{"id":230174,"date":"2023-05-17T06:04:09","date_gmt":"2023-05-17T10:04:09","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=289588"},"modified":"2025-07-01T19:11:36","modified_gmt":"2025-07-02T02:11:36","slug":"samsung-and-lg-sign-a-historic-agreement-that-you-will-notice-in-your-living-room","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/samsung-and-lg-sign-a-historic-agreement-that-you-will-notice-in-your-living-room\/","title":{"rendered":"Revolutionizing Your Living Room: Samsung and LG&#8217;s Groundbreaking Partnership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">After a decade of developing OLED technology, <strong>Samsung has just acknowledged that its Korean rival, LG, is the king of the technology<\/strong>. Samsung has announced that from now on, all its high-end OLED televisions will feature a panel from the competition.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Samsung SmartSwitch\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8ee46bcc-e94e-4463-bcfe-14cb20f2c934\/3509396093\/samsung-smart-switch-icon.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Samsung SmartSwitch<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/samsung-smart-switch.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/samsung-smart-switch.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">According to Reuters, <strong>Samsung has reportedly signed an agreement to acquire OLED panels from LG. In this arrangement, LG Display<\/strong>, the subsidiary dedicated to displays, <strong>will supply Samsung with high-end 77-inch and 83-inch OLED panels<\/strong>. This deal could potentially help Samsung generate profits amidst fierce competition in the panel industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/samsung-tv-plus.en.softonic.com\/android?\" target=\"_blank\" rel=\"noreferrer noopener\">This marks the first time that Samsung<\/a> has purchased OLED panels from its South Korean rival, following years of rumors about similar agreements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It <strong>is also seen as a recognition of defeat after Samsung stopped manufacturing OLED TVs in 2015<\/strong>, citing high panel costs and miscalculating the market&#8217;s readiness for such high-end television sets.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2023 LG OLED evo | Why LG OLED?\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/eLGbP2G2HHY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Samsung bet on the QLED and lost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Samsung moved forward with its QLED TVs<\/strong>, which are cheaper and considered inferior to OLED models, but OLED TVs have dominated the premium market from 2020 to the present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Samsung recently returned to OLED with its first QD-OLED TV launched last year<\/strong>, and <a href=\"https:\/\/en.softonic.com\/downloads\/samsung-tv?\" target=\"_blank\" rel=\"noreferrer noopener\">Samsung Display<\/a> is supplying OLED panels for Sony&#8217;s first QD-OLED TV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Reuters, LG Display will supply 2 million OLED panels to Samsung in 2024, 3 million in 2025, and 5 million in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LG has captured over 50% of the OLED TV market share<\/strong>, while Sony holds 26% and Samsung only holds 6%, according to a market study by Omdia.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Samsung admits defeat and reportedly inks deal for LG\u2019s OLED TV panels <a href=\"https:\/\/t.co\/Gh2oxbKyK3\">https:\/\/t.co\/Gh2oxbKyK3<\/a> <a href=\"https:\/\/t.co\/t8mAthGpLA\">pic.twitter.com\/t8mAthGpLA<\/a><\/p>&mdash; The Verge (@verge) <a href=\"https:\/\/twitter.com\/verge\/status\/1658407901608771585?ref_src=twsrc%5Etfw\">May 16, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The agreement comes at an ideal time for LG Display<\/strong>, as the company recently reported &#8220;weak demand&#8221; for televisions and lower-than-expected sales of <a href=\"https:\/\/en.softonic.com\/downloads\/lg-tv-free?\" target=\"_blank\" rel=\"noreferrer noopener\">OLED panels<\/a> in its quarterly results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It is also a good opportunity for Samsung Electronics<\/strong>, as the company has had a challenging quarter due to lower semiconductor demand and production cuts in memory chips.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Samsung has dominated the global TV market for 17 consecutive years, it has <strong>faced tough competition from Chinese rivals such as Hisense and Xiaomi<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung&#8217;s goal is to re-enter the high-end OLED TV market, where profit margins are high once again.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2023\/05\/LG-y-Samsung-1024x641.jpg\" alt=\"\" class=\"wp-image-230182\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/LG-y-Samsung-1024x641.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/LG-y-Samsung-300x188.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/LG-y-Samsung-768x481.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/LG-y-Samsung-18x12.jpg 18w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/LG-y-Samsung-150x94.jpg 150w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/05\/LG-y-Samsung.jpg 1150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Samsung SmartSwitch\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8ee46bcc-e94e-4463-bcfe-14cb20f2c934\/3509396093\/samsung-smart-switch-icon.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Samsung SmartSwitch<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/samsung-smart-switch.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/samsung-smart-switch.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Some of the links added in the article are part of affiliate campaigns and may represent benefits for Softonic.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The two largest television companies in the world have reached a historic agreement that will make your next TV have the same panel.<\/p>\n","protected":false},"author":9265,"featured_media":230177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[4265],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-230174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionsamsung-smart-switch"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/230174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=230174"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/230174\/revisions"}],"predecessor-version":[{"id":320277,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/230174\/revisions\/320277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/230177"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=230174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=230174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=230174"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=230174"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=230174"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=230174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}