{"id":236394,"date":"2023-06-24T21:17:00","date_gmt":"2023-06-25T01:17:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=294838"},"modified":"2025-07-01T18:50:54","modified_gmt":"2025-07-02T01:50:54","slug":"improve-privacy-safari-ios-17","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/improve-privacy-safari-ios-17\/","title":{"rendered":"Enhance Your Privacy: Discover Anti-Tracking Features in Safari for iOS 17"},"content":{"rendered":"\n<p>During the unveiling of the new operating system for our iPhones, <a href=\"https:\/\/en.softonic.com\/articles\/ios-17-official-news\" target=\"_blank\" rel=\"noreferrer noopener\">iOS 17<\/a>, Apple mentioned that it significantly enhances the privacy of Safari <strong>with a new anti-tracking system<\/strong>. They stated that this feature only works in private browsing mode, as explained in the keynote. However, the truth is that it goes beyond that.<\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"iOS 17\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/aa0ea39a-3047-47be-9b3a-938ac771524a\/234379927\/ios-17-download-ios-17.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">iOS 17<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ios-17.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ios-17.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to improve, and a lot, our privacy with a simple adjustment<\/h2>\n\n\n\n<p><strong>Link Tracking Protection<\/strong> tackles one of the most intrusive practices that advertising services and analytics companies have found to track our online activity, even when conventional protection methods are used. By placing tracking parameters on links, user activity can be tracked across different web pages, bypassing features like Safari&#8217;s Intelligent Tracking Prevention, which blocks cookies and other session storage methods.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Privacy on iPhone | The Waiting Room | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/4-7jSoINyq4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Tapping on a URL with tracking parameters allows advertising or analytics services to read the URL, <strong>extract the parameters, and associate them with the user&#8217;s profile in their database<\/strong>. This way, they can serve personalized ads based on the user&#8217;s online activity and continue collecting data on our browsing patterns.<\/p>\n\n\n\n<p>Now, with iOS 17, macOS Sonoma, and other operating systems, this practice comes to an end. The system can detect tracking parameters in URLs and automatically remove them. By default, the protection is always active in Mail and Messages and kicks in when we browse using Safari&#8217;s private mode. <strong>Do we want better protection? <\/strong>Here&#8217;s how we can get it:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Open the <em>Settings <\/em>app on our iPhone or iPad.<\/li><li>Go to <em>Safari<\/em>.<\/li><li>Tap on <em>Advanced<\/em>.<\/li><li>Enter <em>Advanced Tracking Protection<\/em>.<\/li><li>Select <em>All Browsing<\/em>.<\/li><\/ol>\n\n\n\n<p>By doing so, regardless of whether we use private or regular browsing mode, websites won&#8217;t be able to track us through these parameters. In the meantime, advertisers can utilize the Private Click Measurement system. <strong>It allows tracking conversion metrics of advertising campaigns without revealing individual user activity<\/strong>.<\/p>\n\n\n\n<p>Clearly, this is better privacy for us and the same results for advertisers and privacy platforms. It&#8217;s a significant triumph for all users and gradually <a href=\"https:\/\/en.softonic.com\/articles\/function-ios-17-secret-change-industry\" target=\"_blank\" rel=\"noreferrer noopener\">bringing positive change to one of the world&#8217;s largest industries<\/a>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"iOS 17\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/aa0ea39a-3047-47be-9b3a-938ac771524a\/234379927\/ios-17-download-ios-17.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">iOS 17<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ios-17.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ios-17.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p><em>Some of the links added in the article are part of affiliate campaigns and may represent benefits for Softonic.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the presentation of the new operating system for our iPhone, iOS 17, Apple commented that it substantially improved the privacy of Safari thanks to a new anti-tracking system.<\/p>\n","protected":false},"author":9262,"featured_media":236397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-236394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/236394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9262"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=236394"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/236394\/revisions"}],"predecessor-version":[{"id":319506,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/236394\/revisions\/319506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/236397"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=236394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=236394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=236394"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=236394"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=236394"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=236394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}