{"id":211317,"date":"2023-02-01T10:04:41","date_gmt":"2023-02-01T09:04:41","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=211317"},"modified":"2025-07-01T20:05:42","modified_gmt":"2025-07-02T03:05:42","slug":"how-apple-music-is-taking-over-its-first-super-bowl-halftime-show","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/how-apple-music-is-taking-over-its-first-super-bowl-halftime-show\/","title":{"rendered":"How Apple Music is taking over its first Super Bowl Halftime Show"},"content":{"rendered":"\n

In September, the NFL and Apple announced that Apple Music<\/a> would be the Super Bowl halftime show’s new sponsor as of February 12, 2023, with Super Bowl 57 with Rihanna performing. To celebrate its first year as the official Super Bowl Halftime Sponsor, Apple Music announced \u201cnew and exclusive ways\u201d for fans to join in the celebrations.<\/p>\n\n\n

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Rihanna decided to join Apple Music in celebrating this new venture with a first-look trailer<\/a> to tease fans as the countdown has begun to the big show. Rihanna fans can experience her music with Apple Music\u2019s deeply enriched multidimensional sound.<\/p>\n\n\n\n

January 30, 2023, gave subscribers access to this Iconic star\u2019s songs with Spatial Audio in Dolby Atmos featuring her pumped-up anthems mixing EDM, R&B, rap, and pop sound throughout her singing career under her ever-evolving umbrella!<\/p>\n\n\n\n

\u201cRihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show.\u201d<\/em><\/strong><\/p>\n\n\n\n

\u201cWe are excited to celebrate Rihanna, and give her fans a new way to experience her music with Spatial Audio, as well as exclusive content from Apple Music.\u201d <\/em><\/strong>– Oliver Schusser, Apple\u2019s vice president of Apple Music and Beats.<\/p>\n\n\n\n

February 9, 2023, at 10 a.m. MST<\/h2>\n\n\n\n

Nadeska Alexis of Apple Music Radio will interview Rihanna at the Super Bowl LVII Halftime Show Press Conference. Fans can tune into the live broadcast or watch on @AppleMusic\u2019s Twitter, YouTube, Instagram, TikTok, or on the NFL Network.<\/p>\n\n\n\n

Sing with Rihanna<\/h3>\n\n\n\n

Apple Music allows fans to sing along with Riahnna with the new Apple Music Sing feature. So, grab the mic and turn up the volume of your favorite Rihanna songs -you can have a blast if you want to sing backup, perform duets, or hit those solos. Compatible with all iPad and iPhone<\/a> models and the new Apple TV 4K.<\/p>\n\n\n\n

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Apple Music Radio<\/h3>\n\n\n\n

Leading up to Rihanna\u2019s big night will have Apple<\/a> Music Radio in the stands and on the ground to soundtrack the festivities. The exclusive special programming will include the following:<\/p>\n\n\n\n