{"id":212978,"date":"2023-02-15T11:55:32","date_gmt":"2023-02-15T10:55:32","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=271781"},"modified":"2025-07-01T20:00:23","modified_gmt":"2025-07-02T03:00:23","slug":"apple-wants-to-add-the-nba-to-its-catalogue","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/apple-wants-to-add-the-nba-to-its-catalogue\/","title":{"rendered":"Breaking News: Apple to Bring NBA to Its Catalog – Here’s What We Know!"},"content":{"rendered":"\n

The streaming platform Apple TV+<\/a>, from the company that created the iPhone<\/a> and Mac<\/a>, continues to grow thanks to the quality of its own fictions such as Ted Lasso or Severant. However, its market does not end with TV series and movies, as Netflix<\/a>, HBO Max<\/a> or Disney+<\/a> do, but they want to go a step further as a platform.<\/p>\n\n\n

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According to CNBC<\/a>, Apple<\/a> wants to acquire the NBA broadcasting rights for its VOD service<\/strong>. Thus, fans of the American basketball league could follow the games through Apple TV+<\/strong>, as well as programs related to the NBA<\/a> itself.<\/p>\n\n\n\n

\"Ligamento<\/figure>\n\n\n\n

The battle for the NBA rights: Apple vs. Amazon, Disney and NBC<\/h2>\n\n\n\n

This is not the first time Apple has inquired about the rights to a sports league<\/strong>. The company has already taken over the broadcasting of the U.S. soccer league, so it will broadcast all MLS games through Apple TV+<\/strong>. The contract, moreover, is for ten years, so it could be a long-term deal. On the other hand, it has also been interested in acquiring the rights to the Premier League<\/a><\/strong>, something that makes sense to directly relate to its Ted Lasso series.<\/p>\n\n\n\n

But the bidding for the NBA is at another level. In fact, there are other companies interested in acquiring its rights, such as Amazon<\/a> or NBC Sports<\/a>, so it could turn into a million-dollar battle<\/strong>. At the moment, who seems to be in the lead in this fight is NBC, which has made a firm offer to broadcast the final phase of the playoffs in addition to some regular season games. But Apple could change all that.<\/p>\n\n\n\n

NBC has had the NBA rights in the past, but Disney<\/a><\/strong> and Turner Sports took them over two decades ago<\/strong>. In April 2024, their firm contract runs out, and if they give up on continuing with the NBA, negotiations will open in which Apple would enter firmly.<\/p>\n\n\n\n

One of Apple’s greatest assets is the great success it had in the international broadcast of the Super Bowl<\/a>, with a halftime show prepared by the company itself under the sponsorship of Apple Music+<\/strong>. If they end up going down this road and their offer becomes a reality, the platform will have nothing to envy to Netflix, HBO Max<\/a>, Disney+<\/a>, Amazon Prime Video or the recently incorporated SkyShowtime<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple TV+ would be the next NBA platform if the company goes ahead with its offer. It will undoubtedly be great news for LeBron James and company.<\/p>\n","protected":false},"author":9257,"featured_media":212979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-212978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/212978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9257"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=212978"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/212978\/revisions"}],"predecessor-version":[{"id":322161,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/212978\/revisions\/322161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/212979"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=212978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=212978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=212978"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=212978"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=212978"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=212978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}