{"id":254298,"date":"2023-10-13T03:33:54","date_gmt":"2023-10-13T07:33:54","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/es\/?p=310076"},"modified":"2025-07-01T17:59:05","modified_gmt":"2025-07-02T00:59:05","slug":"why-big-tech-fails-to-monetize-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/why-big-tech-fails-to-monetize-artificial-intelligence\/","title":{"rendered":"Why can’t big tech companies monetize artificial intelligence?"},"content":{"rendered":"\n

No matter where you look or where you go, it’s impossible to escape the trend of artificial intelligence. Although this technology has coexisted with us for decades, new tools like ChatGPT <\/strong>have played a crucial role in popularizing AI among the general public.<\/p>\n\n\n

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\r\n Microsoft Edge<\/span>\r\n DOWNLOAD<\/a>\r\n <\/div>\r\n
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Despite the interest and fascination it generates in us, the industry faces a significant challenge: how can this technology be monetized?<\/strong><\/p>\n\n\n\n

To begin with, getting AI-powered generative models up and running has proven to be quite expensive. High energy consumption<\/strong> and the need for powerful servers<\/strong> make the cost of using this technology very steep. Because of this, companies like Google or Adobe are still experimenting with different strategies to develop and sell this technology.<\/p>\n\n\n\n

Success doesn’t equate to profits<\/h2>\n\n\n\n

For instance, we have learned that Microsoft has incurred significant losses due to GitHub Copilot<\/strong>, one of the first generative AIs they launched in collaboration with OpenAI. This service assists programmers in developing, correcting, and translating code<\/strong>, making it extremely popular (in fact, more than 1.5 million people have already used it). However, its success doesn’t offset the high operational costs.<\/p>\n\n\n\n

In the case of GitHub Copilot, users pay around $10 per month to use the assistant. Nevertheless, in the early months of 2023, Microsoft was losing an average of over $20 per user (some even as much as $80<\/strong>).<\/p>\n\n\n\n

To prevent this, Adobe and other companies are limiting its use and charging users based on their usage. As expected, this is not well-received by the public.<\/p>\n\n\n\n

According to Adam Selipsky<\/strong>, CEO of Amazon Web Services, “many customers [\u2026] are unhappy <\/strong>about the high price they have to pay to use some of these models.” As it is a relatively new technology, the public still needs to understand what kind of use they want to make of artificial intelligence and, above all, at what price<\/strong>. Unlike other types of software, generative models require more money and years of development to succeed.<\/p>\n\n\n\n

For businesses, it’s just a matter of time before the production of generative models becomes more affordable, similar to what has happened with other technologies.<\/p>\n\n\n

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\r\n \"Microsoft\r\n <\/div>\r\n
\r\n Microsoft Edge<\/span>\r\n DOWNLOAD<\/a>\r\n <\/div>\r\n
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Despite the interest and fascination it produces in us, the industry faces a great challenge: how can this technology be made profitable?<\/p>\n","protected":false},"author":9211,"featured_media":254301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[2600,1491],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-254298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionbing","tag-edge"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/254298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9211"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=254298"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/254298\/revisions"}],"predecessor-version":[{"id":317269,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/254298\/revisions\/317269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/254301"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=254298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=254298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=254298"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=254298"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=254298"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=254298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}