{"id":216587,"date":"2023-03-14T12:12:16","date_gmt":"2023-03-14T16:12:16","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=276764"},"modified":"2025-07-01T19:49:34","modified_gmt":"2025-07-02T02:49:34","slug":"another-big-failure-meta-puts-an-end-functions-nft","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/another-big-failure-meta-puts-an-end-functions-nft\/","title":{"rendered":"Breaking News: Meta says good bye to NFTs &#8211; Is This the End of the Digital Art like Bored Ape?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>NFTs<\/strong> have been one of those &#8220;flare&#8221; type technological fads, which turn on quickly and very flashy, but in less than a heartbeat, it <strong>turns off completely<\/strong> (and you turn another one on again). Something that some technology companies have already realized, such as <strong>Meta<\/strong>, the parent company of Facebook and Instagram, which has decided to get off the bandwagon of this technology.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Instagram\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/81f15f58-96d3-11e6-a234-00163ec9f5fa\/2405950157\/instagram-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Instagram<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/instagram.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/instagram.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;For now, we are putting an end to digital collectibles (NFT) to focus on other ways to support creators, individuals and businesses. Many thanks to the partners who joined us on this journey and are doing great work in a dynamic space,&#8221; <strong>Stephane Kasriel<\/strong>, Meta&#8217;s director of commerce and financial technology, <a href=\"https:\/\/twitter.com\/skasriel\/status\/1635386565487898624\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">stated<\/a> on his Twitter account. &#8220;We are proud of the relationships we have established. And we look forward to supporting the many NFT creators who continue to use Instagram and Facebook to amplify their work.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter aligncenter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Some product news: across the company, we&#39;re looking closely at what we prioritize to increase our focus. We\u2019re winding down digital collectibles (NFTs) for now to focus on other ways to support creators, people, and businesses. ?[1\/5]<\/p>&mdash; Stephane Kasriel (@skasriel) <a href=\"https:\/\/twitter.com\/skasriel\/status\/1635386565487898624?ref_src=twsrc%5Etfw\">March 13, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kasriel also clarifies that Meta will continue to develop new ways for content creators and businesses to connect with their followers and earn revenue for the work they do, but that going forward it <strong>will focus on areas where the company &#8220;can have an impact at scale<\/strong>,&#8221; such as <strong><a href=\"https:\/\/en.softonic.com\/articles\/new-features-reels-facebook-videos-shorts-meta\" target=\"_blank\" rel=\"noreferrer noopener\">Reels<\/a><\/strong> and <strong><a href=\"https:\/\/en.softonic.com\/articles\/separation-decade-messenger-facebook-will-be-together-again\" target=\"_blank\" rel=\"noreferrer noopener\">Messenger<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"549\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink.jpg\" alt=\"\" class=\"wp-image-216639\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink.jpg 976w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink-300x169.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink-768x433.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink-800x450.jpg 800w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink-664x374.jpg 664w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink-238x134.jpg 238w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink-436x246.jpg 436w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink-370x208.jpg 370w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink-304x170.jpg 304w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink-18x10.jpg 18w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/03\/boredapelink-150x84.jpg 150w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Meta <a href=\"https:\/\/www.ft.com\/content\/50fbe9ba-32c8-4caf-a34e-234031019371\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">debuted<\/a> its new NFT features last year, releasing a series of updates throughout the year as the &#8220;ugly monkey&#8221; bubble continued to grow. At the time, Meta talked about the monetization potential this technology had for content creators, and even <strong>Mark Zuckerberg<\/strong>, its CEO, made <a href=\"https:\/\/www.engadget.com\/mark-zuckerberg-confirms-nf-ts-are-coming-to-instagram-204435805.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mention<\/a> of the role they would play in the already ruinous <strong>Metaverse<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Less than a year after its launch, Meta puts an end to the NFT adventure. An end that would be closely related to <strong>the cuts that the company is implementing<\/strong> in order to <a href=\"https:\/\/en.softonic.com\/articles\/meta-increase-value-stock-market-repurchase-shares-40000-million-dollars\" target=\"_blank\" rel=\"noreferrer noopener\">get its balance sheet back on track<\/a>, including massive layoffs of its staff (something that <a href=\"https:\/\/en.softonic.com\/articles\/meta-new-layoffs-facebook-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">would be done again soon<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta, the parent company of Facebook and Instagram, is ending its NFT-like digital collectibles and will focus on other relevant areas.<\/p>\n","protected":false},"author":9256,"featured_media":216588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-216587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/216587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=216587"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/216587\/revisions"}],"predecessor-version":[{"id":321683,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/216587\/revisions\/321683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/216588"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=216587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=216587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=216587"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=216587"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=216587"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=216587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}