{"id":258489,"date":"2023-11-03T09:27:47","date_gmt":"2023-11-03T13:27:47","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=313277"},"modified":"2025-07-01T17:46:32","modified_gmt":"2025-07-02T00:46:32","slug":"segas-biggest-dream-is-still-impossible-for-sonic-to-sell-more-than-mario","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/segas-biggest-dream-is-still-impossible-for-sonic-to-sell-more-than-mario\/","title":{"rendered":"SEGA&#8217;s biggest dream remains elusive: for Sonic to outsell Mario"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It&#8217;s not easy to find as much honesty as shown by <strong>Osamu Ohashi<\/strong>, an executive at SEGA. In a recent <a href=\"https:\/\/www.sega.co.jp\/recruit\/episode\/episode09\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">statement released by the company<\/a>, the executive mentioned that the biggest challenge he would like to accomplish is seeing <strong>Sonic surpassing Mario <\/strong>in all areas, from sales to being a mascot and overall impact.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Steam\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/3047d89c-96d0-11e6-8546-00163ed833e7\/4018433091\/steam-Download-Steam.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Steam<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/steam.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/steam.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<strong>In short, we want to surpass Mario<\/strong>,&#8221; states the document published on SEGA&#8217;s recruitment portal. &#8220;Sonic was a game developed to compete against Mario\u2026 and it has not yet achieved that goal. We respect Mario, but <strong>our objective is to reach and exceed it<\/strong>.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I want people all over the world to play Sonic, including Japan, just like they play Mario games. <strong>I want the Sonic movie to be a bigger success than Mario<\/strong>. I would like Universal Studios Japan to create a Sonic Area too. That&#8217;s our goal for those who love Sonic,&#8221; he emphasizes regarding the significant boost Mario has experienced in the past year, beyond the video game.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sonic Superstars - Launch Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/MsL9pKdJ1A8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Indeed, it&#8217;s important to remember that both Mario and Sonic were neck-and-neck in terms of sales and impact <strong>during the 1990s<\/strong>. However, the arrival of the 2000s and the new consoles caused Sonic to lose momentum. In fact, the successive releases of questionable quality games eventually took a toll on the blue hedgehog&#8217;s franchise, to the point where SEGA admitted they weren&#8217;t quite sure which direction to take.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, Sonic has gained more prominence with titles like <strong>Sonic Superstars and Sonic Frontiers<\/strong>, although it still falls short of successes like the recently launched Super Mario Bros. Wonder. Nevertheless, it&#8217;s essential to focus on the positive: the first step toward achieving a challenge is acknowledging that you are currently lagging behind your biggest rival.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Steam\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/3047d89c-96d0-11e6-8546-00163ed833e7\/4018433091\/steam-Download-Steam.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Steam<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/steam.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/steam.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Osamu Ohashi, SEGA executive, speaks openly about the company&#8217;s biggest challenge, which is none other than being more popular than Mario.<\/p>\n","protected":false},"author":9091,"featured_media":258491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":4},"categories":[1018,1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-258489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Osamu Ohashi, SEGA executive, speaks openly about the company&#039;s biggest challenge, which is none other than being more popular than Mario.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Nacho Requena Molina\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/cms-articles.softonic.io\/en\/segas-biggest-dream-is-still-impossible-for-sonic-to-sell-more-than-mario\/\" 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