{"id":224777,"date":"2023-04-24T04:03:16","date_gmt":"2023-04-24T08:03:16","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=284851"},"modified":"2025-07-01T19:25:49","modified_gmt":"2025-07-02T02:25:49","slug":"what-are-booktokers-and-how-to-find-the-best-literary-recommendations-on-tiktok","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/what-are-booktokers-and-how-to-find-the-best-literary-recommendations-on-tiktok\/","title":{"rendered":"TikTok Bookworms Unleashed: How to Find the Best Literary Recommendations from Booktokers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You may have read that Generation Z searches on<a href=\"https:\/\/en.softonic.com\/articles\/how-to-get-the-gender-swap-filter-in-tiktok\" target=\"_blank\" rel=\"noreferrer noopener\"> TikTok<\/a> rather than Google. It&#8217;s not true (it was a phrase taken out of context that talked about fashion shopping habits), but it&#8217;s getting closer and closer to reality. Maybe some of you think that the influencers on Instagram, Twitter, YouTube or -in extreme cases- the press have the upper hand when it comes to recommending and turning an unknown novel into a hit with the public, but the truth is that <strong>this is the merit of TikTok and the booktokers<\/strong>. Don&#8217;t you know them yet?<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"TikTok\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/25d01a14-3485-42e7-a253-e5050ac51dd1\/3735921813\/tik-tok-icon.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">TikTok<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/c.traktum.com\/?a=69621&amp;c=855409&amp;E=LZ8HsIpCjYo%3d&amp;s1=article\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/c.traktum.com\/?a=69621&amp;c=855409&amp;E=LZ8HsIpCjYo%3d&amp;s1=article\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tik, Tok, book<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Addictive and quick to read <a href=\"https:\/\/en.softonic.com\/articles\/the-best-books-to-give-in-sant-jordi\" target=\"_blank\" rel=\"noreferrer noopener\">books<\/a>&#8220;, &#8220;Booktok books that I do recommend&#8221;, &#8220;If you&#8217;ve read it, I like you&#8221;, &#8220;Books in 60 seconds&#8221;\u2026 No matter how much the cultural establishment has tried to promote reading through campaigns and somewhat outdated comments from authors unknown to young people, the truth is that <strong>literature has once again become one of the main hobbies among Generation Z thanks, paradoxically, to TikTok<\/strong>. If this is all Greek to you and you were one of those who believed that TikTok was destroying culture instead of promoting it, don&#8217;t worry: we all have a boomer inside us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Booktokers can sell out copies of books that were released four years earlier, make and break phenomena: publishers have stopped looking at the most brainy websites to <strong>focus on influencers who, in just one minute, are able to sell a book to their followers<\/strong>. <a href=\"https:\/\/en.softonic.com\/articles\/book-day-the-sweet-valley-twins-and-their-more-than-600-books-a-saga-impossible-to-cover\" target=\"_blank\" rel=\"noreferrer noopener\">Novels<\/a> like &#8216;It Ends with Us&#8217;, &#8216;The Atlas Six&#8217; or &#8216;The Seven Husbands of Evelyn Hugo&#8217; might never have had more commercial trajectory if it weren&#8217;t for a teenager who discovered them and quickly made them viral.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@k2ss.222\/video\/7212369695415078149\" data-video-id=\"7212369695415078149\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@k2ss.222\" href=\"https:\/\/www.tiktok.com\/@k2ss.222?refer=embed\">@k2ss.222<\/a> <p>si te los has le\u00eddo, me caes bien?<a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\">#BookTok<\/a> <a title=\"booktoker\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktoker?refer=embed\">#booktoker<\/a><a title=\"books\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/books?refer=embed\">#books<\/a><a title=\"libros\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/libros?refer=embed\">#libros<\/a><a title=\"viralbooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viralbooks?refer=embed\">#viralbooks<\/a> <a title=\"mustreadbooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mustreadbooks?refer=embed\">#mustreadbooks<\/a><a title=\"favoritebooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/favoritebooks?refer=embed\">#favoritebooks<\/a><a title=\"bookish\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookish?refer=embed\">#bookish<\/a><a title=\"booksrecommendations\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booksrecommendations?refer=embed\">#booksrecommendations<\/a><a title=\"xyzbca\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/xyzbca?refer=embed\">#xyzbca<\/a> <a title=\"reading\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/reading?refer=embed\">#reading<\/a> <a title=\"booktokespa\u00f1ol\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktokespa%C3%B1ol?refer=embed\">#booktokespa\u00f1ol<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Scott Street (Slowed Down) - Phoebe Bridgers\" href=\"https:\/\/www.tiktok.com\/music\/Scott-Street-Slowed-Down-6930856986405849862?refer=embed\">\u266c Scott Street (Slowed Down) &#8211; Phoebe Bridgers<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The phenomenon of recommending books through videos has been around since the days of booktubers. But since 2016, the change of favorite social network has also brought with it a change in attitudes. It is no longer of interest that you convince me in ten minutes of the goodness of a new young adult novel. Now you have one. If it can be less, even better. <strong>Studies are showing that, all over the world, Gen Z took refuge in reading after the pandemic<\/strong> and confinement. With no friends or <a href=\"https:\/\/en.softonic.com\/articles\/the-incredible-smurf-story-of-the-makineros-an-international-success-that-lasted-longer-than-you-believe\" target=\"_blank\" rel=\"noreferrer noopener\">nights out<\/a>, TikTok became a key place to have a new hobby, get ideas, recommend and devour page after page. It&#8217;s not so strange after all, is it, or don&#8217;t you rely on your friends to pick your next book?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Don&#8217;t judge TikTok by its front cover<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obviously, this phenomenon has, for publishers, the same problem as any influencer: except for very specific phenomena, <strong>it is impossible to know the real phenomenon in sales of the <a href=\"https:\/\/en.softonic.com\/articles\/controversy-hogwarts-legacy\" target=\"_blank\" rel=\"noreferrer noopener\">novels<\/a> that are promoted<\/strong>. They know that they influence, but not how much. It is not a problem: the cost for the company to send a hundred copies is minimal for the result they can obtain.