{"id":241829,"date":"2023-07-27T07:23:27","date_gmt":"2023-07-27T11:23:27","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=300183"},"modified":"2025-07-01T18:36:06","modified_gmt":"2025-07-02T01:36:06","slug":"the-success-of-barbie-can-turn-cinemas-into-a-nightmare-that-nobody-wants","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-success-of-barbie-can-turn-cinemas-into-a-nightmare-that-nobody-wants\/","title":{"rendered":"Barbie Movie’s Record-Breaking Success Spells Trouble for Theaters"},"content":{"rendered":"\n

Barbie is an unparalleled success. It has had a record-breaking opening weekend, and the box office continues to rake in millions of dollars<\/a> with each passing hour. For Mattel, the company behind the doll and the movie, the world is now rosy.<\/p>\n\n\n

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In 2018, after facing significant sales challenges, Mattel brought in a new CEO, businessman Ynon Kreiz, who had the vision of transforming the iconic toy company into an intellectual property-driven powerhouse, essentially creating a Mattel cinematic universe. Similar to Marvel, but with toys.<\/p>\n\n\n\n

Now, with the immense success of “Barbie,” Mattel has a green light<\/a> to do whatever it wants, and it already has a slew of projects in the works. However, honestly, it doesn’t sound very promising.<\/p>\n\n\n\n

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