{"id":216116,"date":"2023-03-11T11:43:34","date_gmt":"2023-03-11T16:43:34","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=276217"},"modified":"2025-07-01T19:51:04","modified_gmt":"2025-07-02T02:51:04","slug":"how-to-be-viral-on-twitter-writer-discovered-key","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/how-to-be-viral-on-twitter-writer-discovered-key\/","title":{"rendered":"Unlocking the secrets of Twitter virality: This writer has the answers!"},"content":{"rendered":"\n

Twitter<\/strong> has undergone drastic changes since the arrival of Elon Musk, and we Twitterers have noticed. From the increasingly recurring problems on the site<\/a><\/strong>, to the removal of security features<\/a><\/strong>, to the countless accounts that now have Twitter Blue verified<\/strong>, there is no longer anyone who recognizes the social network.<\/p>\n\n\n

\r\n
\r\n
\r\n
\r\n \"Twitter\"\r\n <\/div>\r\n
\r\n Twitter<\/span>\r\n DOWNLOAD<\/a>\r\n <\/div>\r\n
\r\n <\/path><\/path><\/text><\/svg>\r\n <\/div>\r\n <\/div>\r\n
\r\n <\/span>\r\n <\/div>\r\n
\r\n \r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n<\/div>\n\n\n\n

But the social network’s changes would also have affected something that has annoyed even Musk himself<\/a><\/strong>: engagement<\/strong>. From November until now, the “rules” that determined which tweets should be shown to users in the new “For You”<\/strong> tab (previously it was a Home timeline setting) have had to change, and for a tweet to go viral, new “tactics” must be used.<\/strong><\/p>\n\n\n\n

At least this is what Ryan Broderick<\/strong>, a newsletter writer at Substack<\/a><\/strong> who was recently interviewed by Business Insider<\/a><\/strong>, apparently discovered. Broderick discusses how he went from having a good interaction rate to having very few retweets since Musk came to power. After that, he began to look at which tweets “performed” best<\/strong> on the social network and which had the most exposure in the For You tab.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

What he found was that the content that goes viral most easily is usually basic, casual topics<\/strong>, and that most of it was dedicated to quoting or responding to trends that had already gone viral before<\/strong>, creating a big snowball. Something Broderick observed in Elon Musk’s own habits, who tends to respond to and quote his own tweets on an ongoing basis.<\/p>\n\n\n\n

\n

I also noticed that the algorithm seems to prioritize tweets that are talking about already-viral content, as in quote tweets that can easily fit within trending topics. This would explain, partially, why users are reporting seeing tweets about the same posts over and over. pic.twitter.com\/IfTNYyQgwP<\/a><\/p>— Ryan Broderick (@broderick) February 27, 2023<\/a><\/blockquote>