{"id":145791,"date":"2019-08-01T22:05:13","date_gmt":"2019-08-01T22:05:13","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=145791"},"modified":"2025-07-01T21:37:20","modified_gmt":"2025-07-02T04:37:20","slug":"apple-maps-is-adding-ar-tech","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/apple-maps-is-adding-ar-tech\/","title":{"rendered":"Apple Maps is adding AR tech!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-145938\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/04\/700_Apple_Maps_ihmyex.jpg\" alt=\"Apple MAps\" width=\"700\" height=\"394\" \/>Google Maps has long dominated the navigation app world. It has been miles ahead for years with a whopping <a href=\"https:\/\/themanifest.com\/app-development\/popularity-google-maps-trends-navigation-apps-2018\" target=\"_blank\" rel=\"noopener noreferrer\">67% of all navigation app users choosing the Google app in 2018<\/a>. To put it into perspective, that is more than six times the number of people who used the second most popular navigation app, Waze, last year. Yes, you read that right,<strong> Apple Maps isn\u2019t even the second most popular navigation app<\/strong>. Apple Maps comes in third with only 11% of navigation app users saying they used it regularly.<\/p>\n<p>It isn\u2019t just a numbers game either.<strong> Google has regularly been boosting its Maps app with new features<\/strong> and is even working hard to turn <a href=\"https:\/\/en.softonic.com\/articles\/google-maps-restaurant-menu-feature\" target=\"_blank\" rel=\"noopener noreferrer\">Maps into much more than a simple Navigation app<\/a>. This feature-led domination could be about to slip, however, as Apple has recently submitted a new patent application for a very interesting navigation feature new Apple Maps feature.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Google Maps\" src=\"https:\/\/images.sftcdn.net\/images\/t_optimized,f_auto\/p\/95612986-96d5-11e6-af7c-00163ec9f5fa\/3278374776\/google-maps-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Maps<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/google-maps.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">Download Google Maps \u25ba<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--70\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"70\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"7\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">7<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/google-maps.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Waze\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-logo-l,f_auto,dpr_auto\/p\/1acf6f20-99eb-11e6-a48c-00163ec9f5fa\/4129351355\/waze-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Waze<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/waze.en.softonic.com\" target=\"_self\" rel=\"noopener noreferrer\">Download Free \u25ba<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--80\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"80\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"8\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">8<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/waze.en.softonic.com\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<h2>AR Navigation is coming to Apple Maps<\/h2>\n<p>A recent report by <a href=\"https:\/\/www.cultofmac.com\/641246\/apple-maps-augmented-reality-ar-patent\/#more-641246\" target=\"_blank\" rel=\"noopener noreferrer\">Cult of Mac<\/a> has unearthed a recent patent application from Apple regarding the Apple Maps app. The new technique, which Apple is calling <strong>\u201cNavigation Using Augmented Reality\u201d<\/strong> will require a driver to mount their iPhone on the dashboard of their vehicle in such a way that they can see the screen while the iPhone camera is able to see the road ahead unimpeded. If done correctly,<strong> the new feature could then revolutionize how that driver understands all subsequent navigation instructions.<\/strong><\/p>\n<figure id=\"attachment_145792\" aria-describedby=\"caption-attachment-145792\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-145792\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/04\/New_Apple_patent_for_AR_navigation_in_Apple_Maps_ck6dzx.jpg\" alt=\"Apple Maps AR patent\" width=\"700\" height=\"417\" \/><figcaption id=\"caption-attachment-145792\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.cultofmac.com\/641246\/apple-maps-augmented-reality-ar-patent\/#more-641246\" target=\"_blank\" rel=\"noopener noreferrer\">Cult of Mac<\/a><\/figcaption><\/figure>\n<p>Traditionally, when we\u2019re driving, we follow our GPS assisted navigation instructions via an overhead map of our current location. This typically includes directional arrows, and sometimes symbols that represent upcoming junctions and signs. The recently patented technique from Apple would do away with this an<strong>d replace it with a live image of the road ahead overlaid with the navigation instructions telling us where to go next.<\/strong><\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/image\/upload\/v1548350822\/editorial\/malware_app_phone_virus_700.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Warning: avoid these GPS navigation apps<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/google-play-fake-gps-apps\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Read now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/google-play-fake-gps-apps\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>Apple believes this way of doing things would make following the instructions much easier for the driver. <a href=\"http:\/\/appft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PG01&amp;p=1&amp;u=\/netahtml\/PTO\/srchnum.html&amp;r=1&amp;f=G&amp;l=50&amp;s1=20190226866.PGNR.