{"id":252113,"date":"2023-10-02T09:11:06","date_gmt":"2023-10-02T13:11:06","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=308698"},"modified":"2025-07-01T18:05:35","modified_gmt":"2025-07-02T01:05:35","slug":"if-the-price-doesnt-convince-you-you-have-the-option-of-not-paying-this-game-plays-it-with-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/if-the-price-doesnt-convince-you-you-have-the-option-of-not-paying-this-game-plays-it-with-your-marketing-strategy\/","title":{"rendered":"“If the price doesn’t convince you, you have the option not to pay”: this game takes a risk with its marketing strategy"},"content":{"rendered":"\n

We’re not accustomed to seeing great honesty from executives or managers of major brands in the world of video games. Generally, there’s always a tendency towards euphemism, an attempt to do damage control. That’s why the words of Matt Shotcha<\/strong>, in charge of the strategy for The Texas Chain Saw Massacre<\/a><\/strong> video game, have taken everyone by surprise.<\/p>\n\n\n

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In a conversation on Reddit<\/a>, Shotcha is very clear about the new content plans announced for the video game: “I understand why you’re coming and I know we can debate this to death if we want to. But ultimately, whether you like it or not, being realistic is realizing that if the price doesn’t convince you or seems acceptable, you have the option not to pay<\/strong>.”<\/p>\n\n\n\n

In response to this, the brand manager tried to somewhat soothe the situation later. “That being said, I’m not trying to dismiss concerns; we’ll address them. But we also have our reasons why we’ve priced everything at our rates,” he emphasized.<\/p>\n\n\n\n

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We've seen some discussion and for transparency, we wanted to share pricing for any and all future content for The Texas Chain Saw Massacre. pic.twitter.com\/DGRdVgvxxD<\/a><\/p>— The Texas Chain Saw Massacre (@TXChainSawGame) September 28, 2023<\/a><\/blockquote>