{"id":249269,"date":"2023-09-15T07:56:31","date_gmt":"2023-09-15T11:56:31","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=306710"},"modified":"2025-07-01T18:13:55","modified_gmt":"2025-07-02T01:13:55","slug":"when-a-bad-launch-costs-you-to-fire-half-the-squad-just-happened-in-ea","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/when-a-bad-launch-costs-you-to-fire-half-the-squad-just-happened-in-ea\/","title":{"rendered":"When a bad launch costs you to fire half the staff: it just happened at EA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ascendant Studios, <a href=\"https:\/\/en.softonic.com\/articles\/immortals-of-aveum-ea-new-bet-confirms-its-imminent-launch\" target=\"_blank\" rel=\"noreferrer noopener\">the company responsible for the highly anticipated fantasy FPS Immortals of Aveum<\/a>, has laid off nearly half of its staff following the release of its debut title. As you can imagine, sales have not been favorable.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"EA Desktop App\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/6d3341c3-b7b4-4f79-a30d-10ed3f43f905\/504254191\/ea-desktop-app-icon.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">EA Desktop App<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ea-desktop-app.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ea-desktop-app.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For that reason, the indie studio stated that the layoffs were &#8216;difficult but necessary&#8217; in the current times. <strong>It is estimated that Ascendant Studios employed between 80 and 100 people<\/strong>, meaning they have let go of around 40 employees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CEO&#8217;s Twitter message announcing the layoffs<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/gftU3XlbFZ\">pic.twitter.com\/gftU3XlbFZ<\/a><\/p>&mdash; Bret Robbins (@BretRobbins) <a href=\"https:\/\/twitter.com\/BretRobbins\/status\/1702397324755083719?ref_src=twsrc%5Etfw\">September 14, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, our hearts are broken as we say goodbye to friends and colleagues at Ascendant Studios, around 45% of our team,&#8221; CEO Bret Robbins explained on Twitter\/X yesterday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This was a painfully difficult but necessary decision that was not taken lightly; however, we have to make this adjustment now that Immortals of Aveum has been released,&#8221; he concluded.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robbins added that <a href=\"https:\/\/en.softonic.com\/articles\/immortals-of-aveum-the-new-ea-shooter-is-shown-with-a-magical-trailer\" target=\"_blank\" rel=\"noreferrer noopener\">the studio will continue to support the development of the game and the Immortals IP in the future<\/a>, so future patches and new content are expected, but now with a much smaller team.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Immortals of Aveum\u2122 | Official Launch Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/KPBJlCWCtco?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dismissals due to extremely low sales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An former employee told <a href=\"https:\/\/www.polygon.com\/23873880\/immortals-of-aveum-studio-layoff\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Polygon<\/a> <strong>that the layoffs were due to the poor sales of Immortals of Aveum, which was released on August 22<\/strong>. The game was heavily promoted as one of the first major titles for Unreal Engine 5.1, with improvements in lighting, video effects, and physics thanks to Nanite and Lumen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the technical section of Immortals of Aveum, the Nanite micropolygon geometry system is mentioned, which intelligently adjusts the level of detail of any object in the game based on how close you are to it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s also a section on Lumen, which provides real-time mobile and changing lighting.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Immortals of Aveum developer Ascendant Studios has laid off around half of its staff, citing poor sales of the game<br><br>Via: <a href=\"https:\/\/t.co\/jz4tVid5nM\">https:\/\/t.co\/jz4tVid5nM<\/a><br><br>It&#39;s messed up that every single project you work on has to be a hit or else you&#39;re screwed. I feel for everyone affected ? <a href=\"https:\/\/t.co\/1VbxwbKkMD\">pic.twitter.com\/1VbxwbKkMD<\/a><\/p>&mdash; Shinobi602 (@shinobi602) <a href=\"https:\/\/twitter.com\/shinobi602\/status\/1702404417780064557?ref_src=twsrc%5Etfw\">September 14, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>But advanced graphical technology doesn&#8217;t count for much when people simply don&#8217;t enjoy the game<\/strong>; performance issues on PC didn&#8217;t help either.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Immortals of Aveum received mixed reviews. <strong>While its 73% rating on Steam qualifies it as &#8220;mostly positive,&#8221;<\/strong> the peak concurrent players in 24 hours are only 67, with a historical peak of just 751, according to SteamDB. This is in stark contrast to the million players Starfield reached a few days ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A former employee told Polygon that Immortals of Aveum is probably one of the worst-selling EA Original titles for Electronic Arts as its publisher. That&#8217;s saying something.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"EA Desktop App\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/6d3341c3-b7b4-4f79-a30d-10ed3f43f905\/504254191\/ea-desktop-app-icon.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">EA Desktop App<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ea-desktop-app.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ea-desktop-app.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A former employee explained that the cuts were due to poor sales of Immortals of Aveum. This game is one of the worst in history&#8230;<\/p>\n","protected":false},"author":9265,"featured_media":249273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":2},"categories":[1018,1015],"tags":[3698,5100],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-249269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-app-subdomain-redirectionea-desktop-app","tag-electronic-arts"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/249269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=249269"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/249269\/revisions"}],"predecessor-version":[{"id":317910,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/249269\/revisions\/317910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/249273"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=249269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=249269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=249269"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=249269"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=249269"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=249269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}