{"id":220068,"date":"2023-04-02T03:39:02","date_gmt":"2023-04-02T07:39:02","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=280601"},"modified":"2025-07-01T19:39:05","modified_gmt":"2025-07-02T02:39:05","slug":"dungeons-and-dragons-honor-among-thieves-marketing","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/dungeons-and-dragons-honor-among-thieves-marketing\/","title":{"rendered":"Dungeons and Dragons meets Hollywood: Honor Among Thieves movie review"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/en.softonic.com\/articles\/dungeons-and-dragons-honor-among-thieves-tokens-characters\" target=\"_blank\" rel=\"noreferrer noopener\">Dungeons and Dragons: Honor Among Thieves<\/a> <\/strong>has become the biggest surprise of the moviegoing season. The film has garnered the not inconsiderable score of<strong> 91% positive reviews on Rotten Tomatoes, as well as the favor of 93% of the public<\/strong>. For a blockbuster, this is a very unusual score and speaks very well of the film.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Dungeons &amp; Dragons Online\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/0435181e-9b26-11e6-9844-00163ec9f5fa\/2573806127\/dungeons-dragons-online-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Dungeons &amp; Dragons Online<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/dungeons-dragons-online.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/dungeons-dragons-online.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>The film <strong>starring Chris Pine<\/strong> brings the world of <strong>Dungeons and Dragons<\/strong> back to the cinema -which has already been tried in the past with more pain than glory, and if not <strong>ask Jeremy Irons<\/strong>-, and it does it in the best possible way. Although in this article we will not make spoilers, we could summarize it as a <strong>Guardians of the Galaxy <\/strong>in a medieval fantasy world. It even matches it in charisma, as its synopsis makes clear:<\/p>\n\n\n\n<p>&#8220;A charming thief and a group of adventurers embark on an <strong>epic quest to recover a long-lost relic<\/strong>. However, their adventure goes dangerously awry when they mess with the wrong people.&#8221;<\/p>\n\n\n\n<p>However, <strong>the feature film is not enjoying the groundbreaking box office that one might expect from such a success<\/strong>. In fact, it has failed to win the public&#8217;s favor right off the bat, and its campaign has been more about taming the negative reviews from fans of the original game than showcasing its true virtues. But <strong>what happened here?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.vanityfair.com\/photos\/640cbfbac46e8f80c4926b1f\/master\/w_2560%2Cc_limit\/dungeons-dragons-honor-among-thieves-DD_04504R4_rgb.jpg\" alt=\"Dungeons &amp; Dragons: Honor Among Thieves' Is Delightful Nerd Bait | Vanity  Fair\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A trailer that is far from the final product<\/h2>\n\n\n\n<p>Normally, when we see a trailer we find a much more polished product than the final feature film or series. Being only a couple of minutes long, <strong>a mix of epic music, cool shots and witty one-liners<\/strong> are all it takes to get the audience rushing to the theaters.<\/p>\n\n\n\n<p><strong>Seeing a cool trailer and then being disappointed by the movie is common<\/strong>. It happened with Josh Trank&#8217;s Fantastic 4, the last episode of <strong>Star Wars<\/strong> or <strong>Batman V Superman<\/strong>. And it&#8217;s something that happens even more in video games, as is the case with <strong><a href=\"https:\/\/cyberpunk-2077.en.softonic.com\/?ex=DINS-635.3\" target=\"_blank\" rel=\"noreferrer noopener\">Cyberpunk 2077<\/a><\/strong> or <strong><a href=\"https:\/\/no-mans-sky.en.softonic.com\/?ex=DINS-635.3\" target=\"_blank\" rel=\"noreferrer noopener\">No Man&#8217;s Sky.<\/a><\/strong><\/p>\n\n\n\n<p>But to have it happen <strong>the other way around is to have very little tomorrow in marketing, <\/strong>and in this case it has happened that way. The trailer we saw for Dungeons and Dragons: Honor Among Thieves kept the fun tone of the movie, but cut off at the best moments, without giving a clear perspective of the story and leaving behind all the pride felt by its creators for adapting D&amp;D to film.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dungeons &amp; Dragons: Honor Among Thieves | Official Trailer (2023 Movie)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/aRX-Uu6720w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Thus, <strong>the trailer did not please anyone<\/strong>. <strong>Dungeons and Dragons <\/strong>fans thought they were being laughed at, and fans of the genre didn&#8217;t have much of a reason to go to the theaters. There was almost nothing in the trailer to invite you to see the film, and while you could glimpse that it might be good, it was more reminiscent of a bad <strong><a href=\"https:\/\/en.softonic.com\/articles\/power-rangers-history-super-sentai\" target=\"_blank\" rel=\"noreferrer noopener\">Power Rangers<\/a><\/strong> movie or a <strong><a href=\"https:\/\/the-rock-dwayne-johnson.en.softonic.com\/android?ex=DINS-635.3\" target=\"_blank\" rel=\"noreferrer noopener\">Dwayne Johnson<\/a><\/strong> adventure film than it turned out to be.<\/p>\n\n\n\n<p>Oh, and<strong> don&#8217;t make us talk about the poster<\/strong>, that&#8217;s when we get angry.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.lahiguera.net\/cinemania\/pelicula\/10337\/dungeons_&amp;_dragons_honor_entre_ladrones-cartel-10833.jpg\" alt=\"Dungeons &amp; dragons: Honor entre ladrones cartel de la pel\u00edcula 2 de 16\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Turning away Dungeons and Dragons fans<\/h2>\n\n\n\n<p>Whether it was great -as it turned out to be- or awful, Dungeons and Dragons: Honor Among Thieves started from a position of privilege. As with Star Wars or Marvel fans, the movie already had a solid base of role-playing game fans who were sure to flock to the theaters.