{"id":231693,"date":"2023-05-25T06:03:02","date_gmt":"2023-05-25T10:03:02","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=290683"},"modified":"2025-07-01T19:06:45","modified_gmt":"2025-07-02T02:06:45","slug":"this-is-what-ads-would-look-like-in-the-new-ai-powered-google-search-experience","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/this-is-what-ads-would-look-like-in-the-new-ai-powered-google-search-experience\/","title":{"rendered":"Next-Level Advertising: Google Unveils AI-Powered Search with Hyper-Targeted Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google I\/O 2023 was the scene of a multitude of announcements from the tech giant. Among others, we were able to learn more about <strong><a href=\"https:\/\/en.softonic.com\/articles\/4-big-improvements-that-will-include-android-14-the-future-operating-system-of-google?ex=DINS-635.1\" target=\"_blank\" rel=\"noreferrer noopener\">Android 14<\/a><\/strong>, <strong><a href=\"https:\/\/en.softonic.com\/articles\/without-waiting-list-how-to-use-google-bard-in-spain?ex=DINS-635.1\" target=\"_blank\" rel=\"noreferrer noopener\">the end of the Bard waiting list<\/a><\/strong> was confirmed, we learned the release date (and price) of <strong><a href=\"https:\/\/en.softonic.com\/articles\/pixel-fold-mobile-folding-google?ex=DINS-635.1\" target=\"_blank\" rel=\"noreferrer noopener\">Pixel Fold,<\/a><\/strong> we discovered <strong><a href=\"https:\/\/en.softonic.com\/articles\/what-is-google-palm-2-we-explain-the-alphabet-revolution?ex=DINS-635.1\" target=\"_blank\" rel=\"noreferrer noopener\">PaLM 2<\/a><\/strong> and, in addition, Google announced the <strong><a href=\"https:\/\/en.softonic.com\/articles\/google-wants-to-revolutionize-forever-the-way-of-searching-for-information-on-the-internet?ex=DINS-635.1\" target=\"_blank\" rel=\"noreferrer noopener\">Search Generative Experience (SGE)<\/a><\/strong>, its new AI-powered search experience.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Google Chrome\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/f875d630-96d4-11e6-b152-00163ed833e7\/2845731368\/chrome-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Chrome<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chrome.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chrome.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">While it was known that <strong><a href=\"https:\/\/en.softonic.com\/articles\/google-meta-amazon-already-prepare-tools-to-generate-ads-through-ai?ex=DINS-635.1\" target=\"_blank\" rel=\"noreferrer noopener\">Google is developing AI tools to help advertisers generate content<\/a><\/strong>, and we saw some AI-generated ads placed before or after the search experience, a recent company video<strong><a href=\"https:\/\/blog.google\/products\/ads-commerce\/ai-powered-ads-google-marketing-live\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> posted on its blog<\/a><\/strong> now shows us what <strong>AI-generated ads would look like after performing a product search.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/original_videos\/sge-blog-cropped_1.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In this video, you can see the features of this search experience when using Google on mobile: first, when searching for &#8220;outdoor activities to do in Maui&#8221;, <strong>sponsored links appear on top of this AI-based experience.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After clicking on the &#8220;Ask a follow up&#8221; option, we can ask the AI any questions we have about the topic you searched for in the first place. <strong>After typing &#8220;hiking backpacks for kids&#8221;<\/strong>, the AI shows us several listings of backpacks, where one of them, at the top, is marked as &#8220;sponsored&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With these results, you can re-run a search in which <strong>the AI will take into account the previous interaction.<\/strong> In the video, the query &#8220;is it easy for them to learn how to surf?&#8221; is asked; the AI then automatically generates a text summary for us based on several results shown below, including one also marked as &#8220;sponsored&#8221;.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Google Chrome\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/f875d630-96d4-11e6-b152-00163ed833e7\/2845731368\/chrome-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Chrome<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chrome.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chrome.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google&#8217;s new search experience has a<strong> lot of potential for brands looking to advertise<\/strong>, although the sheer number of ads seen in just three searches could be annoying for many users. However, it is important to remember that Google is still working on this experience and that the behavior of searches and ads could change over the next few months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Some of the links added in the article are part of affiliate campaigns and may represent benefits for Softonic.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google shows us what new ads generated by SGE, its new AI-powered search experience, will look like.<\/p>\n","protected":false},"author":9256,"featured_media":231694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[2378],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-231693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionchrome"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/231693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=231693"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/231693\/revisions"}],"predecessor-version":[{"id":320100,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/231693\/revisions\/320100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/231694"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=231693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=231693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=231693"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=231693"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=231693"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=231693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}