{"id":213406,"date":"2023-02-20T08:53:34","date_gmt":"2023-02-20T13:53:34","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=272450"},"modified":"2025-07-01T19:58:44","modified_gmt":"2025-07-02T02:58:44","slug":"microsoft-working-insertion-advertising-chatbot-ia-bing","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/microsoft-working-insertion-advertising-chatbot-ia-bing\/","title":{"rendered":"Conversations with ads? Microsoft integrates advertising into its Bing chatbot"},"content":{"rendered":"\n

Microsoft<\/strong> revolutionized the world of technology at the beginning of February by announcing an integration of ChatGPT<\/strong> with the Bing<\/strong> search engine and the Microsoft Edge<\/strong> browser that would be called “Prometheus Model”<\/a><\/strong>. An announcement that did not catch us by surprise, since the company invested at the time $10 billion in OpenAI<\/strong>, the creators of ChatGPT, and some kind of such feature in Microsoft products was expected.<\/p>\n\n\n

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The integration, available to those who are part of the Microsoft Edge Insider<\/strong> program<\/a>, is being used by more and more people, and its creators have high hopes for it. According to Reuters<\/a><\/strong>, Microsoft has started a round of talks with different advertising agencies in order to find a way to monetize the new AI<\/strong> present in the Bing search engine.<\/p>\n\n\n\n

In one of the meetings that took place, Microsoft showed a major agency the new features of Bing and said it planned to allow the insertion of paid links in the search result responses<\/strong> generated by this new AI.<\/p>\n\n\n\n

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Automated results that still need to be fine-tuned if they are to be used as a location for advertising. Google<\/strong>, which also recently presented its own artificial intelligence: Bard<\/strong><\/a>, saw how an error in the responses of its AI caused it to lose 120 billion in stock market valuation<\/a>. In addition, Microsoft’s own AI had a rather erratic debut and gave somewhat “flashy” answers in its first days of public use.<\/p>\n\n\n\n

According to sources consulted by Reuters, Microsoft is already testing the insertion of traditional search ads<\/strong> in the answers automatically generated by the Bing chatbot. The company is also planning a new advertising format aimed at advertisers in specific sectors, which will depend on the request made by the user and the type of product or service they are looking for.<\/p>\n","protected":false},"excerpt":{"rendered":"

According to Reuters, Microsoft is already working on inserting ads into search results for the Bing AI chatbot.<\/p>\n","protected":false},"author":9256,"featured_media":213407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-213406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/213406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=213406"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/213406\/revisions"}],"predecessor-version":[{"id":322094,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/213406\/revisions\/322094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/213407"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=213406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=213406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=213406"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=213406"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=213406"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=213406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}