{"id":206923,"date":"2022-11-22T11:32:53","date_gmt":"2022-11-22T10:32:53","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/en\/?p=206923"},"modified":"2025-07-01T20:19:49","modified_gmt":"2025-07-02T03:19:49","slug":"whatsapp-becoming-everything-app","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/whatsapp-becoming-everything-app\/","title":{"rendered":"WhatsApp is quietly becoming the everything app"},"content":{"rendered":"\n

As the world\u2019s most popular communication app, WhatsApp doesn\u2019t need to be the first mover with innovative new features and can simply copy other apps as they introduce updates and upgrades. We have seen the app do this many times, often going<\/strong> beyond the new features offered by other communication apps<\/strong>.<\/p>\n\n\n

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Bringing in a host of updated groups and communities features while also building out a solid offering for businesses<\/strong> to sling their products and services sees WhatsApp able to offer a whole host of features that would have previously been unimaginable<\/strong> on the communication app. Today, we have news of an update coming to WhatsApp that brings it one step close to being an everything app<\/strong>, much like Elon Musk\u2019s project X app<\/a> that has been in the news recently following his purchase of Twitter. Let\u2019s check out what\u2019s going on.<\/p>\n\n\n\n

WhatsApp has released a blog post<\/a> detailing a new Business Directory feature<\/strong> that is currently being developed in Brazil. The directory will act as a hub for businesses to list what they offer and for ordinary users to quickly and efficiently find the products and services<\/strong> they are looking for:<\/p>\n\n\n\n

\u201cToday we\u2019re launching the ability to find a business right on WhatsApp so people can now browse businesses by category \u2013 such as travel or banking \u2013 or search by the business name. This will save people from having to find phone numbers off websites or type a number into their contacts.\u201d<\/em><\/p>\n\n\n\n

As well as offering a means for communication between businesses and clients, the blog post also describes a purchases and payments feature <\/strong>that will be built into the update, meaning users will be able to get everything they need without even having to leave the WhatsApp app. If we add to this the news we reported at the end of August, that WhatsApp is working on adding a full-blown shopping experience<\/a> to the app, enabling users to do their grocery shopping on the app<\/strong>, the scale of WhatsApp\u2019s ambition becomes clear.<\/p>\n\n\n\n

\"WhatsApp<\/figure>\n\n\n\n

Interestingly, there is already a prominent \u2018everything app\u2019 in China called WeChat <\/strong>that sits at the heart of most online activities users participate in. With this latest move, it looks like WhatsApp may be calmly and steadily moving in that direction<\/strong>, looking to add more and more services until finally users only need to use other apps for certain optimized services. Where this leaves Elon Musk\u2019s plans to turn Twitter into an everything app, however, is anybody\u2019s guess with the billionaire clearly having a different idea about how to go about creating the app that everybody will use for everything.<\/p>\n\n\n\n

If you are intrigued by this latest move from WhatsApp, be sure to bookmark our WhatsApp news page<\/a>, subscribe to push notifications, and sign up to our new email newsletter at the foot of the page.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the world\u2019s most popular communication app, WhatsApp doesn\u2019t need to be the first mover with innovative new features and can simply copy other apps as they introduce updates and upgrades. We have seen the app do this many times, often going beyond the new features offered by other communication apps. Bringing in a host … Continue reading “WhatsApp is quietly becoming the everything app”<\/span><\/a><\/p>\n","protected":false},"author":9073,"featured_media":206924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-206923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/206923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9073"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=206923"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/206923\/revisions"}],"predecessor-version":[{"id":322888,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/206923\/revisions\/322888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/206924"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=206923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=206923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=206923"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=206923"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=206923"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=206923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}