<\/p>\n\n\n\n<p>However, no actions have been taken to attract this audience. Beyond its disappointing trailer, what would have been logical would have been to invite original role-playing creators, reach out to channels related to the genre and <strong>make the most &#8220;geeky&#8221; part of the fandom understand that everything has been done with respect and affection<\/strong>, as it has turned out to be.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/variety.com\/wp-content\/uploads\/2023\/03\/Dungeons-and-Dragons-Movie-Behind-the-Scenes-2.jpg?w=1360&amp;h=765&amp;crop=1\" alt=\"Dungeons &amp; Dragons Directors Talk Chris Pine, Rege-Jean Page Movie - Variety\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Instead,<strong> the marketing team has made some pretty horrifying decisions in this regard<\/strong>, the worst being the fact that they invited three streamers with nothing to do with this universe to dub characters from the movie: xBuyer, Shooter and Widler.<\/p>\n\n\n\n<p>In a senseless display of modernity, they chose these streamers, whose content is based on <strong>soccer, cryptocurrencies and viral challenges<\/strong>, to play the characters. This already opened the dubbing controversy at the time, since the actors&#8217; community has been complaining for years about this kind of decisions that hurt the film. And on top of that, it further alienated its potential audience.<\/p>\n\n\n\n<p>As it could not be otherwise, <strong>once we have seen the film, we are faced with a scene dubbed in a shameful way<\/strong> and that ruins all the humor it contained. In short, decisions of the past that do nothing more than make it clear that the film industry is still headed by dinosaurs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.gannett-cdn.com\/presto\/2023\/03\/11\/NAAS\/d6d7badb-a8b7-4960-b3b5-5214b7d9c927-dungeons-dragons-honor-among-thieves-DD_06831R_rgb_1.jpg\" alt=\"SXSW review of Dungeons &amp; Dragons: Honor Among Thieves with Chris Pine\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Are we saturated with so many franchises?<\/h2>\n\n\n\n<p>The last reason why <strong>Dungeons and Dragons: Honor Among Thieves may not be having the expected impact<\/strong> is the saturation of franchises. Although we have been receiving movies of famous sagas and brands that achieve incredible successes for almost two decades, the trend is beginning to change.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Dungeons &amp; Dragons Online\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/0435181e-9b26-11e6-9844-00163ec9f5fa\/2573806127\/dungeons-dragons-online-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Dungeons &amp; Dragons Online<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/dungeons-dragons-online.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/dungeons-dragons-online.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>The veiled failure of <strong><a href=\"https:\/\/en.softonic.com\/articles\/ant-man-and-the-wasp-quantumania-what-the-first-reviews-say\" target=\"_blank\" rel=\"noreferrer noopener\">Ant-Man and The Wasp: Quantumania<\/a><\/strong> and the subsequent layoffs make it clear that Marvel Studios is realizing that <strong>they can&#8217;t live forever by doing the same thing<\/strong>. It&#8217;s been 3\/4 of the same with <strong><a href=\"https:\/\/en.softonic.com\/articles\/best-comics-dc-movies-james-gunn\" target=\"_blank\" rel=\"noreferrer noopener\">DC Comics<\/a><\/strong>, which is reinventing its universe for the umpteenth time to reengage audiences. And Star Wars sales are not what they used to be.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/Ewk3p5Poiv1PBQ8kM7LUJKcZvzw=\/0x0:1903x809\/1200x800\/filters:focal(800x253:1104x557)\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/71160338\/lillis.0.png\" alt=\"SDCC 2022: Dungeons &amp; Dragons' Sophia Lillis is also a Critical Role fan -  Polygon\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Taking all this into account, it doesn&#8217;t seem that bringing new franchises to the movies is the best idea. This could have hurt Dungeons and Dragons: Honor Among Thieves, <strong>and if it had been released 4 or 5 years ago, no one doubts that it would have done much better.<\/strong><\/p>\n\n\n\n<p><em>Some of the links added in the article are part of affiliate campaigns and may represent benefits for Softonic.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is no one talking about the blockbuster of the year? The poor marketing decisions that have led to the failure of D&amp;D: Honor Among Thieves.<\/p>\n","protected":false},"author":9257,"featured_media":220069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-220068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/220068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9257"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=220068"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/220068\/revisions"}],"predecessor-version":[{"id":321275,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/220068\/revisions\/321275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/220069"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=220068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=220068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=220068"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=220068"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=220068"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=220068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}