{"id":212731,"date":"2023-02-13T13:43:38","date_gmt":"2023-02-13T12:43:38","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=271466"},"modified":"2025-07-01T20:01:09","modified_gmt":"2025-07-02T03:01:09","slug":"best-ads-superbowl-2023","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/best-ads-superbowl-2023\/","title":{"rendered":"Brands and stars dance: the best Super Bowl 2023 commercials"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Beyond its sporting aspect and its halftime show, which this year has been starred by <a href=\"https:\/\/en.softonic.com\/articles\/rihanna-second-pregnancy-super-bowl\" title=\"a pregnant Rihanna\">a pregnant Rihanna<\/a> and <a href=\"https:\/\/en.softonic.com\/articles\/rihanna-superbowl-returns-music\" title=\"reconverted into Business Woman\">reconverted into Business Woman<\/a>, <strong>if there is one thing that draws attention to the <a href=\"https:\/\/en.softonic.com\/articles\/b\/super-bowl\" title=\"Superbowl \">Super Bowl <\/a>is its advertising campaigns<\/strong>. Brands from all over the world take advantage of this show to advertise, since it is a unique setting in which hundreds of millions of spectators congregate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We know that <strong>each ad space costs between $4 million and $6 million<\/strong>, so it&#8217;s not surprising that every year they go over the top with ads premiering during <a href=\"https:\/\/en.softonic.com\/articles\/rocket-league-anade-news-superbowl-2023-nfl\" title=\"the NFL Finals\">the NFL Finals<\/a>, which are made specifically to take advantage of this moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year <a href=\"https:\/\/en.softonic.com\/articles\/ads-super-bowl-2023\" title=\"we were expecting some very relevant announcements\">we were expecting some very relevant announcements<\/a> such as the new trailer for The Flash or PopCorners, which have delivered perfectly. <strong>But <a href=\"https:\/\/en.softonic.com\/articles\/super-mario-bros-the-movie-announces-super-bowl-rhythm-rap\" title=\"what were the biggest Super Bowl ads\">what were the biggest Super Bowl ads<\/a>? <\/strong>Let&#8217;s take a look at the highlights.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.rollingstone.com\/wp-content\/uploads\/2023\/02\/Aaron-Paul-PopCorners-Super-Bowl-Commercial.jpg?w=1581&amp;h=1054&amp;crop=1\" alt=\"Aaron Paul Talks 'Breaking Bad' PopCorners Super Bowl Ad 2023 \u2013 Rolling  Stone\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Breaking Bad vuelve: Palomitas x Bryan Cranston y Aaron Paul<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Breaking Bad didn&#8217;t quite die thanks to its continuation in Better Call Saul, but now that it&#8217;s also over <strong>what will become of Walter White fans?<\/strong> Popcornes has emerged to ease tensions. <strong>Lays&#8217; new brand of potato chips<\/strong> has been announced in style with a parody spot where White (Bryan Cranston) and Jesse Pinkman (Aaron Paul) return to deal in chips. I can&#8217;t imagine a better comeback.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PopCorners Breaking Bad Super Bowl Commercial | Breaking Good 60\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ZMlemd6U24Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Alicia Silverstone returns as Cher for Rakuten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/en.softonic.com\/articles\/rihanna-conquer-super-bowl\" title=\"returns of Rihanna\">returns of Rihanna<\/a> and Breaking Bad were not the only ones to make it to the Superbowl. So did actress Alicia Silverstone in her role as Cher Horowitz. In an <strong>ad for the streaming platform Rakuten<\/strong>, the actress has returned as the protagonist of Clueless, a classic that has gained instant virality.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Rakuten TV\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-logo-xl,f_auto,dpr_2\/p\/b9d05a76-a4ea-11e6-a482-00163ed833e7\/164392913\/wuakitv-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Rakuten TV<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/rakuten-tv-movies-tv-series.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/rakuten-tv-movies-tv-series.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <iframe loading=\"lazy\" title=\"The Extended Cher Cut | Rakuten Commercial\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/o_yGq_4xCKQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rock stars unite for Workday<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another viral ad for <a href=\"https:\/\/en.softonic.com\/articles\/data-audience-superbowl-2023\" title=\"Super Bowl 2023\">Super Bowl 2023<\/a> was from <strong>Workday<\/strong>. The financial software provider has teamed up with stars such as <strong>Ozzy Osbourne<\/strong>, Paul Stanley of Kiss, Joan Jett, Billy Idol and Gary Clark Jr. in a very funny ad about the true face of rock.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Workday Big Game Spot: Rock Star\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/2ID-1mzRAew?