1. Select the \u201cCertificates, Identifiers & Profiles\u201d menu once you\u2019re logged in<\/li>\n
  2. Click \u201cApp IDs\u201d under the \u201cIdentifiers\u201d sidebar menu<\/li>\n
  3. Choose the app you\u2019re developing<\/li>\n
  4. Copy the Prefix code and ID. This needs to be added to a OneLink template by your marketing department<\/li>\n<\/ol>\n

    \"iOS\"<\/p>\n

    Next, navigate to the \u201cApplication Services\u201d section of your Apple Developer account to enable associated domains.<\/p>\n

    \"App<\/p>\n

    The last step is to generate a OneLink subdomain and include it within the \u201cAssociated Domains\u201d section of Xcode.<\/p>\n

    \"Apple<\/p>\n

    Once you have completed these steps, Apple devices<\/a> will automatically launch the associated app when a user navigates to the domain(s) you set up.<\/p>\n

    Android app links<\/h4>\n

    Google introduced its own version of universal linking with Android 6.0 if you wish to take that approach to deep links within a mobile app.<\/p>\n

    The first step is to generate a SHA256 fingerprint to enter during the OneLink setup. This begins by navigating to the app\u2019s keystore which can be found on:<\/p>\n