{"id":189549,"date":"2022-04-28T12:19:10","date_gmt":"2022-04-28T10:19:10","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=189549"},"modified":"2025-07-01T20:47:55","modified_gmt":"2025-07-02T03:47:55","slug":"youtube-shorts-receives-ads","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/youtube-shorts-receives-ads\/","title":{"rendered":"YouTube Shorts receives ads with 30 billion views on the video platform"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tik-tok.en.softonic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"TikTok\">TikTok<\/a> seems to have taken over the general public\u2019s interest, but that hasn\u2019t stopped <a href=\"https:\/\/youtube.en.softonic.com\/android\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> from investing heavily in its own version of the short-form video platform, <strong>YouTube Shorts<\/strong>. Its investment is paying off, to the tune of 30 billion views a day. This massive increase in views has now prompted the platform to start introducing ads into the YouTube Shorts experience. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The announcement came at yesterday\u2019s Alphabet earnings call for the first quarter of 2022. It was phrased as <strong>\u2018testing\u2019<\/strong>; YouTube\u2019s Phillip Schindler has made it clear that ads are a sure thing where YouTube Shorts is concerned. \u2018While it\u2019s still <strong>early days<\/strong>, we\u2019re encouraged by initial advertiser feedback and results.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube is currently focused on ads that promote app installs and various promotions. Typically, YouTube plays <strong>one to two ads<\/strong> before every video you watch, another at the end of the video, and usually a few ads in between segments in the video, depending on how long the video is. While this works fairly well for a long video where the ad takes up very little time in the grander scheme of the length of the video, how will the new Shorts ads be received by the public? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is it really a good idea to cram ads into every single facet of your business strategy? How will the inclusion of ads in Shorts change the way people interact with YouTube? Unfortunately, all of this still remains to be seen. Objectively, it\u2019s difficult to imagine how successful an <strong>ad campaign<\/strong> during each Shorts video will be, given that the videos are only a few seconds long.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll have to wait and see how this decision affects the platform and whether its daily views will continue to rise. In the meantime, why not check out our guide to <a href=\"https:\/\/youtube.en.softonic.com\/articles\/how-to-monetize-your-youtube-channel\" target=\"_blank\" rel=\"noreferrer noopener\">monetizing your YouTube channel<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok seems to have taken over the general public\u2019s interest, but that hasn\u2019t stopped YouTube from investing heavily in its own version of the short-form video platform, YouTube Shorts. Its investment is paying off, to the tune of 30 billion views a day. This massive increase in views has now prompted the platform to start &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/youtube-shorts-receives-ads\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;YouTube Shorts receives ads with 30 billion views on the video platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9222,"featured_media":189560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[2355],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-189549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionyoutube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/189549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9222"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=189549"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/189549\/revisions"}],"predecessor-version":[{"id":324010,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/189549\/revisions\/324010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/189560"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=189549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=189549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=189549"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=189549"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=189549"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=189549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}