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@esperanzalruz\/video\/7180033615248542982\" data-video-id=\"7180033615248542982\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@esperanzalruz\" href=\"https:\/\/www.tiktok.com\/@esperanzalruz?refer=embed\">@esperanzalruz<\/a> <p>Me pasa siempre. Tengo la impresi\u00f3n de que <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\">#booktok<\/a> va m\u00e1s r\u00e1pido que mi capacidad de lectura. ? <a title=\"booklover\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booklover?refer=embed\">#booklover<\/a> <a title=\"lectorestiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lectorestiktok?refer=embed\">#lectorestiktok<\/a> <a title=\"booktokers\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktokers?refer=embed\">#booktokers<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Monkeys Spinning Monkeys - Kevin MacLeod &#038; Kevin The Monkey\" href=\"https:\/\/www.tiktok.com\/music\/Monkeys-Spinning-Monkeys-6746993352891189249?refer=embed\">\u266c Monkeys Spinning Monkeys &#8211; Kevin MacLeod &#038; Kevin The Monkey<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some may complain that great literary masterpieces such as &#8216;Crime and Punishment&#8217; or &#8216;Don Quixote&#8217; are not represented in this new generation of readers. Frankly, there is no need for that. At <strong>TikTok, they know how to encourage reading what they want to read<\/strong>: their opinion leaders keep going, novel after novel, teen saga after teen saga, browsing everything that affects them personally. Maybe that&#8217;s why we&#8217;ve seen an increase in <a href=\"https:\/\/en.softonic.com\/articles\/tiktok-90s-tara-town\" target=\"_blank\" rel=\"noreferrer noopener\">millennial<\/a> and Gen Z literature like the fabulous &#8216;Supersaurus&#8217; or the very punk &#8216;Taller de chapa y pintura&#8217;. You have to give the reader what they want to read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it&#8217;s not all about recommendations: booktokers are aware that their channels should not just look like simple Teleshops or automatic recommenders, and that&#8217;s why they <strong>often upload short sketches, identifiable jokes, memes and more<\/strong>, following trends that transcend the community itself. TikTok has a unique language, narrative guidelines that are different from any other social network, and it was not going to be less in the literary recommendation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@malelovesbooks\/video\/7045722379988798725\" data-video-id=\"7045722379988798725\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@malelovesbooks\" href=\"https:\/\/www.tiktok.com\/@malelovesbooks?refer=embed\">@malelovesbooks<\/a> <p>Booktokers les dicen sus libros favoritos ??\u200d\u2640\ufe0f? <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\">#booktok<\/a> <a title=\"tiktoklibros\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktoklibros?refer=embed\">#tiktoklibros<\/a> <a title=\"librostiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/librostiktok?refer=embed\">#librostiktok<\/a> <a title=\"librosen60seg\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/librosen60seg?refer=embed\">#librosen60seg<\/a> <a title=\"booktoker\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktoker?refer=embed\">#booktoker<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"libros\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/libros?refer=embed\">#libros<\/a> <a title=\"leer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/leer?refer=embed\">#leer<\/a> <a title=\"lector\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lector?refer=embed\">#lector<\/a> <a title=\"lectura\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lectura?refer=embed\">#lectura<\/a> <a title=\"booktokarg\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktokarg?refer=embed\">#booktokarg<\/a><\/p> <a target=\"_blank\" title=\"\u266c dance(256762) - TimTaj\" href=\"https:\/\/www.tiktok.com\/music\/dance-256762-6830462309895276545?refer=embed\">\u266c dance(256762) &#8211; TimTaj<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Want some names to know where to start? Jot some down: <a href=\"https:\/\/www.tiktok.com\/@anne.r.r_?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@anne.r.r._<\/a> <a href=\"https:\/\/www.tiktok.com\/@saraar_fer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@saraar_fer<\/a> <a href=\"https:\/\/www.tiktok.com\/@libroslibroslibros\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@libroslibroslibroslibros<\/a> or <a href=\"https:\/\/www.tiktok.com\/@andreorowling\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@andreorowling<\/a> are just a few to start with. From there, let yourself go: <strong>TikTok&#8217;s algorithm is chaotic and impulsive and nothing foretells which video will become a hit<\/strong> and which won&#8217;t\u2026 But it usually gets right what we want to see. And, therefore, what we&#8217;re going to read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sit back, enjoy and <strong>search for #booktokers in the TikTok search engine<\/strong>: You have to know how to adapt to the times!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Literature has returned to being one of the main hobbies among Generation Z thanks, paradoxically, to TikTok.<\/p>\n","protected":false},"author":9263,"featured_media":224781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[4084,4085,4078,4059,4086,2303],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-224777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-booktok","tag-booktokers","tag-libro","tag-libros","tag-red-social","tag-tiktok"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/224777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9263"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=224777"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/224777\/revisions"}],"predecessor-version":[{"id":320800,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/224777\/revisions\/320800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/224781"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=224777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=224777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=224777"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=224777"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=224777"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=224777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}