{"id":236525,"date":"2023-06-23T06:11:01","date_gmt":"2023-06-23T10:11:01","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/es\/?p=294893"},"modified":"2025-07-01T18:51:34","modified_gmt":"2025-07-02T01:51:34","slug":"apple-already-had-its-own-car-in-1996","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/apple-already-had-its-own-car-in-1996\/","title":{"rendered":"Hidden History: Uncovering Apple&#8217;s Secret Car Project from 1996"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.softonic.com\/articles\/tamagotchi-virtual-pet-90-history\" target=\"_blank\" rel=\"noreferrer noopener\">The 90s<\/a> were a time to remember. During the final period between the 20th and 21st century, we witnessed the rise of new technologies, phones, home internet, and most importantly, <a href=\"https:\/\/en.softonic.com\/articles\/curro-the-mythical-mascot-of-expo-92-that-went-from-sinking-ships-to-rest-in-a-cemetery-of-dolls\" target=\"_blank\" rel=\"noreferrer noopener\">the arrival of <strong>Curro<\/strong><\/a><strong> <\/strong>in our lives (the symbol of <strong>Expo 92<\/strong> and a perpetual protagonist on the towels of millions of Spaniards).<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Freeform\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/933e1ce5-2062-40e7-8619-6978c3fdce16\/1997379573\/freeform-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Freeform<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/freeform.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/freeform.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If we delve into the field of tech, it&#8217;s impossible not to mention Apple. However, the company that revolutionized the mobile sector with its <a href=\"https:\/\/en.softonic.com\/articles\/iphone-se-4-rumors\" target=\"_blank\" rel=\"noreferrer noopener\">iPhone<\/a> won&#8217;t look back fondly on the 90s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s true that now we only see <a href=\"https:\/\/en.softonic.com\/articles\/photo-glitch-car-ios-17\" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a> swimming in money, but the truth is that the company has also had its fair share of struggles. After Steve Jobs&#8217; tumultuous departure in 1985, the <a href=\"https:\/\/en.softonic.com\/articles\/can-a-company-register-as-own-a-fruit-apple-has-it-clear\" target=\"_blank\" rel=\"noreferrer noopener\">bitten apple<\/a> company experienced one failure after another. The <strong>Apple Newton<\/strong>, the <strong>Macintosh TV<\/strong>, and <strong>Pippin <\/strong>(Apple&#8217;s game console) were just some of the &#8220;experiments&#8221; that didn&#8217;t receive the expected reception, neither in terms of sales nor reviews.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although many of these failures brought Cupertino to the brink of bankruptcy, it&#8217;s also worth acknowledging one thing: it was a time when the company was more willing to take risks and break away from the established norms. In its eagerness to explore other market avenues, <strong>Apple decided to dip its toe into the world of automobiles<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, much has been said about <strong>Apple&#8217;s rumored future vehicle<\/strong>, but few know that the brand already &#8220;had its own car&#8221; (more or less).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[Anuncio 1997] Renault Clio Apple: Chat\" width=\"840\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/XSartV0uZtU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Renault and Apple, the crossover you never expected to see<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Apple executive team wanted to attract customers by any means necessary. Technology-wise, things weren&#8217;t going so well, so why not try their luck with cars? One of their &#8220;strategies&#8221; involved signing an agreement with <strong>Renault<\/strong>, although it wouldn&#8217;t go as far as building and designing a car from scratch. However, the deal would go a little further than just putting the Apple logo on any bodywork.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-1024x576.jpg\" alt=\"\" class=\"wp-image-236531\" width=\"630\" height=\"354\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-1024x576.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-300x169.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-768x433.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-800x450.jpg 800w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-664x374.jpg 664w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-238x134.jpg 238w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-436x246.jpg 436w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-370x208.jpg 370w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-304x170.jpg 304w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-18x10.jpg 18w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-1200x675.jpg 1200w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1-150x84.jpg 150w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/06\/apple-clio-thumb-2023-1-800x450-1.jpg 1280w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Introducing the <strong>Renault Clio RSi Apple<\/strong>. That&#8217;s what this model was called, which was essentially a Renault Clio RSi. With the purchase of this Clio, Apple included a <strong>Macintosh PowerBook 190<\/strong>, a mobile phone with <strong>GSM <\/strong>connection (which served to provide internet to the PowerBook), and as a gift, <strong>500MB of internet data<\/strong>. You might think that 500MB is measly, but that amount was more than enough to do whatever you wanted on the early internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This version of the Clio passed by without much fanfare and for now, it remains as a curious anecdote in Apple&#8217;s resume. <strong>Would you have bought this car back then?<\/strong><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"CarX Street\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/859fa7e6-31a5-4a21-af8e-8c3e85962fa4\/333463005\/carx-street-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">CarX Street<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/carx-street.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/carx-street.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Some of the links added in the article are part of affiliate campaigns and may represent benefits for Softonic.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 90s were a time to remember. During the final period between the 20th and 21st century, we witnessed the rise of new technologies, phones, home internet, and most importantly, the arrival of Curro in our lives (the symbol of Expo 92 and a perpetual protagonist on the towels of millions of Spaniards). If we &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/apple-already-had-its-own-car-in-1996\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Hidden History: Uncovering Apple&#8217;s Secret Car Project from 1996&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9211,"featured_media":236528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-236525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"The 90s were a time to remember. During the final period between the 20th and 21st century, we witnessed the rise of new technologies, phones, home internet, and most importantly, the arrival of Curro in our lives (the symbol of Expo 92 and a perpetual protagonist on the towels of millions of Spaniards). Renault and\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mar\u00eda L\u00f3pez\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/cms-articles.softonic.io\/en\/apple-already-had-its-own-car-in-1996\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Softonic English - Just another Softonic Sites site\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Hidden History: Uncovering Apple\u2019s Secret Car Project from 1996 - Softonic English\" \/>\n\t\t<meta property=\"og:description\" content=\"The 90s were a time to remember. During the final period between the 20th and 21st century, we witnessed the rise of new technologies, phones, home internet, and most importantly, the arrival of Curro in our lives (the symbol of Expo 92 and a perpetual protagonist on the towels of millions of Spaniards). Renault and\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/cms-articles.softonic.io\/en\/apple-already-had-its-own-car-in-1996\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-06-23T10:11:01+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-07-02T01:51:34+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Hidden History: Uncovering Apple\u2019s Secret Car Project from 1996 - Softonic English\" \/>\n\t\t<meta name=\"twitter:description\" content=\"The 90s were a time to remember. During the final period between the 20th and 21st century, we witnessed the rise of new technologies, phones, home internet, and most importantly, the arrival of Curro in our lives (the symbol of Expo 92 and a perpetual protagonist on the towels of millions of Spaniards). 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