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">John Travolta and Scrubs promote T-Mobile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scrubs<\/strong> co-stars Donald Faison and Zach Braff talk about the advantages of the T-Mobile mobile network until John Travolta appears and starts singing to the rhythm of Grease, <strong>Tell me more<\/strong>. The three then break into song, recalling the 1978 film and making one of the <a href=\"https:\/\/en.softonic.com\/articles\/super-bowl-hour-game-intermediate-show\" title=\"Super Bowl\">Super Bowl<\/a>&#8216;s most invested commercials go viral.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New Neighbor. Longer Song. | 2023 Big Game Day Extended Cut | T-Mobile Home Internet\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/NKkShzSamMo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Steve Martin and Ben Stiller sell you Pepsi Zero<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Pepsi spot<\/strong> is already a Super Bowl classic, and this year was not going to be less. This time, <strong>Steve Martin and Ben Stiller<\/strong> join forces to sell their acting skills. The idea is that you don&#8217;t know if Pepsi Zero can really change your life or if they are just actors capable of making you believe anything. It&#8217;s not clear that it&#8217;s the ad of the year, but it&#8217;s certainly got people talking.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pepsi Super Bowl Commercial 2023 (EXTENDED CUT BEN STILLER &amp; STEVE MARTIN)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/XlO6ARlYZcU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jennifer Lopez and Ben Affleck: the fashionable couple, joined by Dunkin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dunkin&#8217; has capitalized on the good relationship between JLO and <a href=\"https:\/\/ben-affleck-wallpaper.en.softonic.com\/\" title=\"Ben Affleck\">Ben Affleck<\/a>, who remarried after years apart and going their separate ways, to star in its new ad. It features Affleck at the drive-thru window and Lopez ordering, asking <strong>&#8220;is this what you do when you tell me you&#8217;re going to work?&#8221;<\/strong>. You certainly can&#8217;t miss it.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dunkin&#039; &#039;Drive-Thru&#039; Starring Ben\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/BBIX9FG6kZ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jack Harlow, Missy Elliott and Elton John: a triangle and lots of Doritos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the funniest commercials is the one starring Jack Harlow for Doritos. In it, the singer is glimpsed by the triangular shape of a Dorito, at which point he decides to start making music through the triangle, the least valued instrument of all. <strong>So much so that his new idea is even applied by Elton John<\/strong>. Quite original, indeed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jack&#039;s New Angle\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/GYPYfEVU62U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Meghan Trainor can&#8217;t get her hand out of a Pringles can<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite being more sustainable and original, Pringles containers are sometimes very annoying. Especially when there are only a few chips left, it is practically inevitable not to <strong>put your hand all the way in and even jam it<\/strong>. Pringles has turned this problem into a fun virtue with its original Super Bowl spot.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pringles | Best of Us :30\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/gKCScoG83SA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Flash trailer arrives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, there&#8217;s no custom spot this time around, but Warner took advantage of the Superbowl to release the new trailer for The Flash. It features everything from the appearance of Kara-EL (Supergirl) to the return of <strong>Michael Keaton as Tim Burton&#8217;s Batman<\/strong>. Not to be missed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Flash | Official Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/VJfvQ5Q4OOc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>From The Flash to Breaking Bad through Grease: these have been the best Superbowl 2023 ads.<\/p>\n","protected":false},"author":9257,"featured_media":212732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-212731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/212731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9257"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=212731"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/212731\/revisions"}],"predecessor-version":[{"id":322192,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/212731\/revisions\/322192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/212732"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=212731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=212731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=212731"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=212731"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=212731"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=212731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}