{"id":206416,"date":"2022-11-22T23:00:11","date_gmt":"2022-11-22T22:00:11","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=206416"},"modified":"2025-07-01T20:19:41","modified_gmt":"2025-07-02T03:19:41","slug":"twitter-verification-crusade-marketing","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/twitter-verification-crusade-marketing\/","title":{"rendered":"Was Elon Musk\u2019s Twitter verification crusade all just marketing?"},"content":{"rendered":"\n

There appears to be utter chaos at the moment with Twitter<\/a> users now able to pay for the Blue Tick verification<\/strong>. Now part of the Twitter Blue membership, you can also have a badge if you verify your identity. Does that mean this entire crusade was just Musk\u2019s way to market the paid subscription and ensure decent income from many of its members? Elon is already saving Twitter billions in infrastructure costs<\/a> with the latest layoffs.<\/p>\n\n\n

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It\u2019s enough that many users have had to deal with fake emails exploiting the new Twitter verification process<\/a>. You can ignore those, though, as the company has an easy way for you to receive the badge<\/strong> if you have Twitter Blue<\/strong>. All you need to do is verify that you say who you are with your ID or organizational identification. <\/p>\n\n\n\n

However, there\u2019s a catch. As per the Twitter support page<\/a>, you\u2019ll have one of two badges<\/a>. The one is the Legacy Twitter verification<\/strong>, based on the old system. If you are recognized in the papers, online, or in government as an important person, you\u2019ll still have that tick. The new icon is for Twitter Blue members who have paid for the subscription and have verified their identity through the new process.<\/p>\n\n\n\n

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welcome to the new blue tick Twitter. There are now two blue ticks, so you can tell who\u2019s paying $8 or not ? pic.twitter.com\/ALzMSRrztq<\/a><\/p>— Tom Warren (@tomwarren) November 9, 2022<\/a><\/blockquote>