{"id":208203,"date":"2022-12-23T12:41:23","date_gmt":"2022-12-23T11:41:23","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=208203"},"modified":"2025-07-01T20:14:32","modified_gmt":"2025-07-02T03:14:32","slug":"netflix-stops-account-sharing-in-january","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/netflix-stops-account-sharing-in-january\/","title":{"rendered":"The End of an Era: Netflix stops Account-Sharing in January"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In October, we indicated that <a href=\"https:\/\/netflix.en.softonic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix<\/a> would put an <a href=\"https:\/\/netflix.en.softonic.com\/articles\/netflix-monetizing-account-sharing-2023\" target=\"_blank\" rel=\"noreferrer noopener\">end to account-sharing in early 2023<\/a>. The media giant has confirmed that this is still scheduled to happen, and you should <strong>expect it in January.<\/strong> If you plan to continue sharing your account, you\u2019ll need to pay a bit extra on your account for that benefit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main reason <a href=\"https:\/\/en.softonic.com\/articles\/netflix-partners-with-nike-streams\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix has taken this significant step<\/a> is that it discovered <strong>massive losses in revenue<\/strong> towards the end of last year. With so many friends and families sharing accounts, no one was paying for new ones. During its investigation into the matter, it realized that perhaps its prices were too high.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To deal with the <strong>loss of revenue<\/strong> and too few people signing up due to costs, Netflix became creative. It made <a href=\"https:\/\/netflix.en.softonic.com\/articles\/netflix-releases-basic-with-ads\" target=\"_blank\" rel=\"noreferrer noopener\">different payment plans<\/a> where the cheaper option has adverts to bring in the extra income. If you pay for the full version, you will have no ads and complete access to all the movies and shows.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-1024x576.jpg\" alt=\"Netflix stops Account-Sharing in January main\" class=\"wp-image-208207\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-1024x576.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-300x169.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-768x433.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-800x450.jpg 800w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-664x374.jpg 664w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-238x134.jpg 238w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-436x246.jpg 436w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-370x208.jpg 370w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-304x170.jpg 304w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-18x10.jpg 18w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2-150x84.jpg 150w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2022\/12\/Netflix-stops-Account-Sharing-in-January-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, sharing accounts isn\u2019t the only reason Netflix is losing money. Other streaming platforms have <strong>risen to meet the competition<\/strong> with new annual offers and discounts. <a href=\"https:\/\/disney-plus.en.softonic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> is one such platform that has extended its reach to other countries. Also, Apple TV now has a new annual plan, and <a href=\"https:\/\/en.softonic.com\/articles\/hbo-max-back-on-amazon-prime\" target=\"_blank\" rel=\"noreferrer noopener\">HBO Max is now part of Amazon Prime<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m not sure how much stopping the account-sharing will actually help Netflix\u2019s cause. Sure, they\u2019ll <strong>make more money<\/strong> for each person using the account, and it may force people to sign up for their own accounts. However, many may just choose to opt for one of the other streaming platforms that aren\u2019t stingy with who gets to use the accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll have to watch Netflix sales in 2023 to see if this strategy actually helps in any way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In October, we indicated that Netflix would put an end to account-sharing in early 2023. The media giant has confirmed that this is still scheduled to happen, and you should expect it in January. If you plan to continue sharing your account, you\u2019ll need to pay a bit extra on your account for that benefit. &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/netflix-stops-account-sharing-in-january\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The End of an Era: Netflix stops Account-Sharing in January&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9205,"featured_media":208205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1048],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-208203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-netflix"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/208203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9205"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=208203"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/208203\/revisions"}],"predecessor-version":[{"id":322721,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/208203\/revisions\/322721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/208205"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=208203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=208203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=208203"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=208203"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=208203"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=208203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}