{"id":212711,"date":"2023-02-13T12:17:55","date_gmt":"2023-02-13T11:17:55","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=271450"},"modified":"2025-07-01T20:01:16","modified_gmt":"2025-07-02T03:01:16","slug":"rihanna-superbowl-returns-music","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/rihanna-superbowl-returns-music\/","title":{"rendered":"Is Rihanna coming back after the Super Bowl? The reasons for her absence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The <a href=\"https:\/\/en.softonic.com\/articles\/b\/super-bowl\" title=\"2023 Super Bowl\">2023 Super Bowl<\/a> was <a href=\"https:\/\/en.softonic.com\/articles\/data-audience-superbowl-2023\" title=\"a spectacle that was virtually unprecedented\">a spectacle that was virtually unprecedented<\/a><\/strong>. After brutal expectations to see what the <a href=\"https:\/\/en.softonic.com\/articles\/super-bowl-hour-game-intermediate-show\" title=\"biggest sports show of the year was going to be like\">biggest sports show of the year was going to be like<\/a>, we can certainly say that it lived up to it. The reasons are many, from an <a href=\"https:\/\/en.softonic.com\/articles\/rocket-league-anade-news-superbowl-2023-nfl\" title=\"NFL final game\">NFL final game<\/a> that has remained close until the very end to <a href=\"https:\/\/en.softonic.com\/articles\/super-bowl-10-greatest-shows-history-2\" title=\"dozens of commercials\">dozens of commercials<\/a> that have been launched during the show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, undoubtedly, what generated the most expectation was <strong><a href=\"https:\/\/en.softonic.com\/articles\/rihanna-conquer-super-bowl\" title=\"Rihanna's performance during the halftime show.\">Rihanna&#8217;s performance during the halftime show.<\/a><\/strong> The <strong>Umbrella<\/strong>, <strong>Diamonds<\/strong> and <strong>Love on the Brain<\/strong> artist delighted the audience with a great show that included special effects, a bestial choreography followed by hundreds of dancers and something that no one expected: the announcement that she<strong> is pregnant<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Rihanna&#39;s full Superbowl Halftime Performance <a href=\"https:\/\/t.co\/2CrDybfJJn\">pic.twitter.com\/2CrDybfJJn<\/a><\/p>&mdash; ? (@megsmedia) <a href=\"https:\/\/twitter.com\/megsmedia\/status\/1624998457218895879?ref_src=twsrc%5Etfw\">February 13, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The singer has come out visibly pregnant at her concert, in what is already being publicized as <strong>the most expensive pregnancy announcement in history<\/strong>. This has caused that she could not move as much as her dancers, but she has given an unusual image. Moreover, her appearance was not in vain: it came <strong><a href=\"https:\/\/en.softonic.com\/articles\/rihanna-super-bowl-2023-list-songs\" title=\"after seven years of absence from the stage\">after seven years of absence from the stage<\/a><\/strong>, during which she has not released any new music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So now the question remains: <strong>was the <a href=\"https:\/\/en.softonic.com\/articles\/ads-super-bowl-2023\" title=\"Superbowl\">Superbowl<\/a> a one-off or is it back for good?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/2\/2023\/02\/rihanna-super-bowl-vuelve-7-an\u0303os-1024x512.jpg\" alt=\"rihanna super bowl vuelve 7 an\u0303os\" class=\"wp-image-271462\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Rihanna has been absent for seven years<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even if we are looking for a traumatic idea about why Rihanna has been out of music for so long, the truth is that the main reason is diametrically different: <strong>she has become a Business Woman<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After being launched to the top in 2005 thanks to the springboard provided by Jay-Z (who had just risen as Def&#8217;s president), <strong>the singer did not stop releasing music for more than a decade<\/strong>. Her Caribbean and R&amp;B-based sounds catapulted her to a unique fame that placed her alongside stars of the moment such as <a href=\"https:\/\/en.softonic.com\/articles\/rauw-alejandro-sky-red-singers-famous-jump-world-interpretation\" title=\"Lady Gaga and Beyonc\u00e9\">Lady Gaga and Beyonc\u00e9<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, <strong>she began to explore her entrepreneurial side even more than her artistic side<\/strong>. She created one of the most popular and recognized cosmetics companies of today, <strong>Fenty Beauty<\/strong>, from which all kinds of derivatives such as Fenty Skin have emerged. Later, <a href=\"https:\/\/en.softonic.com\/articles\/how-apple-music-is-taking-over-its-first-super-bowl-halftime-show\" title=\"Rihanna\">Rihanna<\/a> started selling underwear with Savage X Fenty, and launched a fashion label together with the LVMH brand. She also wrote a cookbook and registered the Fenty Hair brand for hair products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Come on, she really hasn&#8217;t stopped, and has done so well that she has even become <strong>the richest woman in the music industry<\/strong>. Forbes highlighted her in 2017, when she billed $1.7 billion. With so much money billed, so many companies to move and such a good image to give, it&#8217;s no wonder that music was a bit left aside.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.rollingstone.com\/wp-content\/uploads\/2023\/02\/Rihanna-1.jpg?w=1581&amp;h=1054&amp;crop=1\" alt=\"A Pregnant Rihanna Performs Super Bowl LVII Halftime Show: Watch \u2013 Rolling  Stone\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Super Bowl: a business movement?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, one of the biggest criticisms of Rihanna&#8217;s last Superbowl show is that <strong>she didn&#8217;t release any new songs<\/strong> (in addition to not having any collaborations, as was typical). The reason for this decision could be discouraging, and that is that Rihanna could be far from releasing a new album again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If he was about to release new music, it&#8217;s hard to understand why he wouldn&#8217;t take advantage of an <a href=\"https:\/\/en.softonic.com\/articles\/super-bowl-xbox-game-pass-madden-nfl-23\" title=\"opportunity like the Super Bowl\">opportunity like the Super Bowl<\/a> to do a preview or even present a single. <strong>It would have been the perfect opportunity<\/strong>, and it&#8217;s something that all the artists who crown the halftime show know perfectly well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, she presented an impressive show, but the only thing she did was to recall her old hits, in a performance that was more nostalgic than innovative. In addition, <strong>she has used the platform to announce her pregnancy<\/strong>, making it clear that the most important thing here is her image, far beyond the music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything, if you look at the show, is focused on leaving her as a diva in the middle of which everything moves: <strong>she is a Business woman also on stage<\/strong>, as she has always been, but now her voice is just a complement, an excuse that gives way to something much more important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coming from a show as superficial as the <a href=\"https:\/\/en.softonic.com\/articles\/5-vpn-watch-super-bowl-as-in-usa\" title=\"Superbowl\">Superbowl<\/a> is not something to criticize. However, it&#8217;s still <strong>a shame<\/strong> that after a titanic show we are closer to a new Fenty line for pregnant women than to a new album from the international artist.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After Rihanna&#039;s halftime show at the Superbowl, the only question remains: is she back to stay or has she been an exception?<\/p>\n","protected":false},"author":9257,"featured_media":212712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-212711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/212711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9257"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=212711"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/212711\/revisions"}],"predecessor-version":[{"id":322204,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/212711\/revisions\/322204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/212712"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=212711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=212711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=212711"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=212711"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=212711"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=212711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}