{"id":229193,"date":"2023-05-12T03:57:11","date_gmt":"2023-05-12T07:57:11","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=288731"},"modified":"2025-07-01T19:14:31","modified_gmt":"2025-07-02T02:14:31","slug":"google-wants-to-revolutionize-forever-the-way-of-searching-for-information-on-the-internet","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/google-wants-to-revolutionize-forever-the-way-of-searching-for-information-on-the-internet\/","title":{"rendered":"Google&#8217;s Game-Changing Vision: The Future of Internet Search"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the world of information, Google is king. On the Internet, Google is king. Overall, in today&#8217;s society, Google is king. <a href=\"https:\/\/en.softonic.com\/articles\/google-io-2023-bard-vs-chatgpt?ex=DINS-635.0\" target=\"_blank\" rel=\"noreferrer noopener\">And as king, its idea is to transform something as human as\u2026 asking questions<\/a>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Google Chrome\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/b2e6d43a-96bf-11e6-a674-00163ed833e7\/965337810\/chrome-Google_Chrome_logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Chrome<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chrome.en.softonic.com\/?ex=DINS-635.0\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chrome.en.softonic.com\/?ex=DINS-635.0\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google knows it has changed the world of Internet search over more than two decades. It&#8217;s been 25 years since we left behind the days of &#8220;10 blue links,&#8221; when you searched Google by typing in a box and getting links in return.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.softonic.com\/articles\/google-news-ai-at-io?ex=DINS-635.0\" target=\"_blank\" rel=\"noreferrer noopener\">Even now you can search Chrome<\/a> by asking questions out loud or pulling up a photo of your surroundings, and you can get everything from images to podcasts to TikToks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many searches are already well served by these results. If you go into Google and search for &#8220;Facebook&#8221; and come up with facebook.com or want to know the height of the Empire State Building, you&#8217;re all set.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Meet Bard\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/63NfEkYCLz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">An intelligent search engine to talk to<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But there are a number of queries that Google has never quite worked for, <a href=\"https:\/\/en.softonic.com\/articles\/google-bard-what-is-how-to-access-how-to-use-chatbot?ex=DINS-635.0\" target=\"_blank\" rel=\"noreferrer noopener\">and that&#8217;s where the company hopes AI can come into play<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questions like &#8220;Where should I go in Paris next week?&#8221; or &#8220;What&#8217;s the best restaurant in Barcelona?&#8221;. These are difficult questions to answer because they&#8217;re not really one question, they&#8217;re many.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is your budget? What days are all the museums in Paris open? How long are you willing to wait? Are there children coming? And so on and so forth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The bottleneck turns out to be what I call &#8216;orchestration of the structure,'&#8221; says Prabhakar Raghavan, a Google senior vice president who oversees Search.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">With new generative AI capabilities in Google Search, we\u2019re now taking more of the work out of searching, so you\u2019ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. Learn more and how to sign-up for our Search Generative\u2026 <a href=\"https:\/\/t.co\/V3OK1KHYEn\">pic.twitter.com\/V3OK1KHYEn<\/a><\/p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1656364458883813376?ref_src=twsrc%5Etfw\">May 10, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of that data exists somewhere on the Internet or even within Google-museums post hours on Google Maps, people leave reviews about wait times at restaurants-but putting it all together into something resembling a coherent answer is really hard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;People want to say &#8216;plan me a seven-day vacation'&#8221;, says Raghavan, &#8220;<\/strong> and they believe that if the linguistic model gets results, it must be right.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One way to think of this is, simply, as questions with no correct answer. <strong>A large percentage of people who go to Google are not looking for information that exists somewhere<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are looking for ideas, they want to explore. <strong>And since there probably isn&#8217;t a page on the Internet entitled: &#8220;The best vacation in Paris for a family with two children, one of whom is lactose-allergic and the other loves tennis,&#8221;<\/strong> podcasts and TikToks aren&#8217;t going to be much help either.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2023\/05\/Bard-para-Google-1024x640.jpg\" alt=\"\" class=\"wp-image-229203\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/Bard-para-Google-1024x640.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/Bard-para-Google-300x188.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/Bard-para-Google-768x480.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/Bard-para-Google-18x12.jpg 18w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/Bard-para-Google-150x94.jpg 150w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/Bard-para-Google.jpg 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Artificial intelligence will be responsible for better response<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Large linguistic models, being trained on a huge corpus of data from across the Internet, can help answer those questions by performing many different searches at once and combining that information into a few sentences and a few links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;A lot of times you have to break a single question into 15&#8221; to get useful information from the search<\/strong>, Reid says. &#8220;Is it possible to do just one &#8211; how do we change the organization of the information?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s the idea, but Raghavan and Reid are quick to point out that SGE can&#8217;t do these completely creative acts very well yet. <strong>At the moment, it&#8217;s going to be much more useful for synthesizing all the search data behind questions like &#8220;which speaker do I buy to take to the pool&#8221;<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will also do well with &#8220;what were the best movies of 2022,&#8221; because it has some Rotten Tomatoes-style objective data to pull from along with the Internet&#8217;s many ratings and blog posts on the subject.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI seems to make Google a better information-seeking machine<\/strong>, even if it&#8217;s not ready to become your travel agent. Google I\/O has delivered.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google Keynote (Google I\/O \u201823)\" width=\"840\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/cNfINi5CNbY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Google Chrome\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/b2e6d43a-96bf-11e6-a674-00163ed833e7\/965337810\/chrome-Google_Chrome_logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Chrome<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chrome.en.softonic.com\/?ex=DINS-635.0\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chrome.en.softonic.com\/?ex=DINS-635.0\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Some of the links added in the article are part of affiliate campaigns and may represent benefits for Softonic.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google wants to change the way we relate to the internet and information seekers. Just as he plans to do with his AI.<\/p>\n","protected":false},"author":9265,"featured_media":229196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1045],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-229193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-google-chrome"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/229193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=229193"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/229193\/revisions"}],"predecessor-version":[{"id":320388,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/229193\/revisions\/320388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/229196"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=229193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=229193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=229193"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=229193"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=229193"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=229193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}