{"id":250553,"date":"2023-09-22T08:57:16","date_gmt":"2023-09-22T12:57:16","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=307713"},"modified":"2025-07-01T18:10:15","modified_gmt":"2025-07-02T01:10:15","slug":"the-last-bastion-falls-amazon-prime-will-introduce-ads-in-its-series-and-movies","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-last-bastion-falls-amazon-prime-will-introduce-ads-in-its-series-and-movies\/","title":{"rendered":"The last bastion falls: Amazon Prime will introduce ads in its series and movies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There was a time when paying for a subscription meant not having to watch ads between TV shows and movies. It made sense because we were paying to enjoy a service, paying to watch content. <strong>That time is over<\/strong>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Amazon Prime Video\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/c162012f-3d10-436b-a6b5-fde423154d8c\/1515453778\/amazon-prime-video-Amazon%20Prime%20Video_logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Prime Video<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Prime Video, one of the last streaming services to avoid introducing ads in its movies and series, plans to start airing them early next year, <a href=\"https:\/\/variety.com\/2023\/tv\/news\/amazon-prime-video-commercial-breaks-advertising-1235731883\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">according to Variety<\/a>. <strong>Yes, the era of streaming as we knew it has ended<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.softonic.com\/articles\/plan-with-advertising-netflix-resounding-success-around-the-world?ex=RAMP-1114.2\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon is following in the footsteps of other streaming platforms<\/a> (Disney+, Netflix, or HBO Max) that also offer ad-supported tiers, a move that suggests the world of streaming could ultimately become just like traditional television.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Amazon plans to start rolling out ads on Prime Video movies and TV shows in early 2024.<br><br>Consumers who want the ad-free tier will have to pay an additional $2.99\/month fee, taking the subscription up to $17.99. <a href=\"https:\/\/t.co\/upojq48Qpl\">pic.twitter.com\/upojq48Qpl<\/a><\/p>&mdash; DiscussingFilm (@DiscussingFilm) <a href=\"https:\/\/twitter.com\/DiscussingFilm\/status\/1705161304267166144?ref_src=twsrc%5Etfw\">September 22, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ads on Amazon Prime, but few<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The company states that it plans to air fewer ads on Amazon Prime Video than traditional networks. <strong>Four minutes per hour seems to be a benchmark<\/strong> for the lower amount of ad time on a streaming platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ads will first appear in the United States, the United Kingdom, Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those who want to continue watching <strong>Amazon Prime Video without ads can do so for an additional $2.99 per month<\/strong> in the United States, in addition to their annual Amazon Prime subscription.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Amazon aims to show \u2018meaningfully fewer ads\u2019 than traditional TV or rival streaming platforms. An ad-free option will be available for an additional $2.99 per month. <a href=\"https:\/\/t.co\/uruMEe07WH\">https:\/\/t.co\/uruMEe07WH<\/a><\/p>&mdash; The Verge (@verge) <a href=\"https:\/\/twitter.com\/verge\/status\/1705175294196285831?ref_src=twsrc%5Etfw\">September 22, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Paying extra or displaying ads, the only way to sustain the business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon stated that the decision to air ads during Prime Video selections would help them &#8220;continue to invest in compelling content and increase that investment over a long period of time.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to paying millions for the rights to NFL&#8217;s &#8220;Thursday Night Football,&#8221; Amazon acquired MGM Studios in May 2021 for $8.5 billion. Over the years, they have also launched high-budget series like &#8220;<a href=\"https:\/\/en.softonic.com\/articles\/the-lord-of-the-rings-new-films-warner?ex=RAMP-1114.2\" target=\"_blank\" rel=\"noreferrer noopener\">The Lord of the Rings: The Rings of Power<\/a>,&#8221; &#8220;Tom Clancy&#8217;s Jack Ryan,&#8221; or &#8220;The Wheel of Time.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New To Prime Video September 2023 | Prime Video\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/X-IlQaPK4CY?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon&#8217;s decision means that few, if any, of the major streaming services outright reject ads. <strong>Only Apple TV+ does not show ads in its programs<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most platforms have adopted some form of advertising, and the companies managing these operations will have to carefully gauge the flow of ads; otherwise, streaming may falter compared to traditional television.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Amazon Prime Video\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/c162012f-3d10-436b-a6b5-fde423154d8c\/1515453778\/amazon-prime-video-Amazon%20Prime%20Video_logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Prime Video<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Prime Video, one of the last streaming services to avoid introducing ads in its movies and series, will introduce ads in 2024.<\/p>\n","protected":false},"author":9265,"featured_media":250556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[2347],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-250553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionamazon-prime-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/250553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=250553"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/250553\/revisions"}],"predecessor-version":[{"id":317752,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/250553\/revisions\/317752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/250556"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=250553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=250553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=250553"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=250553"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=250553"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=250553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}