{"id":218445,"date":"2023-03-24T11:12:00","date_gmt":"2023-03-24T15:12:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=278847"},"modified":"2025-07-01T19:44:18","modified_gmt":"2025-07-02T02:44:18","slug":"meta-youtube-snapchat-clear-winners-possible-ban-tiktok-united-states","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/meta-youtube-snapchat-clear-winners-possible-ban-tiktok-united-states\/","title":{"rendered":"TikTok’s Loss, Meta, YouTube, and Snapchat’s Gain: Potential Ban Spurs Growth"},"content":{"rendered":"\n

This week, TikTok CEO Shou Zi Chew<\/strong> appeared before the U.S. Congress<\/strong><\/a> to testify about TikTok and the security of U.S. citizens’ data. A hearing where the friction between the CEO and many detractors of the social network, who advocate its forced sale to a U.S. company<\/a> or its ban<\/a>, if this is not finally carried out, could be seen.<\/p>\n\n\n

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But, in such a scenario, who would come out on top? Bernstein<\/a><\/strong>, a financial research and advisory firm, said in a brief sent to clients that Mark Zuckerberg’s company Meta would be the clear winner<\/strong>, followed by Snap<\/strong>, parent company of Snapchat<\/strong>, and YouTube<\/strong>. As picked up by TechCrunch<\/a><\/strong>, Bernstein claims in his note to clients that Meta would be able to attract a large number of users if TikTok ultimately ends up being banned in the United States<\/a>.<\/p>\n\n\n\n

“Users go where they already are. Instagram’s Reels<\/strong>, where users are already seeing the most short-form video outside of TikTok, and Snap’s Spotlight<\/strong><\/a>, which offers the largest demographic overlap with TikTok, are likely to be the big winners,” the company said in its note.<\/p>\n\n\n\n

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The data thrown out by Bernstein suggests that Meta, Google<\/strong> (owner of YouTube) and Snap would all see a spike in revenue<\/strong> in the face of the huge hole TikTok would leave if it were vetoed in the U.S., and could even boost the stock price of these large companies.<\/p>\n\n\n\n

“Advertising dollars go where advertisers are most comfortable with the highest return on investment. Again, Meta seems the most likely winner with best-in-class ad products, including SFV, while YouTube offers the greatest overlap in brand campaign targeting<\/strong>. YouTube was also likely the largest share donor to TikTok ads, and could see ad dollars coming home,” the release stated.<\/p>\n\n\n

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Will this scenario come true? Although highly likely, TikTok knows that it has a lot to lose from a total ban of the app in the United States, so it would not be surprising if ByteDance<\/strong>, its parent company, eventually sells it to a US company in order to avoid further losses.<\/p>\n\n\n\n

Some of the links added in the article are part of affiliate campaigns and may represent benefits for Softonic.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Faced with a ban on TikTok in the United States, Meta, Snapchat and YouTube would share the “pie” of users of the short video app.<\/p>\n","protected":false},"author":9256,"featured_media":218448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-218445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/218445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=218445"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/218445\/revisions"}],"predecessor-version":[{"id":321477,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/218445\/revisions\/321477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/218448"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=218445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=218445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=218445"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=218445"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=218445"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=218445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}