{"id":198350,"date":"2022-08-09T11:03:23","date_gmt":"2022-08-09T09:03:23","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=198350"},"modified":"2025-07-01T20:32:14","modified_gmt":"2025-07-02T03:32:14","slug":"netflix-1-percent-playing-games","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/netflix-1-percent-playing-games\/","title":{"rendered":"Netflix plans to expand its games with less than 1% playing them"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As you may already know, <strong>Netflix<\/strong> has massive plans to expand its steps into the <strong>gaming<\/strong> arena. With plenty of marketing underway, you should be hearing more about new titles coming up in the next few months. It\u2019s just a pity that<strong> less than 1%<\/strong> of the company\u2019s audience is busy playing the games on the mobile app.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Netflix\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-logo-xl,f_auto\/p\/bb71af8a-96bf-11e6-8279-00163ec9f5fa\/3827667167\/netflix-netflix%20icon.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Netflix<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/netflix.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/netflix.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">CNBC <a href=\"https:\/\/www.cnbc.com\/2022\/08\/06\/netflixs-video-game-push-sees-few-subscribers-playing-along.html\" target=\"_blank\" rel=\"noreferrer noopener\">presented a report<\/a> that goes to great lengths to show <strong>how many subscribers<\/strong> Netflix has lost over the past year. The main competitors appear to be TikTok and Epic Games, with the latter being the main focus of the gaming industry. Netflix intends to compete with the best of the best, but it only has 24 games on its list at the moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The plan is to push for 50 games by the end of 2022. Now, let&#8217;s <strong>look at some numbers<\/strong>. In total, 221 million people are subscribed to the streaming platform worldwide. Of that, 23.3 million have downloaded games, while 1.7 million are actively playing them on a daily basis. As you can see, that\u2019s less than 1%.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2022\/08\/Netflix-plans-to-expand-its-games-with-less-than-1-playing-them-4-1024x576.jpg\" alt=\"Netflix plans to expand its games with less than 1% playing them\" class=\"wp-image-198354\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I feel we should be a little bit realistic here. I want to mention the fact that I haven\u2019t seen the <strong>Netflix games app<\/strong> or any of its games appear in my country as yet. Therefore, it seems to be limited to select locations. That could be the reason why the numbers seem so low in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another consideration is whether Netflix is marketing its game correctly or simply relying on the app of Google Play store to do all the work. In either case, I feel it\u2019s still too early to make a judgment call on whether the company\u2019s game component will succeed or not. In other news, it looks like <a href=\"https:\/\/netflix.en.softonic.com\/articles\/netflix-charging-users-to-share-passwords\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix has started charging for sharing account passwords<\/a> with others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you may already know, Netflix has massive plans to expand its steps into the gaming arena. With plenty of marketing underway, you should be hearing more about new titles coming up in the next few months. It\u2019s just a pity that less than 1% of the company\u2019s audience is busy playing the games on &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/netflix-1-percent-playing-games\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Netflix plans to expand its games with less than 1% playing them&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9205,"featured_media":198352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1018,1015],"tags":[2383,1617],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-198350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-app-subdomain-redirectionnetflix","tag-gaming"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/198350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9205"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=198350"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/198350\/revisions"}],"predecessor-version":[{"id":323399,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/198350\/revisions\/323399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/198352"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=198350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=198350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=198350"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=198350"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=198350"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=198350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}