\" target=\"_blank\" rel=\"noopener noreferrer\">The patent application summary<\/a> says, \u201cBy superimposing the navigational layer over the captured images, <strong>the user can clearly and easily understand which lane to be positioned in without having to decipher how general symbols correlate with the real world.\u201d<\/strong><\/p>\n<figure id=\"attachment_145793\" aria-describedby=\"caption-attachment-145793\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-145793\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2021\/04\/Apple_Maps_AR_navigation_patent_e9vguc.jpg\" alt=\"Google Maps AR navigation only works for walking directions\" width=\"700\" height=\"559\" \/><figcaption id=\"caption-attachment-145793\" class=\"wp-caption-text\">Google Maps only offers AR navigation for walking directions<\/figcaption><\/figure>\n<p>Basically, it&#8217;s like a normal GPS map, but with the actual world in front of you as the map!<\/p>\n<p>If you\u2019re thinking that this sounds like the <a href=\"https:\/\/en.softonic.com\/articles\/google-maps-ar-update\" target=\"_blank\" rel=\"noopener noreferrer\">Google Maps AR navigation feature<\/a>, we\u2019ve reported on recently, you wouldn\u2019t be wrong. <strong>Google Maps does already have an AR navigation feature.<\/strong> The key distinguishing factor here, however, is that the Apple Maps AR feature is designed for driving while<strong>\u00a0the Google Maps feature only works for walking instructions.<\/strong><\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2018\/09\/waze-700.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Waze finally arrives for Apple CarPlay<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/en.softonic.com\/articles\/waze-finally-arrives-for-apple-carplay\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Read now \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/en.softonic.com\/articles\/waze-finally-arrives-for-apple-carplay\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<h2>Wrapping up<\/h2>\n<p>As to whether this single new feature will be enough to turn users away from Google Maps, remains to be seen. It is good, however, to see innovation coming from Apple again with new and interesting features seemingly on the way to its core products.<\/p>\n<div class=\"sc-related-articles-white\">\r\n<p class=\"sc-related-articles-white__title\">Related Articles<\/p>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"How to Share Your Live Location on Google Maps \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/how-to-share-your-live-location-on-google-maps\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2017\/06\/live-locations-1024x614.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>How to Share Your Live Location on Google Maps \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"Google Maps gets public transport step-by-step instructions \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/train-and-bus-journeys-easier-than-ever-as-google-maps-gets-public-transport-step-by-step-instructions\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2017\/12\/public-transport-1024x576.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Google Maps gets public transport step-by-step instructions \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n  <div class=\"sc-related-articles-white__row\">\r\n    <a title=\"Google Maps\u2019 New Feature Will Save you Time \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/google-maps-new-feature-will-save-you-time\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2014\/06\/DSC0189-568x377.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Google Maps\u2019 New Feature Will Save you Time \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n    <a title=\"Google Maps to tell your friends how much battery you have left \u25ba\" href=\"https:\/\/en.softonic.com\/articles\/google-maps-might-soon-start-telling-your-friends-how-much-battery-you-have-left\">\r\n    <div class=\"sc-related-articles-white__article\">\r\n      <div class=\"sc-related-articles-white__image\">\r\n        <div style=\"background-image:url(https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2017\/10\/battery-192.jpg)\"><\/div>\r\n      <\/div>\r\n      <div class=\"sc-related-articles-white__text\">\r\n        <p>Google Maps to tell your friends how much battery you have left \u25ba<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <\/a>\r\n  <\/div>\r\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world around you may soon become your GPS map! <\/p>\n","protected":false},"author":9073,"featured_media":145939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1066,2233,1103,1061,2189],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-145791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple","tag-apple-maps","tag-ar","tag-google-maps","tag-gps"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/145791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9073"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=145791"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/145791\/revisions"}],"predecessor-version":[{"id":325631,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/145791\/revisions\/325631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/145939"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=145791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=145791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=145791"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=145791"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=145791"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=145791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}