{"id":256442,"date":"2023-10-25T03:22:42","date_gmt":"2023-10-25T07:22:42","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=311738"},"modified":"2025-07-01T17:52:35","modified_gmt":"2025-07-02T00:52:35","slug":"until-today-microsoft-was-not-serious-with-videogames-their-goal-is-to-double-the-bet","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/until-today-microsoft-was-not-serious-with-videogames-their-goal-is-to-double-the-bet\/","title":{"rendered":"Until today, Microsoft wasn&#8217;t serious about video games: their goal is to double down"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It&#8217;s really risky to say that Microsoft wasn&#8217;t serious about the gaming industry, <a href=\"https:\/\/en.softonic.com\/articles\/the-biggest-purchase-in-the-history-of-videogames-is-almost-done-microsoft-and-activision?ex=RAMP-1114.0\" target=\"_blank\" rel=\"noopener\" title=\"\">especially after spending 69 billion dollars on the acquisition of Activision\/Blizzard\/King<\/a>. But that&#8217;s what we gather from the words of the company&#8217;s CEO, Satya Nadella.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Xbox Game Pass\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8b773de5-0b20-429f-a535-c159557192df\/2791990695\/xbox-game-pass-Xbox%20Game%20Pass%20for%20PC-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Xbox Game Pass<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At an awards ceremony held in Berlin, <strong>the CEO of Microsoft spoke at length about the American company he has been leading for almost 10 years<\/strong>. He had to replace Steve Ballmer, which was no easy task.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, Satya Nadella had words for his company and for Xbox, the gaming division led by Phil Spencer. <strong>And from what he shared, it seems that Microsoft is going to double down on games<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;The way games are made, the way the games are delivered, is changing radically. Whether it&#39;s mobile, or consoles, or PCs, or even the cloud. So, we&#39;re looking forward to really doubling down both as a game producer and a publisher&quot; <a href=\"https:\/\/twitter.com\/search?q=%24MSFT&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$MSFT<\/a> CEO Satya Nadella<a href=\"https:\/\/t.co\/tPBri95fDx\">https:\/\/t.co\/tPBri95fDx<\/a> <a href=\"https:\/\/t.co\/7LbMpYApXE\">pic.twitter.com\/7LbMpYApXE<\/a><\/p>&mdash; Roberto Serrano&#39; ??????\u262e\ufe0f?? | ??? (@geronimo_73_) <a href=\"https:\/\/twitter.com\/geronimo_73_\/status\/1716719436017643582?ref_src=twsrc%5Etfw\">October 24, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What does Microsoft intend to do in the gaming sector?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;When I think about Microsoft, I perhaps think about developer tools, proprietary software, and gaming. These are three things we&#8217;ve been doing from the beginning,&#8221; <a href=\"https:\/\/www.businessinsider.com\/microsoft-ceo-satya-nadella-interview-ai-activision-blizzard-axel-springer-2023-10?r=US&amp;IR=T\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">explained Nadella<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;For us, games are the only area where we believe we can make a real contribution to consumer markets,&#8221; the CEO explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;If I look, the amount of time people spend gaming is increasing, and Generation Z is going to spend more time on it. The way games are made, the way they are delivered, is changing drastically. Be it on mobile, consoles, PC, or even in the cloud,&#8221; he continued.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Activision Blizzard King Joins Xbox - Official Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/AYU4q594LJ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;So, we are looking forward to doubling down our efforts as game producers and publishers. We will now be one of the biggest game publishers and also a company building platforms for it,&#8221; referring to the gaming platform Game Pass.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.softonic.com\/articles\/end-the-legal-battle-of-the-century-uk-accepts-microsofts-purchase-of-activision-blizzard?ex=RAMP-1114.0\" target=\"_blank\" rel=\"noopener\" title=\"\">Microsoft&#8217;s acquisition of Activision was officially closed earlier this month<\/a>, after the UK regulator, the Competition and Markets Authority, approved a modified version of the deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The CMA had blocked the original deal out of concerns that it might harm competition in the cloud gaming sector in the UK, <a href=\"https:\/\/en.softonic.com\/articles\/madness-in-microsoft-to-get-green-light-in-uk-sells-the-cloud-of-activision-to-ubisoft?ex=RAMP-1114.0\" target=\"_blank\" rel=\"noopener\" title=\"\">but Microsoft resolved it by stating they would sell Ubisoft<\/a> the cloud streaming rights for both current and future Activision games.&#8221;<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Xbox Game Pass\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8b773de5-0b20-429f-a535-c159557192df\/2791990695\/xbox-game-pass-Xbox%20Game%20Pass%20for%20PC-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Xbox Game Pass<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Satya Nadella had words for his company and for Xbox, the gaming division run by Phil Spencer. And, from what he said, it seems that Microsoft&#8230;<\/p>\n","protected":false},"author":9265,"featured_media":256445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":2},"categories":[1018,1015],"tags":[3249],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-256442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-app-subdomain-redirectionxbox-game-pass"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/256442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=256442"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/256442\/revisions"}],"predecessor-version":[{"id":316981,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/256442\/revisions\/316981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/256445"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=256442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=256442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=256442"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=256442"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=256442"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=256442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}