{"id":237808,"date":"2023-07-02T02:39:46","date_gmt":"2023-07-02T06:39:46","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=295892"},"modified":"2025-07-01T18:47:55","modified_gmt":"2025-07-02T01:47:55","slug":"meta-wants-to-compete-directly-with-google-and-apple","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/meta-wants-to-compete-directly-with-google-and-apple\/","title":{"rendered":"Meta’s Bold Move: Stepping Up to Compete Directly with Google and Apple"},"content":{"rendered":"\n

Meta <\/strong>wants to allow its users in the European Union to download apps through Facebook <\/strong>ads. With this new feature, Meta would become a direct competitor to Google <\/strong>and Apple<\/strong>, which for years have held the duopoly of app <\/strong>downloads with Play Store and App Store, respectively.<\/p>\n\n\n

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According to The Verge<\/a><\/strong>, apps will be downloadable through a new type of ad that will start to be tested with Android app developers from the end of 2023<\/strong>. In this way, Meta would leave aside iOS apps (at least for the time being) and focus on Android apps, which already allow sideloading<\/strong> (in-app downloads), although it is necessary to have a license with Google and pay commissions for each in-app purchase.<\/p>\n\n\n\n

But all this will change in 2024. The European Union’s new Digital Markets Act<\/strong>, which considers Apple and Google the “gatekeepers” of the Internet and requires them to open their mobile platforms<\/strong> to alternative app distribution methods, will come into force in the spring of next year.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

With Meta hosting the Android apps and allowing Facebook users to download them without having to go through the Play Store, Meta offers developers a way to get better conversion rates <\/strong>from their app install ads. In addition, Meta will not charge any commissions<\/strong> to developers, who will be able to set up any billing system they want in their apps.<\/p>\n\n\n

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\r\n Facebook<\/span>\r\n DOWNLOAD<\/a>\r\n <\/div>\r\n
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The new European law has opened the doors to everyone, and other technology companies also want to distribute apps on their own. This is the case of Microsoft<\/strong>, which announced in March that it intends to create its own mobile app store.<\/a><\/strong><\/p>\n\n\n\n

Some of the links added in the article are part of affiliate campaigns and may represent benefits for Softonic.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Thanks to the new Digital Market Law, Meta wants to be a distributor of mobile applications and compete with Google and Apple.<\/p>\n","protected":false},"author":9256,"featured_media":237809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-237808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/237808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=237808"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/237808\/revisions"}],"predecessor-version":[{"id":319369,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/237808\/revisions\/319369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/237809"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=237808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=237808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=237808"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=237808"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=237808"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=237808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}